Devising A Marketing Plan

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Marketing Plan brief outline for independent filmmakers

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Devising A Marketing Plan

  1. 1. Outline for a Marketing Plan www.jennifer-warren.com Connecting the Dots for Filmmakers… By Jennifer Warren
  2. 2. Devising a Marketing Plan
  3. 3. The PROJECT (Title) <ul><li>Synopsis </li></ul><ul><li>Filmmakers </li></ul><ul><li>Production’s Mission </li></ul>
  4. 4. Marketing Goals <ul><li>GOALS </li></ul><ul><li>Screenings </li></ul><ul><li>Sales </li></ul><ul><li>Media </li></ul><ul><li>Distribution </li></ul>
  5. 5. Target Audience <ul><li>Media Demographics </li></ul><ul><li>Primary Target </li></ul><ul><li>Secondary Target </li></ul><ul><li>Referral Targets </li></ul>
  6. 6. Competition <ul><li>Current Topical Films </li></ul><ul><li> By Comparison </li></ul>
  7. 7. Marketing Strategy <ul><li>Your Film – The Brand </li></ul><ul><li>Selling Points </li></ul><ul><li>Strategic Alliances </li></ul>
  8. 8. Marketing Mix <ul><li>Publicity/Media </li></ul><ul><ul><ul><li>SCREENING & MEDIA GOALS – </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>MEDIA APPEAL – </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>MEDIA CONSUMERS – </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>COMPETITIVE EDGE – </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>PUBLICITY PACKAGE - </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>MEDIA TARGETS – </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>WHERE TO TARGET - </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>HOW TO TARGET THE MEDIA – </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><ul><li>GENERAL MEDIA CAMPAIGN SCHEDULE - </li></ul></ul></ul><ul><li>Advertising </li></ul><ul><li>Sales & Distribution </li></ul><ul><li>Promotional Materials </li></ul>
  9. 9. Promotional Strategies <ul><li>Online Promotional Strategies </li></ul><ul><li>Web Optimization </li></ul><ul><li>Social Networking </li></ul>
  10. 10. SUMMARY <ul><li>Having read the through the above outline for a marketing plan it easy to feel overwhelmed at the task to hand. But by tackling the plan through stages you can break it up into three stages: </li></ul><ul><li>  Initiating </li></ul><ul><li>Action Plan </li></ul><ul><li>Momentum </li></ul>

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