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Devising A Marketing Plan
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Devising A Marketing Plan

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Marketing Plan brief outline for independent filmmakers

Marketing Plan brief outline for independent filmmakers


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  • 1. Outline for a Marketing Plan www.jennifer-warren.com Connecting the Dots for Filmmakers… By Jennifer Warren
  • 2. Devising a Marketing Plan
  • 3. The PROJECT (Title)
    • Synopsis
    • Filmmakers
    • Production’s Mission
  • 4. Marketing Goals
    • GOALS
    • Screenings
    • Sales
    • Media
    • Distribution
  • 5. Target Audience
    • Media Demographics
    • Primary Target
    • Secondary Target
    • Referral Targets
  • 6. Competition
    • Current Topical Films
    • By Comparison
  • 7. Marketing Strategy
    • Your Film – The Brand
    • Selling Points
    • Strategic Alliances
  • 8. Marketing Mix
    • Publicity/Media
        • SCREENING & MEDIA GOALS –
    •  
        • MEDIA APPEAL –
    •  
        • MEDIA CONSUMERS –
    •  
        • COMPETITIVE EDGE –
    •  
        • PUBLICITY PACKAGE -
    •  
        • MEDIA TARGETS –
    •  
        • WHERE TO TARGET -
    •  
        • HOW TO TARGET THE MEDIA –
    •  
        • GENERAL MEDIA CAMPAIGN SCHEDULE -
    • Advertising
    • Sales & Distribution
    • Promotional Materials
  • 9. Promotional Strategies
    • Online Promotional Strategies
    • Web Optimization
    • Social Networking
  • 10. SUMMARY
    • Having read the through the above outline for a marketing plan it easy to feel overwhelmed at the task to hand. But by tackling the plan through stages you can break it up into three stages:
    •   Initiating
    • Action Plan
    • Momentum

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