WebEx Connect: Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008

Agenda Web 2.0 for Business What does it mean for ISVs? WebEx Connect Platform for Unified Collaboration Publishing applications Platform Services Cisco WebEx Marketplace

Web 2.0 for Business

What does it mean for ISVs?

WebEx Connect

Platform for Unified Collaboration

Publishing applications

Platform Services

Cisco WebEx Marketplace

Web 2.0 changed content publishing for consumers Opportunity to monetize content Content mashup customized by end user Platform for content development

To change application publishing for business… Platform for application development Application mashup customized by end user Opportunity to monetize applications 1 2 3

WebEx Connect changes Application Publishing for Business Open services architecture Rich set of APIs Free to develop on Free individual client Context: Collaboration Platform for application development USERS GROUPS POLICY OTHER SERVICES TEMPLATE & WIDGET LIB Application mashup customized by end user Opportunity to monetize applications

Open services architecture

Rich set of APIs

Free to develop on

Free individual client

Context: Collaboration

WebEx Connect Concepts Compelling, Converged User Experience Collaboration must be “adopted” by end-users Integration of existing collaboration silos is insufficient Intra and Inter-company collaboration Highest value collaborations often cross company boundaries Business Process Focused and Optimized Communication and collaboration are about business process acceleration not personal productivity Mass customization required for semi-structured processes Open and Extensible No single technology or vendor is “the answer” Secure, Manageable and Policy Compliant Cost Effective to Deploy and Maintain SaaS Delivery model has fundamental advantages

Compelling, Converged User Experience

Collaboration must be “adopted” by end-users

Integration of existing collaboration silos is insufficient

Intra and Inter-company collaboration

Highest value collaborations often cross company boundaries

Business Process Focused and Optimized

Communication and collaboration are about business process acceleration not personal productivity

Mass customization required for semi-structured processes

Open and Extensible

No single technology or vendor is “the answer”

Secure, Manageable and Policy Compliant

Cost Effective to Deploy and Maintain

SaaS Delivery model has fundamental advantages

WebEx Connect Components Real-time Collaboration Web 2.0 A P P L I C A T I O N C O N N E C T O R S E R V I C E S O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S On-Demand Network Asynchronous Collaboration Rich Client Mobile Client WebEx Connect Clients Web Client MediaTone “ WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2 Collaborative Composite Applications

Virtual, Collaborative Team Spaces Create multiple project spaces Be more productive and work more effectively with colleagues Gain control of your team content and information Share documents & files Personalize your environment

Create multiple project spaces

Be more productive and work more effectively with colleagues

Gain control of your team content and information

Share documents & files

Personalize your environment

Document Sharing Provide virtual team members with secure anytime, anywhere access to project documents and files. See relevant document information, such as who owns the document and when it was last modified. Locate information instantly using advanced full-text search. Establish and organize a folder hierarchy. Upload documents easily through drag and drop.

Provide virtual team members with secure anytime, anywhere access to project documents and files.

See relevant document information, such as who owns the document and when it was last modified.

Locate information instantly using advanced full-text search.

Establish and organize a folder hierarchy.

Upload documents easily through drag and drop.

Persistent Chat Exchange ideas and opinions in structured, hierarchical threads. Chat sessions remain in place for later reference. Make decisions faster through brainstorming and teamwork.

Exchange ideas and opinions in structured, hierarchical threads.

Chat sessions remain in place for later reference.

Make decisions faster through brainstorming and teamwork.

Secure Instant Messaging Group Chat File Transfer VoIP Video Desktop Share

Group Chat

File Transfer

VoIP

Video

Desktop Share

Sales Engagement Application

Sales Engagement Application

Virtual Emergency Operations Center

WebEx Connect Platform Services Real-time Collaboration Instant Messaging Persistent Chat Web Meetings Audio Video Asynchronous Collaboration Document Management Task Management Calendar Wiki Social Bookmarking On-Demand Network CONNECT PLATFORM SERVICES Web 2.0 services Tagging Rating Profile Blog Personalization A P P L I C A T I O N C O N N E C T O R S E R V I C E S APPLICATION CONSTRUCT NOTIFICATION SEARCH STORAGE ANALYTICS WORKFLOW O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S IDENTITY POLICY SECURITY PROVISIONING AUDIT BILLING MediaTone

Real-time Collaboration

Instant Messaging

Persistent Chat

Web Meetings

Audio

Video

Asynchronous Collaboration

Document Management

Task Management

Calendar

Wiki

Social Bookmarking

Web 2.0 services

Tagging

Rating

Profile

Blog

Personalization

IM and Presence Widget is part of a Connect Space Fee-based Content Provisioning Partner Application serves content and functionality into Widgets Partner manages and provisions Offers on the Marketplace Free Content Provisioning OFFER MANAGEMENT MARKETPLACE PARNTER APPLICATION WEBEX CONNECT PLATFORM SERVICES CORP LIBRARY POLICY DOC MGMT, CALENDARS OTHER SERVICES GROUPS USERS Find, Try, Buy SOAP/REST Protocol WEBEX CONNECT CLIENT AIM NETWORK

WebEx Marketplace Comprehensive One-stop shop for collaborative applications Interactive Web Events Web Demos Instant Messaging Personal & Customized A Robust Community For Partners, Developers, Customers and Prospects Conversational & Engaging Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect

Comprehensive

One-stop shop for collaborative applications

Interactive

Web Events

Web Demos

Instant Messaging

Personal & Customized

A Robust Community

For Partners, Developers, Customers and Prospects

Conversational & Engaging

Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect

Sample Marketplace Applications

Marketing the Marketplace Applications WebEx Marketing Composite apps PULL widgets WebEx apps Partner apps PUSH Webinars Live online demos Marketplace Web-Touch sales presentations

Selling the Marketplace Applications Webinars Live online demos Web-touch sales presentations Click-to-Connect Marketplace Listing Cisco sales and channels