WebEx Connect: Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008
Agenda <ul><li>Web 2.0 for Business </li></ul><ul><ul><li>What does it mean for ISVs? </li></ul></ul><ul><li>WebEx Connect...
Web 2.0 changed content publishing for consumers Opportunity to  monetize content Content mashup customized by end user Pl...
To change application publishing for business…  Platform for application  development Application mashup customized by end...
WebEx Connect changes  Application Publishing for Business <ul><li>Open services architecture </li></ul><ul><li>Rich  set ...
WebEx Connect Concepts <ul><li>Compelling, Converged User Experience </li></ul><ul><ul><li>Collaboration must be “adopted”...
WebEx Connect Components Real-time Collaboration Web 2.0 A P P L I C A T I O N  C O N N E C T O R  S E R V I C E S O P E R...
Virtual, Collaborative Team Spaces <ul><li>Create multiple project spaces </li></ul><ul><li>Be more productive and work mo...
Document Sharing <ul><li>Provide virtual team members with secure anytime, anywhere access to project documents and files....
Persistent Chat <ul><li>Exchange ideas and opinions in structured, hierarchical threads.  </li></ul><ul><li>Chat sessions ...
Secure Instant Messaging <ul><li>Group Chat </li></ul><ul><li>File Transfer </li></ul><ul><li>VoIP </li></ul><ul><li>Video...
Sales Engagement Application
Sales Engagement Application
Virtual Emergency Operations Center
WebEx Connect Platform Services <ul><li>Real-time Collaboration </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Pers...
IM  and Presence Widget is part of a Connect Space Fee-based Content Provisioning Partner Application serves content and f...
WebEx Marketplace <ul><li>Comprehensive </li></ul><ul><ul><li>One-stop shop for collaborative applications </li></ul></ul>...
Sample Marketplace Applications
Marketing the Marketplace Applications WebEx Marketing Composite apps PULL widgets WebEx apps Partner apps PUSH Webinars L...
Selling the Marketplace Applications Webinars Live online demos Web-touch sales presentations Click-to-Connect Marketplace...
 
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Developing, Distributing, And Monetizing Web Applications With Web Ex Connect Presentation

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  • Developing, Distributing, And Monetizing Web Applications With Web Ex Connect Presentation

    1. 1. WebEx Connect: Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008
    2. 2. Agenda <ul><li>Web 2.0 for Business </li></ul><ul><ul><li>What does it mean for ISVs? </li></ul></ul><ul><li>WebEx Connect </li></ul><ul><ul><li>Platform for Unified Collaboration </li></ul></ul><ul><ul><li>Publishing applications </li></ul></ul><ul><ul><li>Platform Services </li></ul></ul><ul><li>Cisco WebEx Marketplace </li></ul>
    3. 3. Web 2.0 changed content publishing for consumers Opportunity to monetize content Content mashup customized by end user Platform for content development
    4. 4. To change application publishing for business… Platform for application development Application mashup customized by end user Opportunity to monetize applications 1 2 3
    5. 5. WebEx Connect changes Application Publishing for Business <ul><li>Open services architecture </li></ul><ul><li>Rich set of APIs </li></ul><ul><li>Free to develop on </li></ul><ul><li>Free individual client </li></ul><ul><li>Context: Collaboration </li></ul>Platform for application development USERS GROUPS POLICY OTHER SERVICES TEMPLATE & WIDGET LIB Application mashup customized by end user Opportunity to monetize applications
    6. 6. WebEx Connect Concepts <ul><li>Compelling, Converged User Experience </li></ul><ul><ul><li>Collaboration must be “adopted” by end-users </li></ul></ul><ul><ul><li>Integration of existing collaboration silos is insufficient </li></ul></ul><ul><li>Intra and Inter-company collaboration </li></ul><ul><ul><li>Highest value collaborations often cross company boundaries </li></ul></ul><ul><li>Business Process Focused and Optimized </li></ul><ul><ul><li>Communication and collaboration are about business process acceleration not personal productivity </li></ul></ul><ul><ul><li>Mass customization required for semi-structured processes </li></ul></ul><ul><li>Open and Extensible </li></ul><ul><ul><li>No single technology or vendor is “the answer” </li></ul></ul><ul><li>Secure, Manageable and Policy Compliant </li></ul><ul><li>Cost Effective to Deploy and Maintain </li></ul><ul><ul><li>SaaS Delivery model has fundamental advantages </li></ul></ul>
    7. 7. WebEx Connect Components Real-time Collaboration Web 2.0 A P P L I C A T I O N C O N N E C T O R S E R V I C E S O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S On-Demand Network Asynchronous Collaboration Rich Client Mobile Client WebEx Connect Clients Web Client MediaTone “ WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2 Collaborative Composite Applications
    8. 8. Virtual, Collaborative Team Spaces <ul><li>Create multiple project spaces </li></ul><ul><li>Be more productive and work more effectively with colleagues </li></ul><ul><li>Gain control of your team content and information </li></ul><ul><li>Share documents & files </li></ul><ul><li>Personalize your environment </li></ul>
    9. 9. Document Sharing <ul><li>Provide virtual team members with secure anytime, anywhere access to project documents and files. </li></ul><ul><li>See relevant document information, such as who owns the document and when it was last modified. </li></ul><ul><li>Locate information instantly using advanced full-text search. </li></ul><ul><li>Establish and organize a folder hierarchy. </li></ul><ul><li>Upload documents easily through drag and drop. </li></ul>
    10. 10. Persistent Chat <ul><li>Exchange ideas and opinions in structured, hierarchical threads. </li></ul><ul><li>Chat sessions remain in place for later reference. </li></ul><ul><li>Make decisions faster through brainstorming and teamwork. </li></ul>
    11. 11. Secure Instant Messaging <ul><li>Group Chat </li></ul><ul><li>File Transfer </li></ul><ul><li>VoIP </li></ul><ul><li>Video </li></ul><ul><li>Desktop Share </li></ul>
    12. 12. Sales Engagement Application
    13. 13. Sales Engagement Application
    14. 14. Virtual Emergency Operations Center
    15. 15. WebEx Connect Platform Services <ul><li>Real-time Collaboration </li></ul><ul><li>Instant Messaging </li></ul><ul><li>Persistent Chat </li></ul><ul><li>Web Meetings </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul><ul><li>Asynchronous Collaboration </li></ul><ul><li>Document Management </li></ul><ul><li>Task Management </li></ul><ul><li>Calendar </li></ul><ul><li>Wiki </li></ul><ul><li>Social Bookmarking </li></ul>On-Demand Network CONNECT PLATFORM SERVICES <ul><li>Web 2.0 services </li></ul><ul><li>Tagging </li></ul><ul><li>Rating </li></ul><ul><li>Profile </li></ul><ul><li>Blog </li></ul><ul><li>Personalization </li></ul>A P P L I C A T I O N C O N N E C T O R S E R V I C E S APPLICATION CONSTRUCT NOTIFICATION SEARCH STORAGE ANALYTICS WORKFLOW O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S IDENTITY POLICY SECURITY PROVISIONING AUDIT BILLING MediaTone
    16. 16. IM and Presence Widget is part of a Connect Space Fee-based Content Provisioning Partner Application serves content and functionality into Widgets Partner manages and provisions Offers on the Marketplace Free Content Provisioning OFFER MANAGEMENT MARKETPLACE PARNTER APPLICATION WEBEX CONNECT PLATFORM SERVICES CORP LIBRARY POLICY DOC MGMT, CALENDARS OTHER SERVICES GROUPS USERS Find, Try, Buy SOAP/REST Protocol WEBEX CONNECT CLIENT AIM NETWORK
    17. 17. WebEx Marketplace <ul><li>Comprehensive </li></ul><ul><ul><li>One-stop shop for collaborative applications </li></ul></ul><ul><li>Interactive </li></ul><ul><ul><li>Web Events </li></ul></ul><ul><ul><li>Web Demos </li></ul></ul><ul><ul><li>Instant Messaging </li></ul></ul><ul><li>Personal & Customized </li></ul><ul><li>A Robust Community </li></ul><ul><ul><li>For Partners, Developers, Customers and Prospects </li></ul></ul><ul><li>Conversational & Engaging </li></ul><ul><ul><li>Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect </li></ul></ul>
    18. 18. Sample Marketplace Applications
    19. 19. Marketing the Marketplace Applications WebEx Marketing Composite apps PULL widgets WebEx apps Partner apps PUSH Webinars Live online demos Marketplace Web-Touch sales presentations
    20. 20. Selling the Marketplace Applications Webinars Live online demos Web-touch sales presentations Click-to-Connect Marketplace Listing Cisco sales and channels

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