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The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
The CIO Dilemma on Social Media (short version)
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The CIO Dilemma on Social Media (short version)

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  • 1. Are youstill the Chief of Information in the Social Era?<br />May 23rd 2011 – J.W. Alphenaar <br />
  • 2. Who am I?<br />Blogger<br />Public Speaker<br />Fascinated<br />Obsessed?<br />Workshops &amp; training<br />Consultant<br />
  • 3.
  • 4. Let’s level<br />Whouses:<br />LinkedIn<br />Twitter<br />Facebook<br />YouTube<br />
  • 5. Let’s level<br />Does yourorganizationallow access to<br />LinkedIn<br />Twitter<br />Facebook<br />YouTube<br />For everybody or restricted?<br />
  • 6.
  • 7. Youcan’t stop them!<br />
  • 8.
  • 9. Canyou stop them?<br />
  • 10. They have smartphones<br />
  • 11. Youcan limit the options<br />
  • 12. But not on private phones<br />
  • 13. They do find a way<br />
  • 14. They do find a way<br />
  • 15. What’s next, A Social Room?<br />
  • 16. Resistance is Futile<br />
  • 17. It happens<br />Bottom up<br />Out of control<br />Out of the network<br />
  • 18. But howabout the others?<br />
  • 19. We needtofind new recruits!<br />We needto check new peopleandtheir resumes<br />We needto check whatourpeople are doing online<br />Human Resource Department<br />
  • 20. We needtolaunchsocialcampaigns<br />We needto do some online market research<br />We needtowork on our online andsocial branding<br />The marketing and PR department<br />
  • 21. The Customer Care Department<br />Online Reputation Management<br />We needtogive attention tocomplaints<br />We should care aboutwebcare<br />People talk bad aboutus, I think<br />Social Media Monitoring<br />We needto have a dialogue!<br />
  • 22. The Sales Department<br />My clients are myfriends, I needtoconnect!<br />I needto blog to show my expertise<br />I needtorespondtoquestions on Twitter. That’swheremyclients are<br />
  • 23. Theyallneedit!<br />At leastthat’swhattheythink.<br />
  • 24. Anditallcomes back toyourdepartment<br />
  • 25. CORPORATE PRESSURE<br />
  • 26. Are youstill in control?<br />WTF! Why is mybandwithgone?<br />
  • 27. Allyou focus is on<br />Uptime<br />Bandwith<br />Security<br />I feel sorry foryou!<br />
  • 28.
  • 29. The goodnews<br />People get usedtocloud computing<br />In fact, theirwhole life is in it.<br />
  • 30. The CIO dilemma<br />Shouldyou<br />Forbid<br />Facilitate<br />Participate<br />Regulate<br />
  • 31.
  • 32. Social Media<br /> Key of Social media is sharing and communicate<br />
  • 33. Sharing?<br />Foto’s<br />Video’s<br />Status updates<br />Thoughts<br />Opinions<br />And a lot of crap<br />
  • 34. Internet<br />Everywhere<br />Work<br />Home<br />School<br />Public places<br />Mobile<br />Foto: http://mijnkindonline.web-log.nl/mijnkindonline/2010/07/-cyberpesten-op-de-basisschool-onderzoek.html<br />
  • 35.
  • 36. 10 best visitedsites in the Netherlands<br />Google.nl<br />Google.com<br />Facebook.com<br />YouTube.com<br />Live.com (Windows Live)<br />Hyves.nl<br />Nu.nl<br />LinkedIn.com<br />Twitter.com<br />Wikipedia.org<br />
  • 37. Social Media in the Netherlands<br />Facebook.com<br />YouTube.com<br />Hyves.nl–(I will skip thisone)<br />LinkedIn.com<br />Twitter.com<br />
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Warning!!<br />1 out of 5 divorces in America is related to FaceBook!<br />
  • 44.
  • 45. Datamining<br />
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. 61.000 people share thiswiththeirfriends<br />
  • 51.
  • 52. Why Facebook?<br />Recruiting<br />Loyalty<br />Company pride<br />Low costs<br />
  • 53.
  • 54.
  • 55. Bigger than Monsterboard<br />The Netherlands 2,3 million users<br />Business contacts<br />
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66. Company Profile?<br />
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75. LinkedIn<br />Knowledge sharing in groups<br />Recruiting<br />Potential business<br />New job<br />Promotion<br />
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. YouTube for business<br />Company profiles<br />Viral campaigns<br />Interviews<br />Statements<br />Product training<br />
  • 83. <ul><li>Anyone can start their own station
  • 84. Camera’s are almost for free
  • 85. Every smartphone can record and publish
  • 86. Uploading is simple
  • 87. Sharing even simpler</li></li></ul><li>Twitter<br /><ul><li>Sincemarch 21st 2006
  • 88. 450.000 Dutch Users
  • 89. 300 million worldwide
  • 90. Explosivegrowth
  • 91. Estimated Value – Over $9 billion
  • 92. No profit</li></li></ul><li>All generations use Twitter<br />15-24 – 17,3%<br />25-34 – 16,8%<br />35-44 – 18,2%<br />45-55 – 19,6%<br />55+ - 15,7%<br />
  • 93. What is Twitter?<br /><ul><li>News source
  • 94. Mini blog
  • 95. Chatbox
  • 96. Communication tool
  • 97. Helpdesk
  • 98. Library
  • 99. Working environment</li></li></ul><li>
  • 100.
  • 101. Who to follow?<br />Check LinkedIn<br />Topic Search on search.twitter.com<br />www.twittergids.nl<br />
  • 102. How to get followed?<br />Promote your account.<br />E-mail<br />Website<br />LinkedIn<br />
  • 103. Be patient<br />
  • 104. Quality VS Quantity<br />It’s not about collecting<br />
  • 105. Twitter voorzakelijkgebruik<br />Open een account onder je eigennaam<br />Duidelijkefoto<br />Gamensenuit je vakgebiedvolgen<br />Gacommuniceren<br />Deelkennis met je volgers<br />
  • 106. SlideShare<br />YouTube voorPowerPoints<br />Enormebibliotheekaaninformatie<br />Embeddable<br />Sociaaldeelbaar<br />
  • 107.
  • 108.
  • 109.
  • 110.
  • 111. SlideShare voor zakelijk gebruik<br />Company profile<br />Productpresentaties<br />Laatste tweedehands producten<br />Tips en trucs<br />Opnemen op de LinkedIn profielen van de medewerkers voor optimaal bereik<br />
  • 112. Succesvoorbeeld<br />Hoe eenidee van eenblogger uit Eindhoven lesstofwordt op Harvard University<br />
  • 113. @jwalphenaar<br />101<br />
  • 114. @jwalphenaar<br />102<br />
  • 115. It is NOT a Bubble.<br />
  • 116. Social Media makes the worldbetter<br />
  • 117.
  • 118. Follow your brand!<br />
  • 119.
  • 120. Opinions are made quick and easy on Social Media<br />
  • 121. Notallthreatscomefromoutside<br />How aboutyourownpeople?<br />
  • 122. Question!<br />Should a company interfere with someone&apos;s personal life?<br />
  • 123. Everybody has a hobby<br />
  • 124. Innocent?<br />
  • 125.
  • 126.
  • 127. Should a company have Social Media guidelines?<br />
  • 128.
  • 129. Basics of Social Media Guidelines<br />Employment Contract<br />Youcan’tpreventit<br />Education is key!<br />
  • 130. Be smart act wise<br />
  • 131. GemeenteVeghel<br />Don’t be Stupid!<br />
  • 132. Giveitsome more attention!<br />
  • 133. A social media policy<br />
  • 134.
  • 135. Conclusion<br />It’s there<br />It’s used<br />It’s needed<br />It’s heretostay<br />What are yougoingto do?<br />
  • 136. The problem with Social Media<br />Tomorrow there will be something new.<br />It will only grow.<br />
  • 137. AnyQuestions?<br />
  • 138. Thankyouforyour attention!<br />Ifyoulike me tosendyouthispresentation, justgive me your business card.<br />www.jwalphenaar.nl<br />Twitter: @jwalphenaar<br />

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