The CIO Dilemma on Social Media (short version)

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  • 1. Are youstill the Chief of Information in the Social Era?
    May 23rd 2011 – J.W. Alphenaar
  • 2. Who am I?
    Blogger
    Public Speaker
    Fascinated
    Obsessed?
    Workshops & training
    Consultant
  • 3.
  • 4. Let’s level
    Whouses:
    LinkedIn
    Twitter
    Facebook
    YouTube
  • 5. Let’s level
    Does yourorganizationallow access to
    LinkedIn
    Twitter
    Facebook
    YouTube
    For everybody or restricted?
  • 6.
  • 7. Youcan’t stop them!
  • 8.
  • 9. Canyou stop them?
  • 10. They have smartphones
  • 11. Youcan limit the options
  • 12. But not on private phones
  • 13. They do find a way
  • 14. They do find a way
  • 15. What’s next, A Social Room?
  • 16. Resistance is Futile
  • 17. It happens
    Bottom up
    Out of control
    Out of the network
  • 18. But howabout the others?
  • 19. We needtofind new recruits!
    We needto check new peopleandtheir resumes
    We needto check whatourpeople are doing online
    Human Resource Department
  • 20. We needtolaunchsocialcampaigns
    We needto do some online market research
    We needtowork on our online andsocial branding
    The marketing and PR department
  • 21. The Customer Care Department
    Online Reputation Management
    We needtogive attention tocomplaints
    We should care aboutwebcare
    People talk bad aboutus, I think
    Social Media Monitoring
    We needto have a dialogue!
  • 22. The Sales Department
    My clients are myfriends, I needtoconnect!
    I needto blog to show my expertise
    I needtorespondtoquestions on Twitter. That’swheremyclients are
  • 23. Theyallneedit!
    At leastthat’swhattheythink.
  • 24. Anditallcomes back toyourdepartment
  • 25. CORPORATE PRESSURE
  • 26. Are youstill in control?
    WTF! Why is mybandwithgone?
  • 27. Allyou focus is on
    Uptime
    Bandwith
    Security
    I feel sorry foryou!
  • 28.
  • 29. The goodnews
    People get usedtocloud computing
    In fact, theirwhole life is in it.
  • 30. The CIO dilemma
    Shouldyou
    Forbid
    Facilitate
    Participate
    Regulate
  • 31.
  • 32. Social Media
    Key of Social media is sharing and communicate
  • 33. Sharing?
    Foto’s
    Video’s
    Status updates
    Thoughts
    Opinions
    And a lot of crap
  • 34. Internet
    Everywhere
    Work
    Home
    School
    Public places
    Mobile
    Foto: http://mijnkindonline.web-log.nl/mijnkindonline/2010/07/-cyberpesten-op-de-basisschool-onderzoek.html
  • 35.
  • 36. 10 best visitedsites in the Netherlands
    Google.nl
    Google.com
    Facebook.com
    YouTube.com
    Live.com (Windows Live)
    Hyves.nl
    Nu.nl
    LinkedIn.com
    Twitter.com
    Wikipedia.org
  • 37. Social Media in the Netherlands
    Facebook.com
    YouTube.com
    Hyves.nl–(I will skip thisone)
    LinkedIn.com
    Twitter.com
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43. Warning!!
    1 out of 5 divorces in America is related to FaceBook!
  • 44.
  • 45. Datamining
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. 61.000 people share thiswiththeirfriends
  • 51.
  • 52. Why Facebook?
    Recruiting
    Loyalty
    Company pride
    Low costs
  • 53.
  • 54.
  • 55. Bigger than Monsterboard
    The Netherlands 2,3 million users
    Business contacts
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66. Company Profile?
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75. LinkedIn
    Knowledge sharing in groups
    Recruiting
    Potential business
    New job
    Promotion
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. YouTube for business
    Company profiles
    Viral campaigns
    Interviews
    Statements
    Product training
  • 83.
    • Anyone can start their own station
    • 84. Camera’s are almost for free
    • 85. Every smartphone can record and publish
    • 86. Uploading is simple
    • 87. Sharing even simpler
  • Twitter
    • Sincemarch 21st 2006
    • 88. 450.000 Dutch Users
    • 89. 300 million worldwide
    • 90. Explosivegrowth
    • 91. Estimated Value – Over $9 billion
    • 92. No profit
  • All generations use Twitter
    15-24 – 17,3%
    25-34 – 16,8%
    35-44 – 18,2%
    45-55 – 19,6%
    55+ - 15,7%
  • 93. What is Twitter?
  • 100.
  • 101. Who to follow?
    Check LinkedIn
    Topic Search on search.twitter.com
    www.twittergids.nl
  • 102. How to get followed?
    Promote your account.
    E-mail
    Website
    LinkedIn
  • 103. Be patient
  • 104. Quality VS Quantity
    It’s not about collecting
  • 105. Twitter voorzakelijkgebruik
    Open een account onder je eigennaam
    Duidelijkefoto
    Gamensenuit je vakgebiedvolgen
    Gacommuniceren
    Deelkennis met je volgers
  • 106. SlideShare
    YouTube voorPowerPoints
    Enormebibliotheekaaninformatie
    Embeddable
    Sociaaldeelbaar
  • 107.
  • 108.
  • 109.
  • 110.
  • 111. SlideShare voor zakelijk gebruik
    Company profile
    Productpresentaties
    Laatste tweedehands producten
    Tips en trucs
    Opnemen op de LinkedIn profielen van de medewerkers voor optimaal bereik
  • 112. Succesvoorbeeld
    Hoe eenidee van eenblogger uit Eindhoven lesstofwordt op Harvard University
  • 113. @jwalphenaar
    101
  • 114. @jwalphenaar
    102
  • 115. It is NOT a Bubble.
  • 116. Social Media makes the worldbetter
  • 117.
  • 118. Follow your brand!
  • 119.
  • 120. Opinions are made quick and easy on Social Media
  • 121. Notallthreatscomefromoutside
    How aboutyourownpeople?
  • 122. Question!
    Should a company interfere with someone's personal life?
  • 123. Everybody has a hobby
  • 124. Innocent?
  • 125.
  • 126.
  • 127. Should a company have Social Media guidelines?
  • 128.
  • 129. Basics of Social Media Guidelines
    Employment Contract
    Youcan’tpreventit
    Education is key!
  • 130. Be smart act wise
  • 131. GemeenteVeghel
    Don’t be Stupid!
  • 132. Giveitsome more attention!
  • 133. A social media policy
  • 134.
  • 135. Conclusion
    It’s there
    It’s used
    It’s needed
    It’s heretostay
    What are yougoingto do?
  • 136. The problem with Social Media
    Tomorrow there will be something new.
    It will only grow.
  • 137. AnyQuestions?
  • 138. Thankyouforyour attention!
    Ifyoulike me tosendyouthispresentation, justgive me your business card.
    www.jwalphenaar.nl
    Twitter: @jwalphenaar