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The CIO and social media (long version)
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The CIO and social media (long version)

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a presentation of issues that come across the path of a CIO.

a presentation of issues that come across the path of a CIO.

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    The CIO and social media (long version) The CIO and social media (long version) Presentation Transcript

    • Are youstill the Chief of Information in the Social Era?
      May 23rd 2011 – J.W. Alphenaar
    • Who am I?
      Blogger
      Public Speaker
      Fascinated
      Obsessed?
      Workshops & training
      Consultant
    • Let’s level
      Whouses:
      LinkedIn
      Twitter
      Facebook
      YouTube
    • Let’s level
      Does yourorganizationallow access to
      LinkedIn
      Twitter
      Facebook
      YouTube
      For everybody or restricted?
    • Youcan’t stop them!
    • Canyou stop them?
    • They have smartphones
    • Youcan limit the options
    • But not on private phones
    • They do find a way
    • They do find a way
    • What’s next, A Social Room?
    • Resistance is Futile
    • It happens
      Bottom up
      Out of control
      Out of the network
    • But howabout the others?
    • We needtofind new recruits!
      We needto check new peopleandtheir resumes
      We needto check whatourpeople are doing online
      Human Resource Department
    • We needtolaunchsocialcampaigns
      We needtodo some online market research
      We needtowork on our online andsocial branding
      The marketing and PR department
    • The Customer Care Department
      Online Reputation Management
      We needtogive attention tocomplaints
      We should care aboutwebcare
      People talk bad aboutus, I think
      Social Media Monitoring
      We needto have a dialogue!
    • The Sales Department
      My clients are myfriends, I needtoconnect!
      I needto blog to show my expertise
      I needtorespondtoquestions on Twitter. That’swheremyclients are
    • Theyallneedit!
      At leastthat’swhattheythink.
    • Anditallcomes back toyourdepartment
    • CORPORATE PRESSURE
    • Are youstill in control?
      WTF! Why is mybandwithgone?
    • Allyou focus is on
      Uptime
      Bandwith
      Security
      I feel sorry foryou!
    • The goodnews
      People get usedtocloud computing
      In fact, theirwhole life is in it.
    • The CIO dilemma
      Shouldyou
      Forbid
      Facilitate
      Participate
      Regulate
    • Social Media
      Key of Social media is sharing and communicate
    • Sharing?
      Foto’s
      Video’s
      Status updates
      Thoughts
      Opinions
      And a lot of crap
    • Internet
      Everywhere
      Work
      Home
      School
      Public places
      Mobile
      Foto: http://mijnkindonline.web-log.nl/mijnkindonline/2010/07/-cyberpesten-op-de-basisschool-onderzoek.html
    • 10 best visitedsites in the Netherlands
      Google.nl
      Google.com
      Facebook.com
      YouTube.com
      Live.com (Windows Live)
      Hyves.nl
      Nu.nl
      LinkedIn.com
      Twitter.com
      Wikipedia.org
    • Social Media in the Netherlands
      Facebook.com
      YouTube.com
      Hyves.nl–(I will skip thisone)
      LinkedIn.com
      Twitter.com
    • Warning!!
      1 out of 5 divorces in America is related to FaceBook!
    • Datamining
    • 61.000 people share thiswiththeirfriends
    • Why Facebook?
      Recruiting
      Loyalty
      Company pride
      Low costs
    • Bigger than Monsterboard
      The Netherlands 2,3 million users
      Business contacts
    • Company Profile?
    • LinkedIn
      Knowledge sharing in groups
      Recruiting
      Potentialbusiness
      New job
      Promotion
    • YouTube for business
      Company profiles
      Viral campaigns
      Interviews
      Statements
      Product training
      • Anyone can start their own station
      • Camera’s are almost for free
      • Every smartphone can record and publish
      • Uploading is simple
      • Sharing even simpler
    • Twitter
      • Sincemarch 21st 2006
      • 450.000 Dutch Users
      • 300 million worldwide
      • Explosivegrowth
      • Estimated Value – Over $9 billion
      • No profit
    • All generations use Twitter
      15-24 – 17,3%
      25-34 – 16,8%
      35-44 – 18,2%
      45-55 – 19,6%
      55+ - 15,7%
    • Whatis Twitter?
      • News source
      • Mini blog
      • Chatbox
      • Communication tool
      • Helpdesk
      • Library
      • Working environment
    • Who to follow?
      Check LinkedIn
      Topic Search on search.twitter.com
      www.twittergids.nl
    • How to get followed?
      Promote your account.
      E-mail
      Website
      LinkedIn
    • Be patient
    • Quality VS Quantity
      It’s not about collecting
    • Twitter voorzakelijkgebruik
      Open een account onder je eigennaam
      Duidelijkefoto
      Gamensenuit je vakgebiedvolgen
      Gacommuniceren
      Deelkennis met je volgers
    • SlideShare
      YouTube voorPowerPoints
      Enormebibliotheekaaninformatie
      Embeddable
      Sociaaldeelbaar
    • SlideShare voor zakelijk gebruik
      Company profile
      Productpresentaties
      Laatste tweedehands producten
      Tips en trucs
      Opnemen op de LinkedIn profielen van de medewerkers voor optimaal bereik
    • Succesvoorbeeld
      Hoe eenidee van eenblogger uit Eindhoven lesstofwordt op Harvard University
    • @jwalphenaar
      101
    • @jwalphenaar
      102
    • It is NOT a Bubble.
    • Social Media makes the worldbetter
    • Follow your brand!
    • Opinions are made quick and easy on Social Media
    • Notallthreatscomefromoutside
      How aboutyourownpeople?
    • Question!
      Should a company interfere with someone's personal life?
    • Everybody has a hobby
    • Innocent?
    • Should a company have Social Media guidelines?
    • Basics of Social Media Guidelines
      Employment Contract
      Youcan’tpreventit
      Education is key!
    • Be smart act wise
    • GemeenteVeghel
      Don’t be Stupid!
    • Giveitsome more attention!
    • A social media policy
    • Conclusion
      It’s there
      It’s used
      It’s needed
      It’s heretostay
      What are yougoingto do?
    • The problem with Social Media
      Tomorrow there will be something new.
      It will only grow.
    • AnyQuestions?
    • Thankyouforyour attention!
      Ifyoulike me tosendyouthispresentation, justgive me your business card.
      www.jwalphenaar.nl
      Twitter: @jwalphenaar