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How to create yourCompany Page         on                - step t utorial        St ep-by
This presentation is  best viewed in  FULL SCREEN
Why?On october 4th, LinkedIn released the       new layout options for         Company Pages. As the majority of companies...
First things firstIn order to create an appealing company page you need to prepare a few things.  You will need some graph...
Graphics needed                 A header image                                    646 x 220                               ...
Graphics needed                    Two logo’s              100 x 60              50 x 50               pixels             ...
Graphics needed                  Banner images                                         640 x 220                          ...
Graphics needed            Product or services images     100 x 80      pixelsCreate three to six different product or ser...
This is what we’ll do✓   Step 1 - Initial Set up (9 actions)✓   Step 2 - Products or services (14 actions each)✓   Step 3 ...
Initial Setup - 9 actionsExpected time to complete:      10 - 15 minutes
Step 1 - initial setup 1/9
Step 1 - initial setup 2/9
Step 1 - initial setup 3/9
Step 1 - initial setup 4/9        You can have a maximum of                5 locations
Step 1 - initial setup 5/9                                Your header imageLinkedIn gives you a croppingoption, but you be...
Step 1 - initial setup 6/9           Your logos100 x 60 pixels                        50 x 50                         pixels
Step 1 - initial setup 7/9         Max 1,500 chars   Includes returns and spaces
Step 1 - initial setup 8/9You can have a total of 20 specialties added to yourcompany. They will be used in search so plea...
Step 1 - initial setup 9/9Make sure you check and double check all theinformation you just filled out and then press       ...
First result               Looking good!
Products and Service - 14 actions eachExpected time for each product or service            10 - 15 minutes
Products and Service 1/14
Products and Service 2/14
Products and Service 3/14                  Required!
Products and Service 4/14                  Required!
Products and Service 5/14100 chars max      Required!
Products and Service 6/14100 x 80 pixels   Recommended!
Products and Service 7/142,000 chars max   Required!
Products and Service 8/14Maximum of 10 keyfeatures. Might be   Recommended!  used as search    keywords
Products and Service 9/14                  Optional!
Products and Service 10/14                 Optional but                recommended!
Products and Service 11/14              For each product or              service you can have                 three contac...
Products and Service 12/14               For each product or              service you can have a                special pr...
Products and Service 13/14                   Optional, but very                       effective!Maximum 35 chars
Products and Service 14/14Make sure you check and double check all theinformation you just filled out and then press       ...
Products and Service doneRepeat for each product or service you would like to                      show
Products and Service done            Each page will show six             products or services
Pimping your product and  services landing page          5 actions
Pimping 1/5  You can create multiple versions later.Let’s first work on the default landing page.
Pimping 2/5               100 chars                 max2,000 chars   max
Pimping 3/5                                             Don’t                                            forget a         ...
Slide through the bannersYou can have three clickable banners
Pimping 4/5      To spice up the landing pageyou can add an additional YouTube video.           People love video
Pimping 5/5              Now you can           determine which                products           or services will be      ...
The end result
Final Stage     Find the corresponding job/functionOnly two more actions!
Final StageStart typing your Company name and it will show                up in the results.
Final StageYou’re connected. Check it yourself with View                   Profile!
J.W. Alphenaar                 Connect on LinkedIn:           nl.linkedin.com/in/jwalphenaar    Blogger and public speaker...
Share it! You can download this tutorial as an PDF       Spread it as much as you like You can include this slideshare if ...
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Step by Step tutorial on creating your LinkedIn Company page by @jwalphenaar

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A step by step do it yourself tutorial for creating a great company page on linkedin.

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Transcript of "Step by Step tutorial on creating your LinkedIn Company page by @jwalphenaar"

  1. 1. How to create yourCompany Page on - step t utorial St ep-by
  2. 2. This presentation is best viewed in FULL SCREEN
  3. 3. Why?On october 4th, LinkedIn released the new layout options for Company Pages. As the majority of companies is notusing the possibilities to the fullest, Icreated this easy to use step-by-step manual.
  4. 4. First things firstIn order to create an appealing company page you need to prepare a few things. You will need some graphics for you company as well as some text.
  5. 5. Graphics needed A header image 646 x 220 pixelsMake it a sharp picture Comes on front of your company page
  6. 6. Graphics needed Two logo’s 100 x 60 50 x 50 pixels pixels Will be put on Will be used the top of your with updates homepageYou better resize them yourself in Photoshop or LinkedIn resizes them automatically
  7. 7. Graphics needed Banner images 640 x 220 pixels Will be used as sliding images on your product/serivces pageYou can use 3 banner images Make sure to use sharp images
  8. 8. Graphics needed Product or services images 100 x 80 pixelsCreate three to six different product or services images
  9. 9. This is what we’ll do✓ Step 1 - Initial Set up (9 actions)✓ Step 2 - Products or services (14 actions each)✓ Step 3 - Pimping your Producs and Services landing page (5 actions)✓ Step 4 - Connecting to your profile (2 actions)
  10. 10. Initial Setup - 9 actionsExpected time to complete: 10 - 15 minutes
  11. 11. Step 1 - initial setup 1/9
  12. 12. Step 1 - initial setup 2/9
  13. 13. Step 1 - initial setup 3/9
  14. 14. Step 1 - initial setup 4/9 You can have a maximum of 5 locations
  15. 15. Step 1 - initial setup 5/9 Your header imageLinkedIn gives you a croppingoption, but you better have agood resized picture yourselfMax file size 2 MB 646 x 220 pixels
  16. 16. Step 1 - initial setup 6/9 Your logos100 x 60 pixels 50 x 50 pixels
  17. 17. Step 1 - initial setup 7/9 Max 1,500 chars Includes returns and spaces
  18. 18. Step 1 - initial setup 8/9You can have a total of 20 specialties added to yourcompany. They will be used in search so please take some time to fill them out!!
  19. 19. Step 1 - initial setup 9/9Make sure you check and double check all theinformation you just filled out and then press Publish!
  20. 20. First result Looking good!
  21. 21. Products and Service - 14 actions eachExpected time for each product or service 10 - 15 minutes
  22. 22. Products and Service 1/14
  23. 23. Products and Service 2/14
  24. 24. Products and Service 3/14 Required!
  25. 25. Products and Service 4/14 Required!
  26. 26. Products and Service 5/14100 chars max Required!
  27. 27. Products and Service 6/14100 x 80 pixels Recommended!
  28. 28. Products and Service 7/142,000 chars max Required!
  29. 29. Products and Service 8/14Maximum of 10 keyfeatures. Might be Recommended! used as search keywords
  30. 30. Products and Service 9/14 Optional!
  31. 31. Products and Service 10/14 Optional but recommended!
  32. 32. Products and Service 11/14 For each product or service you can have three contacts.
  33. 33. Products and Service 12/14 For each product or service you can have a special promotion. This will be shown on the front of your Company Page.
  34. 34. Products and Service 13/14 Optional, but very effective!Maximum 35 chars
  35. 35. Products and Service 14/14Make sure you check and double check all theinformation you just filled out and then press Publish!
  36. 36. Products and Service doneRepeat for each product or service you would like to show
  37. 37. Products and Service done Each page will show six products or services
  38. 38. Pimping your product and services landing page 5 actions
  39. 39. Pimping 1/5 You can create multiple versions later.Let’s first work on the default landing page.
  40. 40. Pimping 2/5 100 chars max2,000 chars max
  41. 41. Pimping 3/5 Don’t forget a URL 640x220 pixels Tip: press Publish after each banner you add.There’s a little bug in LinkedIn that prevents adding more at once.
  42. 42. Slide through the bannersYou can have three clickable banners
  43. 43. Pimping 4/5 To spice up the landing pageyou can add an additional YouTube video. People love video
  44. 44. Pimping 5/5 Now you can determine which products or services will be shown on the landing page and in which orderOptional
  45. 45. The end result
  46. 46. Final Stage Find the corresponding job/functionOnly two more actions!
  47. 47. Final StageStart typing your Company name and it will show up in the results.
  48. 48. Final StageYou’re connected. Check it yourself with View Profile!
  49. 49. J.W. Alphenaar Connect on LinkedIn: nl.linkedin.com/in/jwalphenaar Blogger and public speaker on Social Media,Crowdsourcing, Online Communication and Branding
  50. 50. Share it! You can download this tutorial as an PDF Spread it as much as you like You can include this slideshare if you likeAnd of course, be social and share it on your networks
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