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A presentation I gave to the Operations and IT Managers of the ING-Bank.

A presentation I gave to the Operations and IT Managers of the ING-Bank.

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    Social Media: Present and Future Social Media: Present and Future Presentation Transcript

    • Social Media: Present and Future
      © J.W. Alphenaar
    • Social Media, Digital trends, Online PR, Webcare, Personal Branding, Crowdsourcing, Co-creation
      @jwalphenaar
    • What is Social?
    • Social is entertainment
    • Social is information
    • Social is learning
    • Social is communication
    • Social is (big)business!
    • Social is Mobile
    • Social is sharing
    • Social is Social
    • Social connects
    • Social divides
    • Keyplayers (at present)
    • 750.000.000 users worldwide
      50% log on everyday
      90 millionstatus updates eachday
    • People share theirwholelives on Facebook!
    • 1 out of 5 divorces in the US is related to Facebook
    • Days of the yearthatpeople break up relationships
    • People LOVE Facebook
    • Companies too!
    • What’s the use for Business?
    • The speed of Twitter!
      (video: http://www.youtube.com/watch?v=0UFsJhYBxzY )
    • 200.000.000accounts today
    • 50%use Twitter weekly
    • 450.000 new accounts everyday
    • 138.888tweets per minute
    • News travelsfast on Twitter
    • Twitter becomesmain source fornews
    • Estimated value$8.000.000.000,00
    • $8.000.000.000,00??
      And they only exist 5 years!
    • The holygrale?
    • Reasonswhy Google+ canbe big
    • Social Media are a great tool voor Public Communications
    • The public communicates back
    • They take control of your business
    • Younowcan have a dialoguewithclients!
    • Co-creation
    • A world of opportunities
    • Group Buying
    • It looks great
    • What’s the deal?
    • It’s a bad deal!
    • CrowdFunding
    • 1%Club
    • 1% canbe a lot!
      8219 members
      116 projects
      208 realizedprojects
      62 countries
      Already 500.000 Euro donated!
    • Threats for business
      The public
      Yourownpeople
      New competitors
    • Public Opinion
    • Social media is a public influencer
      Something small cangrowfast!
    • KitKat
    • United
    • From the inside!
    • Impact
    • Time torecover
    • Lesson 1: Don’tignoreit!
    • Lesson 2: Admitit!
    • Lesson 3: Do it right!
    • Social Media forces companies in CSR
    • New competitors
    • Bank licensesince late 2007!
      We introduce a new currency, Google Credits!
    • Whatwill the futurebe?
      If we only knew…
    • What we do know!
      It willbe different thantoday
      We needtobeflexible
      We needtobe on the watch
      We needtobe open for changes
      We needtoadapt!
    • If Social Media canfacilitaterevolutions
    • Whatwill happen with America?
      My bid will be higher
      I’ll buy it.
    • Or will they take over the world?
    • Thank you for your attention.
      www.jwalphenaar.nl
      Twitter: @jwalphenaar