#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Internet changed the world
(C) J.W. Alphenaar
And it’s n...
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
1981
10 print „jw is here”
20 goto 10
run
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
INSI
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
I know my classics
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Did some serious shit
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
My own business!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Who am I
• Public Speaker
• Writer / Blogger
• Publisher...
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
The internet turns the world upside down
and is unstoppa...
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
We have direct acces to 1 billion people
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
People want to make a difference
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
It all starts with an idea
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
To make ideas happen
•Time
•Planning
•Expertise
•Money
Y...
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
I don’t get it Who wants that?
You’re not the
classical ...
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
You’re not the only one with a business plan
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Rich uncle? We would love to
help you out!
But our savin...
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Oh this will
never work.
boohoohoo
Don’t give up!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
So start crowd funding!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
When enough people believe in your idea
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
Marcel
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
When people cherish your idea
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
They’re willing to help you!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
F**k the banks?!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
A warning for the big players?
We
don’t need your
money!
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
What will be the future role of the bank?
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar 38
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar 39
@jwalphenaar 18-3-2013
@jwalphenaar 18-3-2013
It looks better
now
Come back
next month for a
new test
WTF
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
smilestree.com
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
blablacar.nl
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
wehelpen.nl
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
#smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
minutes to data!
Love, sex & dating
@jwalphenaar 7 januari 2013
@jwalphenaar 7 januari 2013
@jwalphenaar 7 januari 2013
@jwalphenaar 7 januari 2013
@brewbart
@jwalphenaar 7 januari 2013
@brewbart
@jwalphenaar 7 januari 2013
@brewbart@brewbart
@jwalphenaar 7 januari 2013
@brewbart@brewbart
@jwalphenaar 7 januari 2013
@brewbart
We NEED to be connected!
Realistic?
in Egypte is 48% analfabeet
Arabic spring
Arabic spring
Arabic spring
Sometimes it’s just a spark
1969
Live on YouTube
The old man in the train
My conclusions
★ Social Media takes away borders
★ Social media opens the world
★ Social media make the world a global vil...
Everything can be found online
Including our news
Threat or opportunity?
News travels fast
104
105
107
Turkish helicopter crashed in
Afghanistan
Storyful hanteert twee mantra’s die David Clinch deelde op PicNic	

1.Als eerste stelt hij dat traditionele journalistiek ...
No journalistic selection?
★ People are influenced by their network
★ Curation is increasing in importance
★ Bloggers get ...
PR Agencies
Press releases
Interviews
Cases
Product tests
As we knew it
Who gives a sh.t?
Biggest change
★ Content must be ready to use
★ Content must be shareable
★ Content needs to be relevant and appealing
★ S...
The era of content
Brand Journalism
Social Trends
The big three
How to use the power of social?
★ Interactive!
The trend
=
The Phone stack game
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
Mgl hogeschool zuyd   lecture on disruption and social
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Mgl hogeschool zuyd lecture on disruption and social

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A lecture I gave to students for the study Media Creation and communication at Media Groep Limburg

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Mgl hogeschool zuyd lecture on disruption and social

  1. 1. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Internet changed the world (C) J.W. Alphenaar And it’s not over yet!
  2. 2. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar 1981 10 print „jw is here” 20 goto 10 run
  3. 3. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar INSI
  4. 4. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar I know my classics
  5. 5. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Did some serious shit
  6. 6. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar My own business!
  7. 7. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  8. 8. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  9. 9. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Who am I • Public Speaker • Writer / Blogger • Publisher • (Marketing) Trendwatcher • A dreamer @jwalphenaar
  10. 10. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar The internet turns the world upside down and is unstoppable
  11. 11. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar We have direct acces to 1 billion people
  12. 12. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar People want to make a difference
  13. 13. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  14. 14. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar It all starts with an idea
  15. 15. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar To make ideas happen •Time •Planning •Expertise •Money You need
  16. 16. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  17. 17. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  18. 18. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  19. 19. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar I don’t get it Who wants that? You’re not the classical type of entrepreneur No market research? I’m just an intern
  20. 20. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar You’re not the only one with a business plan
  21. 21. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Rich uncle? We would love to help you out! But our savings are all gone by wrong investments But we do believe in you. Really!
  22. 22. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Oh this will never work. boohoohoo Don’t give up!
  23. 23. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar So start crowd funding!
  24. 24. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar When enough people believe in your idea
  25. 25. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  26. 26. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  27. 27. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  28. 28. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar Marcel
  29. 29. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  30. 30. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar When people cherish your idea
  31. 31. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar They’re willing to help you!
  32. 32. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar F**k the banks?!
  33. 33. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar A warning for the big players? We don’t need your money!
  34. 34. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar What will be the future role of the bank?
  35. 35. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  36. 36. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  37. 37. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  38. 38. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar 38
  39. 39. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar 39
  40. 40. @jwalphenaar 18-3-2013
  41. 41. @jwalphenaar 18-3-2013
  42. 42. It looks better now Come back next month for a new test WTF
  43. 43. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  44. 44. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  45. 45. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  46. 46. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  47. 47. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  48. 48. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar smilestree.com
  49. 49. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  50. 50. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar blablacar.nl
  51. 51. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar wehelpen.nl
  52. 52. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  53. 53. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  54. 54. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  55. 55. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  56. 56. #smid13Jan Willem Alphenaar - Social Media Academy - @jwalphenaar
  57. 57. minutes to data!
  58. 58. Love, sex & dating
  59. 59. @jwalphenaar 7 januari 2013
  60. 60. @jwalphenaar 7 januari 2013
  61. 61. @jwalphenaar 7 januari 2013
  62. 62. @jwalphenaar 7 januari 2013 @brewbart
  63. 63. @jwalphenaar 7 januari 2013 @brewbart
  64. 64. @jwalphenaar 7 januari 2013 @brewbart@brewbart
  65. 65. @jwalphenaar 7 januari 2013 @brewbart@brewbart
  66. 66. @jwalphenaar 7 januari 2013 @brewbart
  67. 67. We NEED to be connected!
  68. 68. Realistic?
  69. 69. in Egypte is 48% analfabeet
  70. 70. Arabic spring
  71. 71. Arabic spring
  72. 72. Arabic spring
  73. 73. Sometimes it’s just a spark
  74. 74. 1969
  75. 75. Live on YouTube
  76. 76. The old man in the train
  77. 77. My conclusions ★ Social Media takes away borders ★ Social media opens the world ★ Social media make the world a global village ★ Social media is for everybody ★ Social media create new worlds and opportunities
  78. 78. Everything can be found online
  79. 79. Including our news
  80. 80. Threat or opportunity?
  81. 81. News travels fast
  82. 82. 104
  83. 83. 105
  84. 84. 107
  85. 85. Turkish helicopter crashed in Afghanistan
  86. 86. Storyful hanteert twee mantra’s die David Clinch deelde op PicNic 1.Als eerste stelt hij dat traditionele journalistiek essentieel blijft voor het brengen van nieuws (bronnen checken, feiten checken) 2.Ten tweede moeten journalisten zich realiseren dat er altijd iemand dichter bij het nieuws is dan zijzelf. Alleen moet je die persoon herkennen en kunnen checken. Deze twee samen vormen volgen Clinch de toekomst van de journalistiek.
  87. 87. No journalistic selection? ★ People are influenced by their network ★ Curation is increasing in importance ★ Bloggers get a new role!
  88. 88. PR Agencies Press releases Interviews Cases Product tests
  89. 89. As we knew it
  90. 90. Who gives a sh.t?
  91. 91. Biggest change ★ Content must be ready to use ★ Content must be shareable ★ Content needs to be relevant and appealing ★ Source of content matters
  92. 92. The era of content Brand Journalism
  93. 93. Social Trends
  94. 94. The big three
  95. 95. How to use the power of social? ★ Interactive!
  96. 96. The trend =
  97. 97. The Phone stack game
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