Masterclass               EnglishBranding
Social	  Media,	  Digital	  trends,	  Online	            PR,	  Webcare,	  Personal	  Branding,	              Crowd	  sourc...
Ever	  heard	  of	  me?
My	  reputaAon	  is	  Awesome!
I	  Google	  myself	  every	  day!                                         5
My	  Secret!
Look,	  this	  is	           what	  I	  have	             to	  offer                                      Mmm,	  I	        ...
The	  origin	  of	  branding
Ouch!
Types	  of	  Branding• Product	  branding• Corporate	  branding• Internal	  branding• Personal	  Branding
A	  definiAon Branding:	  The	  image	  or	  feeling	   you	  get	  with	  a	         brand
29
#mcdstories
32
33
Brands	  even	  get	  groupies
Internal	  Branding
ExisAng	  management	  models
....have	  changed       WTF	      happened?
Authority	  is	  no	  longer	   based	  on	  hierarchy	  
HR	  becomes	  Talent	  Management
Future	  organizaAons	  are	  servants	  for	               their	  employees	  
Otherwise	  their	  gone...                        Yeah,	  they	                                                      We	 ...
They	  are	  in	  control
They	  need	  space!!Personal	  developmentSelf	  actualizaAonTo	  do	  their	  own	  thing	  Give	  them	  that	  freedom...
Working	  should	  be	  fun!                Hooray,	  it’s	  monday	                       again!!!
The	  don’t	  longer	  sAck	  to	  the	                          baseAlways	  one	  step	  out
Let	  your	  people	  do	  their	  own	  thingAnd	  make	  sure	  they	  want	  to	  do	  it	  at	  your	  company
Nowadays,	  every	  human	  is	  a	  brand	  on	  itself
A	  brand	  that•   is	  AuthenAc•   is	  trained	  and	  skilled•   is	  Transparent•   Shares	  knowledge•   Get’s	  rec...
That’s	  why	  they	  usePersonal	  Branding
Image	  iseverything!
You	  never	  get	  a	  second	  chance	  for	  a	  first	  impression
Our	  opinion	  is	  mainly	  based	  on	  what	  we	  see.
I	  invented	                                             poking	  :)                            Poke	  me!              P...
76
Why	  is	  Personal	  Branding	  IMPORTANT?
Why	  is	  it	  important	  for	  YOU	  as	  a	                        student?• Job	  Seeking• Entrepreneurship• Love?
Personal	  BrandingThe	  personal	  branding	   concept	  states	  that	   success	  comes	  from	     self-­‐packaging.  ...
Personal	  Brandingthe	  creaAon	  of	  an	  asset	     that	  pertains	  to	  a	    parAcular	  person	  or	            i...
this	  includes	  but	  is	  not	    limited	  to	  the	  body,	   clothing,	  appearance	       and	  knowledge	      con...
leading	  to	  an	  indelible	    impression	  that	  is	         uniquely	     disAnguishable                            ...
Stand	  out	  from	  the	  crowd!                                  88
But	  don’t	  be	  a	  puppy   You	  can’t	  please	  them	  all   89
Be	  different!
Be	  reliable
Be	  consistent!
It	  all	  starts	  with	   self-­‐reflecAon
Tip!Ask	  your	  friends	  and	  family
Online	  is	  a	  reflecAonOf	  the	  offline	  reality
But...Is	  this	  reality?
Stay	  close	  to	  yourself!
Or	  you	  will	  have	  a	  burn-­‐out
Online	  Tools	  for	  Personal	  Branding
TwiZer	  behavior• Share	  relevant	  content• Be	  respecbul• Be	  open•
102
103
Facebook	  is	        Maarsupposed	  to	  be	  personal?
This	  is	  what	   I	  found	  on	                           91%  Facebook                          Oeps!
When	  it	  sucks	  offlineforget	  about	  online…
Your	  brand	  is	  succesful	  when	  You	  have	  ambassadors	  and	  fans
Your	  brand	  is	  succesful	  when	  people	  get	  the	  right	  associaAon
Your	  brand	  is	  succesful	  when	  You	  can	  reach	  your	  goals!
Connecten	  of	  meer	  info?•   h%p://nl.linkedin.com/in/jwalphenaar•   h%p://www.facebook.com/AlphenaarJW•   	  h%p://ww...
Bedankt	  voor	  uw	  aandacht.                                      www.jwalphenaar.nl                                   ...
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
Masterclass (personal) branding - English
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Masterclass (personal) branding - English

  1. 1. Masterclass EnglishBranding
  2. 2. Social  Media,  Digital  trends,  Online   PR,  Webcare,  Personal  Branding,   Crowd  sourcing,  Co-­‐creaAon@jwalphenaar
  3. 3. Ever  heard  of  me?
  4. 4. My  reputaAon  is  Awesome!
  5. 5. I  Google  myself  every  day! 5
  6. 6. My  Secret!
  7. 7. Look,  this  is   what  I  have   to  offer Mmm,  I   believe  you.   Gimme  more!Knowledge  sharing
  8. 8. The  origin  of  branding
  9. 9. Ouch!
  10. 10. Types  of  Branding• Product  branding• Corporate  branding• Internal  branding• Personal  Branding
  11. 11. A  definiAon Branding:  The  image  or  feeling   you  get  with  a   brand
  12. 12. 29
  13. 13. #mcdstories
  14. 14. 32
  15. 15. 33
  16. 16. Brands  even  get  groupies
  17. 17. Internal  Branding
  18. 18. ExisAng  management  models
  19. 19. ....have  changed WTF   happened?
  20. 20. Authority  is  no  longer   based  on  hierarchy  
  21. 21. HR  becomes  Talent  Management
  22. 22. Future  organizaAons  are  servants  for   their  employees  
  23. 23. Otherwise  their  gone... Yeah,  they   We  deserve   don’t  value  me   more   the  way  they   respect should Let’s  go   and  look   over  there They  have   beZer  coffee   over  there
  24. 24. They  are  in  control
  25. 25. They  need  space!!Personal  developmentSelf  actualizaAonTo  do  their  own  thing  Give  them  that  freedom,  it  will  be  for  your   benefit!
  26. 26. Working  should  be  fun! Hooray,  it’s  monday   again!!!
  27. 27. The  don’t  longer  sAck  to  the   baseAlways  one  step  out
  28. 28. Let  your  people  do  their  own  thingAnd  make  sure  they  want  to  do  it  at  your  company
  29. 29. Nowadays,  every  human  is  a  brand  on  itself
  30. 30. A  brand  that• is  AuthenAc• is  trained  and  skilled• is  Transparent• Shares  knowledge• Get’s  recommended• Knows  what  it  wants   and  how!
  31. 31. That’s  why  they  usePersonal  Branding
  32. 32. Image  iseverything!
  33. 33. You  never  get  a  second  chance  for  a  first  impression
  34. 34. Our  opinion  is  mainly  based  on  what  we  see.
  35. 35. I  invented   poking  :) Poke  me! Poke  me!Poke  me! 74
  36. 36. 76
  37. 37. Why  is  Personal  Branding  IMPORTANT?
  38. 38. Why  is  it  important  for  YOU  as  a   student?• Job  Seeking• Entrepreneurship• Love?
  39. 39. Personal  BrandingThe  personal  branding   concept  states  that   success  comes  from   self-­‐packaging. 84
  40. 40. Personal  Brandingthe  creaAon  of  an  asset   that  pertains  to  a   parAcular  person  or   individual 85
  41. 41. this  includes  but  is  not   limited  to  the  body,   clothing,  appearance   and  knowledge   contained  within 86
  42. 42. leading  to  an  indelible   impression  that  is   uniquely   disAnguishable 87
  43. 43. Stand  out  from  the  crowd! 88
  44. 44. But  don’t  be  a  puppy You  can’t  please  them  all 89
  45. 45. Be  different!
  46. 46. Be  reliable
  47. 47. Be  consistent!
  48. 48. It  all  starts  with   self-­‐reflecAon
  49. 49. Tip!Ask  your  friends  and  family
  50. 50. Online  is  a  reflecAonOf  the  offline  reality
  51. 51. But...Is  this  reality?
  52. 52. Stay  close  to  yourself!
  53. 53. Or  you  will  have  a  burn-­‐out
  54. 54. Online  Tools  for  Personal  Branding
  55. 55. TwiZer  behavior• Share  relevant  content• Be  respecbul• Be  open•
  56. 56. 102
  57. 57. 103
  58. 58. Facebook  is   Maarsupposed  to  be  personal?
  59. 59. This  is  what   I  found  on   91% Facebook Oeps!
  60. 60. When  it  sucks  offlineforget  about  online…
  61. 61. Your  brand  is  succesful  when  You  have  ambassadors  and  fans
  62. 62. Your  brand  is  succesful  when  people  get  the  right  associaAon
  63. 63. Your  brand  is  succesful  when  You  can  reach  your  goals!
  64. 64. Connecten  of  meer  info?• h%p://nl.linkedin.com/in/jwalphenaar• h%p://www.facebook.com/AlphenaarJW•  h%p://www.facebook.com/jwalphenaar  • @jwalphenaar  /  @PowerPRnl• h%ps://plus.google.com/ 104557430687308297637/posts   Email:  janwillemalphenaar@gmail.com www.jwalphenaar.nl
  65. 65. Bedankt  voor  uw  aandacht. www.jwalphenaar.nl TwiZer:  @jwalphenaarGeef  je  mailadres  en  ik  mail  je  dezePresentaAe!
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