Masterclass (personal) branding - English

Masterclass EnglishBranding

Social Media, Digital trends, Online PR, Webcare, Personal Branding, Crowd sourcing, Co-‐creaAon@jwalphenaar

Ever heard of me?

My reputaAon is Awesome!

I Google myself every day! 5

My Secret!

Look, this is what I have to oﬀer Mmm, I believe you. Gimme more!Knowledge sharing

The origin of branding

Types of Branding• Product branding• Corporate branding• Internal branding• Personal Branding

A deﬁniAon Branding: The image or feeling you get with a brand

#mcdstories

Brands even get groupies

Internal Branding

ExisAng management models

....have changed WTF happened?

Authority is no longer based on hierarchy

HR becomes Talent Management

Future organizaAons are servants for their employees

Otherwise their gone... Yeah, they We deserve don’t value me more the way they respect should Let’s go and look over there They have beZer coﬀee over there

They are in control

They need space!!Personal developmentSelf actualizaAonTo do their own thing Give them that freedom, it will be for your beneﬁt!

Working should be fun! Hooray, it’s monday again!!!

The don’t longer sAck to the baseAlways one step out

Let your people do their own thingAnd make sure they want to do it at your company

Nowadays, every human is a brand on itself

A brand that• is AuthenAc• is trained and skilled• is Transparent• Shares knowledge• Get’s recommended• Knows what it wants and how!

That’s why they usePersonal Branding

Image iseverything!

You never get a second chance for a ﬁrst impression

Our opinion is mainly based on what we see.

I invented poking :) Poke me! Poke me!Poke me! 74

Why is Personal Branding IMPORTANT?

Why is it important for YOU as a student?• Job Seeking• Entrepreneurship• Love?

Personal BrandingThe personal branding concept states that success comes from self-‐packaging. 84

Personal Brandingthe creaAon of an asset that pertains to a parAcular person or individual 85

this includes but is not limited to the body, clothing, appearance and knowledge contained within 86

leading to an indelible impression that is uniquely disAnguishable 87

Stand out from the crowd! 88

But don’t be a puppy You can’t please them all 89

Be diﬀerent!

Be reliable

Be consistent!

It all starts with self-‐reﬂecAon

Tip!Ask your friends and family

Online is a reﬂecAonOf the oﬄine reality

But...Is this reality?

Stay close to yourself!

Or you will have a burn-‐out

Online Tools for Personal Branding

TwiZer behavior• Share relevant content• Be respecbul• Be open•

Facebook is Maarsupposed to be personal?

This is what I found on 91% Facebook Oeps!

When it sucks oﬄineforget about online…

Your brand is succesful when You have ambassadors and fans

Your brand is succesful when people get the right associaAon

Your brand is succesful when You can reach your goals!

Connecten of meer info?• h%p://nl.linkedin.com/in/jwalphenaar• h%p://www.facebook.com/AlphenaarJW• h%p://www.facebook.com/jwalphenaar • @jwalphenaar / @PowerPRnl• h%ps://plus.google.com/ 104557430687308297637/posts Email: janwillemalphenaar@gmail.com www.jwalphenaar.nl

Bedankt voor uw aandacht. www.jwalphenaar.nl TwiZer: @jwalphenaarGeef je mailadres en ik mail je dezePresentaAe!

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Masterclass (personal) branding - English

by jan willem alphenaar on Jan 26, 2012

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Masterclass (personal) branding - English — Presentation Transcript