Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Masterclass (personal) branding - English

1,769
views

Published on

Slides for a masterclass on (personal) branding

Slides for a masterclass on (personal) branding

Published in: Education, Business, Technology

2 Comments
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,769
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
66
Comments
2
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Masterclass EnglishBranding
  • 2. Social  Media,  Digital  trends,  Online   PR,  Webcare,  Personal  Branding,   Crowd  sourcing,  Co-­‐creaAon@jwalphenaar
  • 3. Ever  heard  of  me?
  • 4. My  reputaAon  is  Awesome!
  • 5. I  Google  myself  every  day! 5
  • 6. My  Secret!
  • 7. Look,  this  is   what  I  have   to  offer Mmm,  I   believe  you.   Gimme  more!Knowledge  sharing
  • 8. The  origin  of  branding
  • 9. Ouch!
  • 10. Types  of  Branding• Product  branding• Corporate  branding• Internal  branding• Personal  Branding
  • 11. A  definiAon Branding:  The  image  or  feeling   you  get  with  a   brand
  • 12. 29
  • 13. #mcdstories
  • 14. 32
  • 15. 33
  • 16. Brands  even  get  groupies
  • 17. Internal  Branding
  • 18. ExisAng  management  models
  • 19. ....have  changed WTF   happened?
  • 20. Authority  is  no  longer   based  on  hierarchy  
  • 21. HR  becomes  Talent  Management
  • 22. Future  organizaAons  are  servants  for   their  employees  
  • 23. Otherwise  their  gone... Yeah,  they   We  deserve   don’t  value  me   more   the  way  they   respect should Let’s  go   and  look   over  there They  have   beZer  coffee   over  there
  • 24. They  are  in  control
  • 25. They  need  space!!Personal  developmentSelf  actualizaAonTo  do  their  own  thing  Give  them  that  freedom,  it  will  be  for  your   benefit!
  • 26. Working  should  be  fun! Hooray,  it’s  monday   again!!!
  • 27. The  don’t  longer  sAck  to  the   baseAlways  one  step  out
  • 28. Let  your  people  do  their  own  thingAnd  make  sure  they  want  to  do  it  at  your  company
  • 29. Nowadays,  every  human  is  a  brand  on  itself
  • 30. A  brand  that• is  AuthenAc• is  trained  and  skilled• is  Transparent• Shares  knowledge• Get’s  recommended• Knows  what  it  wants   and  how!
  • 31. That’s  why  they  usePersonal  Branding
  • 32. Image  iseverything!
  • 33. You  never  get  a  second  chance  for  a  first  impression
  • 34. Our  opinion  is  mainly  based  on  what  we  see.
  • 35. I  invented   poking  :) Poke  me! Poke  me!Poke  me! 74
  • 36. 76
  • 37. Why  is  Personal  Branding  IMPORTANT?
  • 38. Why  is  it  important  for  YOU  as  a   student?• Job  Seeking• Entrepreneurship• Love?
  • 39. Personal  BrandingThe  personal  branding   concept  states  that   success  comes  from   self-­‐packaging. 84
  • 40. Personal  Brandingthe  creaAon  of  an  asset   that  pertains  to  a   parAcular  person  or   individual 85
  • 41. this  includes  but  is  not   limited  to  the  body,   clothing,  appearance   and  knowledge   contained  within 86
  • 42. leading  to  an  indelible   impression  that  is   uniquely   disAnguishable 87
  • 43. Stand  out  from  the  crowd! 88
  • 44. But  don’t  be  a  puppy You  can’t  please  them  all 89
  • 45. Be  different!
  • 46. Be  reliable
  • 47. Be  consistent!
  • 48. It  all  starts  with   self-­‐reflecAon
  • 49. Tip!Ask  your  friends  and  family
  • 50. Online  is  a  reflecAonOf  the  offline  reality
  • 51. But...Is  this  reality?
  • 52. Stay  close  to  yourself!
  • 53. Or  you  will  have  a  burn-­‐out
  • 54. Online  Tools  for  Personal  Branding
  • 55. TwiZer  behavior• Share  relevant  content• Be  respecbul• Be  open•
  • 56. 102
  • 57. 103
  • 58. Facebook  is   Maarsupposed  to  be  personal?
  • 59. This  is  what   I  found  on   91% Facebook Oeps!
  • 60. When  it  sucks  offlineforget  about  online…
  • 61. Your  brand  is  succesful  when  You  have  ambassadors  and  fans
  • 62. Your  brand  is  succesful  when  people  get  the  right  associaAon
  • 63. Your  brand  is  succesful  when  You  can  reach  your  goals!
  • 64. Connecten  of  meer  info?• h%p://nl.linkedin.com/in/jwalphenaar• h%p://www.facebook.com/AlphenaarJW•  h%p://www.facebook.com/jwalphenaar  • @jwalphenaar  /  @PowerPRnl• h%ps://plus.google.com/ 104557430687308297637/posts   Email:  janwillemalphenaar@gmail.com www.jwalphenaar.nl
  • 65. Bedankt  voor  uw  aandacht. www.jwalphenaar.nl TwiZer:  @jwalphenaarGeef  je  mailadres  en  ik  mail  je  dezePresentaAe!