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Crowd Sourcing And Humanistic Psychology

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A small presentation on how we create a movie in The Netherlands using Crowd Sourcing. ...

A small presentation on how we create a movie in The Netherlands using Crowd Sourcing.

All cooperation is based on the principles of Humanistic Psychology

Link in sheet 37 should be: http://www.sourcesunknown.com/

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Crowd Sourcing And Humanistic Psychology Crowd Sourcing And Humanistic Psychology Presentation Transcript

  • Crowd sourcing and humanistic psychology
    The secret of DSBTheMovie
    Making a movie with ZERO budget
    By J.W. Alphenaar, Director of DSBTheMovie. A complete crowd sourced movie production in The Netherlands.
    Started end of October 2009, scheduled to be finished March 2010.
  • Definition of crowd sourcing
    Outsourcing to the “crowd”
    By giving an open call
    To a large group of people
    To give contributions
  • Example
  • Example
  • Definition of humanistic psychology
    Focuses on fundamental needs of human beings
    Every need that is fulfilled creates another need on a higher level
    Basic needs are primary biological needs
  • Shelter
    Drinks
    Basic Needs – first layer
    Food
    Sex
  • Shelter
    Drinks
    Sounds familiar?
    Recognize this funny guy?
    Food
    Sex
  • Of course, it’ s Maslow
    The Pyramid of needs
  • http://www.abraham-maslow.com/
  • Traditional reward systems in crowd sourcing
    Money
    Washing machines
    Trips
    New teeth
    Crowdsourcing
    Money
    Appliances
    Traditional reward systems in crowd sourcing
    Vacations
    New Teeth
  • Our project
    We wanted to make a movie that shows the opinion of the public, created by the public on a subject that concerns every tax-payer.
    The bankruptcy of DSB Bank in The Netherlands.
    https://www.chinapost.com.tw/business/europe/2009/10/20/229404/Netherlands-DSB.htm
  • Small problem
    We did not have any budget at all for this movie.
  • Lucky us
    We have an excellent, maybe too excellent, social system in the Netherlands
    Everybody has money (at least for their basic needs)
    Almost everybody has a washing machine
    Everybody has dental insurance
  • Money doesn’t matter
    Even if we did have money, it would never be enough to persuade people to join.
    So it was better to have no money at all.
  • But we needed a lot of things
    Everything a normal movie production needs.
    A Logo
    A Producer
    Scriptwriters
    Soundtrack
    Editor
    Camera men
    Actors
    Publicity
  • So we were forced to go top-level
    Self-esteem
    Creativity
    Self-actualization
    Recognition
  • Everybody wants to be a moviestar
    Or a director
    Or a producer
    Or a cameraman
    Or a soundtrack producer
    Or a logo designer
    But changes to achieve that are little
  • So why not hop on?
    Join the group
    Make your best
    And get your credits anyway
  • Social Media we use(d)
  • Boosted by traditional media
  • Frontpage of largets newspaper
    In the Nertherlands
  • News show with 1.1 million viewers
  • Publicity led to a
    CROWD
  • A huge crowd
  • And that needed to be managened
  • We needed to think of a solution
  • Eureka!
    • Crowd managers – just asked people if they wanted to assist in managing:
    • Sub projects
    • Communities
    • Website
    Divide the project into smaller, manageable sub projects
  • Project divided in sub projects
  • 42 logo’s in 1 week.
    300+ votes for the winning logo
  • A teaser Video to attract more crowd
  • Scriptwriting
    Two semi-professional scriptwriters found through LinkedIn.
    Through several calls in the media (traditional and on-line) we received a lot of input
    All mixed together by our scriptwriters
    In order to reflect the public opinion
    We used the factual timeline as a guideline
    Tool we used: Adobe Story (beta)
  • Soundtrack
    Three finalists (23 contributions)
    Head-to-head race with election by the crowd
  • Special Help
    The Dutch Business TV Channel: RTL-Z offered to use their archives and news footage in the final production.
  • Final Stages
    We have 86 groups that are acting and recording.
    Each group has to deliver three scenes.
    We expect to have 4+ contributions per scene.
    Best contributions will be chosen by the crowd.
    All winners will be edited into the final movie.
  • You can't build a reputation on what you're going to do.
    Henry Ford
    Image: http://www.tac.az/index.php?newsid=9564
  • Movie is scheduled to be released
    March 2010.
    Total production time: 4 months from idea to End result.
    Several cinemas offer to show the movie for free.
    Now working on a book about crowd source management
    Called: Unknown Sources
    Watch: www.UnknownSources.com for Updates
  • www.jwalphenaar.nl
    www.dsbthemovie.nl
    Twitter.com/jwalphenaar