Crowd Sourcing And Humanistic Psychology

Crowd sourcing and humanistic psychology
The secret of DSBTheMovie
Making a movie with ZERO budget
By J.W. Alphenaar, Director of DSBTheMovie. A complete crowd sourced movie production in The Netherlands.
Started end of October 2009, scheduled to be finished March 2010.

Definition of crowd sourcing
Outsourcing to the “crowd”
By giving an open call
To a large group of people
To give contributions

Example

Definition of humanistic psychology
Focuses on fundamental needs of human beings
Every need that is fulfilled creates another need on a higher level
Basic needs are primary biological needs

Shelter
Drinks
Basic Needs – first layer
Food
Sex

Shelter
Drinks
Sounds familiar?
Recognize this funny guy?
Food
Sex

Of course, it’ s Maslow
The Pyramid of needs

http://www.abraham-maslow.com/

Traditional reward systems in crowd sourcing
Money
Washing machines
Trips
New teeth
Crowdsourcing
Money
Appliances
Traditional reward systems in crowd sourcing
Vacations
New Teeth

Our project
We wanted to make a movie that shows the opinion of the public, created by the public on a subject that concerns every tax-payer.
The bankruptcy of DSB Bank in The Netherlands.
https://www.chinapost.com.tw/business/europe/2009/10/20/229404/Netherlands-DSB.htm

Small problem
We did not have any budget at all for this movie.

Lucky us
We have an excellent, maybe too excellent, social system in the Netherlands
Everybody has money (at least for their basic needs)
Almost everybody has a washing machine
Everybody has dental insurance

Money doesn’t matter
Even if we did have money, it would never be enough to persuade people to join.
So it was better to have no money at all.

But we needed a lot of things
Everything a normal movie production needs.
A Logo
A Producer
Scriptwriters
Soundtrack
Editor
Camera men
Actors
Publicity

So we were forced to go top-level
Self-esteem
Creativity
Self-actualization
Recognition

Everybody wants to be a moviestar
Or a director
Or a producer
Or a cameraman
Or a soundtrack producer
Or a logo designer
But changes to achieve that are little

So why not hop on?
Join the group
Make your best
And get your credits anyway

Social Media we use(d)

Boosted by traditional media

Frontpage of largets newspaper
In the Nertherlands

News show with 1.1 million viewers

Publicity led to a
CROWD

A huge crowd

And that needed to be managened

We needed to think of a solution

Eureka!
Crowd managers – just asked people if they wanted to assist in managing:
Sub projects
Communities
Website
Divide the project into smaller, manageable sub projects

Project divided in sub projects

42 logo’s in 1 week.
300+ votes for the winning logo

A teaser Video to attract more crowd

Scriptwriting
Two semi-professional scriptwriters found through LinkedIn.
Through several calls in the media (traditional and on-line) we received a lot of input
All mixed together by our scriptwriters
In order to reflect the public opinion
We used the factual timeline as a guideline
Tool we used: Adobe Story (beta)

Soundtrack
Three finalists (23 contributions)
Head-to-head race with election by the crowd

Special Help
The Dutch Business TV Channel: RTL-Z offered to use their archives and news footage in the final production.

Final Stages
We have 86 groups that are acting and recording.
Each group has to deliver three scenes.
We expect to have 4+ contributions per scene.
Best contributions will be chosen by the crowd.
All winners will be edited into the final movie.

You can't build a reputation on what you're going to do.
Henry Ford
Image: http://www.tac.az/index.php?newsid=9564

Movie is scheduled to be released
March 2010.
Total production time: 4 months from idea to End result.
Several cinemas offer to show the movie for free.
Now working on a book about crowd source management
Called: Unknown Sources
Watch: www.UnknownSources.com for Updates

www.jwalphenaar.nl
www.dsbthemovie.nl
Twitter.com/jwalphenaar

http://www.webinknow.com	402
http://www.jwalphenaar.nl	394
http://www.thecrowdsourcingblog.com	92
http://vasvalch.com	37
http://www.blurgroup.com	34
http://www.slideshare.net	25
http://www.uitonbekendebronnen.nl	16
http://paper.li	11
http://blog.thepekoegroup.com	10
http://emazilaaizuddin-tute3hbm370.blogspot.com	9
http://deuxciel.blogspot.com	7
http://translate.googleusercontent.com	4
http://thepekoegroup.com	3
http://www.blogger.com	1
http://www.typepad.com	1
http://databanken.inholland.nl	1
http://crowdsourcebook.tumblr.com	1
http://web.archive.org	1

Crowd Sourcing And Humanistic Psychology

by jan willem alphenaar

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