Knowledge as a sales tool - Contentmarketing in the ict business [English]
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Knowledge as a sales tool - Contentmarketing in the ict business [English]

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The slides of my presentation at Next Marketing 2013 in The Netherlands where I was a keynote speaker on the topic of content marketing

The slides of my presentation at Next Marketing 2013 in The Netherlands where I was a keynote speaker on the topic of content marketing

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    Knowledge as a sales tool - Contentmarketing in the ict business [English] Knowledge as a sales tool - Contentmarketing in the ict business [English] Presentation Transcript

    • Knowledge as sales tool ContentMarketing in the ICT business
    • ICT is all about knowledge@jwalphenaar #nm13
    • And certificates@jwalphenaar #nm13
    • But does your client understand the meaning of these certificates?@jwalphenaar #nm13
    • Knowledge is in a continuous development@jwalphenaar #nm13
    • Putting a lot of money in the brains@jwalphenaar #nm13
    • Knowledge is power!@jwalphenaar #nm13
    • My precious@jwalphenaar #nm13
    • We will not give it away for free!@jwalphenaar #nm13
    • People love product sampling@jwalphenaar #nm13
    • Why not knowledge-sampling?@jwalphenaar #nm13
    • Knowledge sharing Look, this is what I Oh I like got to it, I want offer. more!@jwalphenaar #nm13
    • Don’t tell people that you are good Prove it!@jwalphenaar #nm13
    • Knowledge sharing is like foreplay@jwalphenaar #nm13
    • Knowledge as sales tool@jwalphenaar #nm13
    • Traditional sales Suspect Prospect Lead Klant@jwalphenaar #nm13
    • Fuck the sales funnel@jwalphenaar #nm13
    • Clients hate salesmen!@jwalphenaar #nm13
    • The customer is in control Research Need Shortlist Selection Decision solutions @jwalphenaar #nm13
    • A good writte article (blogpost) can lead to new insights@jwalphenaar #nm13
    • That’s interesting We might need that Need Shortlist Selection Decision@jwalphenaar #nm13
    • Free time Not only getting new knowledge@jwalphenaar #nm13
    • But also sharing it@jwalphenaar #nm13
    • Blogging on a weekly base generates 72% more leads@jwalphenaar #nm13
    • @jwalphenaar #nm13
    • Your new strategy@jwalphenaar #nm13
    • Step 1: Training@jwalphenaar #nm13
    • Step 2: Mapping your knowledge@jwalphenaar #nm13
    • Stap 3: Content agenda ★Topics ★Events@jwalphenaar #nm13
    • Stap 4: writing@jwalphenaar #nm13
    • Stap 5: publish@jwalphenaar #nm13
    • Time to chill?@jwalphenaar #nm13
    • Content needs promotion@jwalphenaar #nm13
    • 80% of Dutch ICT-companies uses social media@jwalphenaar #nm13
    • Your content is your new ammo on social@jwalphenaar #nm13
    • @jwalphenaar #nm13
    • @jwalphenaar #nm13
    • Which is the most effective social network for distributing your content?@jwalphenaar #nm13
    • @jwalphenaar #nm13
    • Content sharing@jwalphenaar #nm13
    • And than the interaction starts@jwalphenaar #nm13
    • 1. Determine your knowledge and expertise 2. Put this into understandable content 3. Publish this content 4. Share your content and knowledge 5. Create a need with your potential clients@jwalphenaar #nm13
    • Content creates trust Mm, they are truly a thought Invite them over leader for a meeting@jwalphenaar #nm13
    • Use your knowledge as a Sales boost@jwalphenaar #nm13
    • Book me as a speaker at your next event ★http://www.linkedin.com/in/jwalphenaar@jwalphenaar ★www.jwalphenaar.nl #nm13