Knowledge as a sales tool - Contentmarketing in the ict business [English]

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The slides of my presentation at Next Marketing 2013 in The Netherlands where I was a keynote speaker on the topic of content marketing

The slides of my presentation at Next Marketing 2013 in The Netherlands where I was a keynote speaker on the topic of content marketing

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  • 1. Knowledge as sales tool ContentMarketing in the ICT business
  • 2. ICT is all about knowledge@jwalphenaar #nm13
  • 3. And certificates@jwalphenaar #nm13
  • 4. But does your client understand the meaning of these certificates?@jwalphenaar #nm13
  • 5. Knowledge is in a continuous development@jwalphenaar #nm13
  • 6. Putting a lot of money in the brains@jwalphenaar #nm13
  • 7. Knowledge is power!@jwalphenaar #nm13
  • 8. My precious@jwalphenaar #nm13
  • 9. We will not give it away for free!@jwalphenaar #nm13
  • 10. People love product sampling@jwalphenaar #nm13
  • 11. Why not knowledge-sampling?@jwalphenaar #nm13
  • 12. Knowledge sharing Look, this is what I Oh I like got to it, I want offer. more!@jwalphenaar #nm13
  • 13. Don’t tell people that you are good Prove it!@jwalphenaar #nm13
  • 14. Knowledge sharing is like foreplay@jwalphenaar #nm13
  • 15. Knowledge as sales tool@jwalphenaar #nm13
  • 16. Traditional sales Suspect Prospect Lead Klant@jwalphenaar #nm13
  • 17. Fuck the sales funnel@jwalphenaar #nm13
  • 18. Clients hate salesmen!@jwalphenaar #nm13
  • 19. The customer is in control Research Need Shortlist Selection Decision solutions @jwalphenaar #nm13
  • 20. A good writte article (blogpost) can lead to new insights@jwalphenaar #nm13
  • 21. That’s interesting We might need that Need Shortlist Selection Decision@jwalphenaar #nm13
  • 22. Free time Not only getting new knowledge@jwalphenaar #nm13
  • 23. But also sharing it@jwalphenaar #nm13
  • 24. Blogging on a weekly base generates 72% more leads@jwalphenaar #nm13
  • 25. @jwalphenaar #nm13
  • 26. Your new strategy@jwalphenaar #nm13
  • 27. Step 1: Training@jwalphenaar #nm13
  • 28. Step 2: Mapping your knowledge@jwalphenaar #nm13
  • 29. Stap 3: Content agenda ★Topics ★Events@jwalphenaar #nm13
  • 30. Stap 4: writing@jwalphenaar #nm13
  • 31. Stap 5: publish@jwalphenaar #nm13
  • 32. Time to chill?@jwalphenaar #nm13
  • 33. Content needs promotion@jwalphenaar #nm13
  • 34. 80% of Dutch ICT-companies uses social media@jwalphenaar #nm13
  • 35. Your content is your new ammo on social@jwalphenaar #nm13
  • 36. @jwalphenaar #nm13
  • 37. @jwalphenaar #nm13
  • 38. Which is the most effective social network for distributing your content?@jwalphenaar #nm13
  • 39. @jwalphenaar #nm13
  • 40. Content sharing@jwalphenaar #nm13
  • 41. And than the interaction starts@jwalphenaar #nm13
  • 42. 1. Determine your knowledge and expertise 2. Put this into understandable content 3. Publish this content 4. Share your content and knowledge 5. Create a need with your potential clients@jwalphenaar #nm13
  • 43. Content creates trust Mm, they are truly a thought Invite them over leader for a meeting@jwalphenaar #nm13
  • 44. Use your knowledge as a Sales boost@jwalphenaar #nm13
  • 45. Book me as a speaker at your next event ★http://www.linkedin.com/in/jwalphenaar@jwalphenaar ★www.jwalphenaar.nl #nm13