America's Savings Lottery: A TIAA-CREF Raise the Rate Submission
America’s Savings Lottery:
More Than a Game of Chance
Say Hi to Bob ….
He’s making a deposit into his
special America’s Savings
Bob’s deposit ticket becomes his
lottery ticket. That’s right. Bob can win
cash and prizes for saving money!
Americans Love Lotteries
In 2008, U.S. lottery sales topped $51.5 billion
55% of the total was in instant tickets popularly known
This is up from roughly $2.4 billion in 1980
This means that lottery sales have increased by over
2000% in 28 years
But there’s a catch ….
While Americans love them, they’re spending a lot of
money on something with an incredibly low rate of
According to the Megamillions website, the odds of
winning the jackpot are 1 in 175,711,538. Even the
odds of winning $10,000 are 1 in 689,065.
What If Lottery Love Was Redirected?
And we moved away from the lottery ticket
purchase model …
Instead of buying a lottery ticket or a scratch
Americans save their way into a lottery
This Does Two Important Things
Americans still have the allure and fun of a game
But they’re investing in themselves to participate
How Do We Do It?
Invite American organizations to contribute prizes
Because Americans are an eclectic bunch, the
prizes can reflect the energy, creativity and
diversity of the nation as well as the depth and
breadth of its dynamic culture and industry
Where Do the Prizes Come From?
Prizes could be donated by companies and organizations
from all aspects of American life. A sample of prizes could
Dinner with your U.S. Senator
Flat screen TV
Free groceries for a year
Super Bowl Tickets with airfare and hotel
Walk on role in a major motion picture
Custom built home and lot
Who Manages the Lottery?
Americans open a special America’s Savings Lottery
account at their local financial institution or with their
retirement vendor and can have funds direct
deposited from their employer.
The financial services industry, in cooperation with a
major software firm, create the America’s Savings
Americans register their savings account on the
And select a weekly savings tier - $10, $25, $50, or
Savings tiers are matched with prize levels – the
more you save, the more substantial the prize
What Does the Drawing Look Like?
Just like a traditional lottery, every week a random
account number will be picked at each savings
The account owner will receive a prize
commensurate with their savings level.
As long as you keep your savings in the America’s
Savings Lottery account, you are eligible for all
Make savings, interest and prizes tax free.
There are NO losers. Even if you don’t win a
prize, you’re saving money for your future and the
future of those you love.
Working together as a nation toward a common
Sharing the value of thrift with every generation;
Building a savings rate that will stand the nation
in good stead;
And doing it all voluntarily.
All it takes is a little….
Qualities We Have Tons Of
Americans have a long history of facing
Thinking our way through them
And strengthening ourselves from the experience
We can do this
And have some fun while we do
He’s surfing in Hawaii courtesy of America’s Savings
America’s Savings Lottery
A chance for all Americans to save their way to their
American dream including….
College for the kids
A secure retirement
An investment in yourself for a better future