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IREM Social Media Presentation Northern Ohio



Social Media presentation for the IREM Northern Ohio Chapter. Discussion of best practices and tips for getting started.

Social Media presentation for the IREM Northern Ohio Chapter. Discussion of best practices and tips for getting started.



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IREM Social Media Presentation Northern Ohio IREM Social Media Presentation Northern Ohio Presentation Transcript

  • Welcome to the Social Media Seminar- I hope your brain is ready for some action!
  • Social Media is Not a Fad
    Any Statistics Jump Out At You?
    96% of Millennials have joined a social network
    Facebook Tops Google for Weekly Traffic
    Facebook 3rd largest country!
    Email passe?
    YouTube 2nd largest search engine
    It’s a Fundamental Shift in the way we communicate
  • What Do You Know About Twitter?
  • Linkedin-A Must for all Professionals
  • YouTube- A Search Engine In Its Own Rank
    2 Billion Views Per Day as of May 2010
  • How Much Do You “Like…”
  • Social Media For News And Info
    News Breaks Faster
    Real Time Coverage From Numerous Perspectives
    Allows For Help and Relief to Move Faster
    Any Examples You Can Share?
  • Benefits of Social Media Marketing…
    What Have You Heard?
  • …Benefits of Social Media Marketing
    Brand Awareness
  • …Benefits of Social Media Marketing
    Improved Customer Service and Retention
  • …Benefits of Social Media Marketing
    Lowering Recruitment Costs or Employee Turnover
    Lowering Customer Service Costs
    Lowering Marketing and Product Design Costs
    Increasing Sales via WOMM, reviews, ratings
    Lowering Advertising and PR costs
    By Lowering Overall Costs
  • …Benefits of Social Media Marketing
    Improved Corporate Culture
  • What Does Zappos Sell?
  • What are the CONS to Social Media?
  • Fear of Exposure
  • Fear of Exposure
    Dealing With Transparency
    Social Media Policies and Guidelines
    Dealing With The Time Factor
    Handling Negative Comments and Publicity
  • Linkedin-Main Features
    Status Updates
    Groups and Discussions
    Questions & Answers
    Career Path Building
    Industry Networking
  • Linkedin Exercises
    Make some connections
    Follow Company Profiles
    Review Company Profiles
    Submit a Question
    Post a Discussion Topic
    Add Applications to Your Profile
  • What’s a Tweet and Do I have to?
    No You Don’t Have To-Let me tell you why
    It’s Not the Same as Facebook
    Micro-blogging conversations in 140 characters or less
    Information Overload?
  • Let’s Learn How To Tweet-Exercise
    Account Setup
    Let’s Use Tweetdeck-www.tweetdeck.com
    Tools to make your experience wonderful
    Making Tweetdeck lists
    Are you listening?
  • Facebook Fan Page Fundamentals
    Difference Between Fan Page and Profile
    Who Should be the Admin?
    What is the Purpose and Goal of your Page?
    Landing Page
    Making the Profile Pic Wow Them
    Decide on Content Strategy
  • Facebook Exercises
    Making a Fan Page-Tips and Tricks
    Vanity URL
    Facebook Lists
    Posting Status Updates Without the Links
  • How to Gain Facebook Fans
  • Yes You Can Use Print!
    Business Cards
    Door Hangers
    Print Ads
  • Use Your Email Signature
  • Using Facebook Ads
    Target Your Audience
    Extremely Cost Effective
    Excellent Analytics
    Easy to Setup
  • Make it fun for your residents to connect!
  • Other Suggestions
    Add a Link To Your Personal Profile
    Use The Share Button
    Use The @ Tag function
    Autograph Other Fan Pages
  • A Big Iffy on the Suggest to Friends Feature
  • I Just Don’t Have Time!!!
  • Make Time!
    Be committed to consistency
    You can over do it!
    Be prepared to measure results to justify time
    Do not expect results overnight
  • Content Generation
    Google Alerts-Where to Start?
    Google Reader
    RSS Feeds and Blog Subscriptions
    Creating Your Own Blog?-Does that sound painful?
  • Return on Engagement-ROE
    You Can’t be Antisocial and Use Social Media
    Creating Conversation—Demonstration Time!
    Getting Others Talking About You
    People Are The Killer App
    No Disconnect Between Platforms
  • I Hope You Enjoyed the Class!Thank you so much.
    Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You!