Colors on Parade Social Media Presentation
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Colors on Parade Social Media Presentation

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Colors on Parade Social Media Presentation Colors on Parade Social Media Presentation Presentation Transcript

  • Welcome to the Social Media Seminar- It’s not just about the cars..it’s about the people who drive them.
  • History of the Telephone
  • Think of the time for this to progress
  • Just the tip of the Iceberg
  • • Any Statistics Jump Out At You? • 96% of Millennials have joined a social network • Facebook Tops Google for Weekly Traffic • Facebook 3rd largest country! • Email passe? • YouTube 2nd largest search engine • It’s a Fundamental Shift in the way we communicate
  • - • 2 Billion Views Per Day as of May 2010
  • • News Breaks Faster • Real Time Coverage From Numerous Perspectives • Allows For Help and Relief to Move Faster • Any Examples You Can Share?
  • This is What Social Media is Not!
  • Conventional Advertising
  • Partnership Marketing • Local Dealerships • Automotive Repair Facilities • Automotive Supply Facilities • Local Events • Sports Bars • Insurance Companies
  • • Lowering Recruitment Costs or Employee Turnover • Lowering Customer Service Costs • Lowering Marketing and Product Design Costs • Increasing Sales via WOMM, reviews, ratings • Lowering Advertising and PR costs
  • • Dealing With Transparency • Social Media Policies and Guidelines • Dealing With The Time Factor • Handling Negative Comments and Publicity
  • Hope That Wasn’t Too Deep!
  • Facebook Fan Page Fundamentals • Difference Between Fan Page and Profile • Who Should be the Admin? • What is the Purpose and Goal of your Page? • Landing Page • Making the Profile Pic Wow Them • Decide on Content Strategy
  • Facebook Exercises • Making a Fan Page-Tips and Tricks • Vanity URL – http://www.facebook.com/username • Facebook Lists • Posting Status Updates Without the Links • Uploading Pictures
  • Creating a Facebook Page-Step 1 Start by typing- http://www.facebook.com/pages Then click--- Create Page
  • Creating a Facebook Page-Step 2 • Choose Local Business • Then Choose –Automotive/Vehicle Service
  • Creating a Facebook Page-Step 3 • Name your page with your brand name • Make sure you include your region in page name • Click Facebook TOS box and Create Page
  • Creating a Facebook Page-Step 4 • Follow the Steps Outlined • Upload Image and Make it your Profile Pic
  • Creating a Facebook Page-Step 5 • Click on Change Picture in top right corner of Profile Pic • Then Click the Little Pencil • Then Click “Edit Thumbnail”
  • Creating a Facebook Page-Step 6 • Drag your image so that it fits in box • This image will represent your brand in status updates
  • Creating a Facebook Page-Step 7 • At this point you will be filling out all the information about your company in this section • Click “Edit Page” and get Started. After that try a couple updates
  • Create a Facebook Page-Step 8 • You will now have the option to capture HTML code to add a badge to your site • By Clicking on “Send Mobile Email” you will be able to send pictures and updates via unique email address. Unique Address
  • Create a Facebook Page-Step 9 • Create a Short Bio for Your Main Page Make it Memorable With a Call To Action
  • Creating a Facebook Page-Step 10 • Suggest your page to your friends to acquire the 25 you need in order to make your Vanity URL
  • Surveys • Bottom of Invoice • Email Marketing • General Conversation • Surveymonkey.com
  • • Newsletters • Business Cards • Letterheads • Vehicle Graphics • Print Ads • Banners
  • Use Your Email Signature
  • Use Photos!
  • • Target Your Audience • Extremely Cost Effective • Excellent Analytics • Easy to Setup
  • http://www.blueskyfactory.com/fbsign/
  • Other Suggestions • Add a Link To Your Personal Profile • Use The Share Button • Use The @ Tag function • Autograph Other Fan Pages • Cross Promote with Other Industry Partners • Thank you emails • Texting services
  • A Big Iffy on the Suggest to Friends Feature
  • I Just Don’t Have Time!!!
  • Make Time! • Be committed to consistency • You can over do it! • Be prepared to measure results to justify time • Do not expect results overnight
  • Content Generation • Google Alerts-Where to Start? • Google Reader • RSS Feeds and Blog Subscriptions • Creating Your Own Blog?-Does that sound painful?
  • Return on Engagement-ROE • You Can’t be Antisocial and Use Social Media • Creating Conversation—Demonstration Time! • Getting Others Talking About You • People Are The Killer App • No Disconnect Between Platforms
  • I Hope You Enjoyed the Class! Thank you so much. Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You! http://www.facebook.com/thetrainingfactor Jonathan@TheTrainingFactor.com Linkedin http://www.linkedin.com/in/jonathansaar8792/
  • Resources • Jay Ehret –The Marketing Spot http://www.themarketingspot.com/blog/ • Mack Collier-- http://mackcollier.com/ • Brains on Fire --http://www.brainsonfire.com/ • Social Media Examiner--http://www.socialmediaexaminer.com/ • Socialnomics YouTube Video--http://www.youtube.com/watch?v=lFZ0z5Fm-Ng • Mashable--- http://mashable.com/ • Mike Whaling 30lines -- http://30lines.com/