Colors on Parade Social Media Presentation
Upcoming SlideShare
Loading in...5

Colors on Parade Social Media Presentation






Total Views
Views on SlideShare
Embed Views



1 Embed 1 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Colors on Parade Social Media Presentation Colors on Parade Social Media Presentation Presentation Transcript

  • Welcome to the Social Media Seminar- It’s not just about the’s about the people who drive them.
  • History of the Telephone
  • Think of the time for this to progress
  • Just the tip of the Iceberg
  • • Any Statistics Jump Out At You? • 96% of Millennials have joined a social network • Facebook Tops Google for Weekly Traffic • Facebook 3rd largest country! • Email passe? • YouTube 2nd largest search engine • It’s a Fundamental Shift in the way we communicate
  • - • 2 Billion Views Per Day as of May 2010
  • • News Breaks Faster • Real Time Coverage From Numerous Perspectives • Allows For Help and Relief to Move Faster • Any Examples You Can Share?
  • This is What Social Media is Not!
  • Conventional Advertising
  • Partnership Marketing • Local Dealerships • Automotive Repair Facilities • Automotive Supply Facilities • Local Events • Sports Bars • Insurance Companies
  • • Lowering Recruitment Costs or Employee Turnover • Lowering Customer Service Costs • Lowering Marketing and Product Design Costs • Increasing Sales via WOMM, reviews, ratings • Lowering Advertising and PR costs
  • • Dealing With Transparency • Social Media Policies and Guidelines • Dealing With The Time Factor • Handling Negative Comments and Publicity
  • Hope That Wasn’t Too Deep!
  • Facebook Fan Page Fundamentals • Difference Between Fan Page and Profile • Who Should be the Admin? • What is the Purpose and Goal of your Page? • Landing Page • Making the Profile Pic Wow Them • Decide on Content Strategy
  • Facebook Exercises • Making a Fan Page-Tips and Tricks • Vanity URL – • Facebook Lists • Posting Status Updates Without the Links • Uploading Pictures
  • Creating a Facebook Page-Step 1 Start by typing- Then click--- Create Page
  • Creating a Facebook Page-Step 2 • Choose Local Business • Then Choose –Automotive/Vehicle Service
  • Creating a Facebook Page-Step 3 • Name your page with your brand name • Make sure you include your region in page name • Click Facebook TOS box and Create Page
  • Creating a Facebook Page-Step 4 • Follow the Steps Outlined • Upload Image and Make it your Profile Pic
  • Creating a Facebook Page-Step 5 • Click on Change Picture in top right corner of Profile Pic • Then Click the Little Pencil • Then Click “Edit Thumbnail”
  • Creating a Facebook Page-Step 6 • Drag your image so that it fits in box • This image will represent your brand in status updates
  • Creating a Facebook Page-Step 7 • At this point you will be filling out all the information about your company in this section • Click “Edit Page” and get Started. After that try a couple updates
  • Create a Facebook Page-Step 8 • You will now have the option to capture HTML code to add a badge to your site • By Clicking on “Send Mobile Email” you will be able to send pictures and updates via unique email address. Unique Address
  • Create a Facebook Page-Step 9 • Create a Short Bio for Your Main Page Make it Memorable With a Call To Action
  • Creating a Facebook Page-Step 10 • Suggest your page to your friends to acquire the 25 you need in order to make your Vanity URL
  • Surveys • Bottom of Invoice • Email Marketing • General Conversation •
  • • Newsletters • Business Cards • Letterheads • Vehicle Graphics • Print Ads • Banners
  • Use Your Email Signature
  • Use Photos!
  • • Target Your Audience • Extremely Cost Effective • Excellent Analytics • Easy to Setup
  • Other Suggestions • Add a Link To Your Personal Profile • Use The Share Button • Use The @ Tag function • Autograph Other Fan Pages • Cross Promote with Other Industry Partners • Thank you emails • Texting services
  • A Big Iffy on the Suggest to Friends Feature
  • I Just Don’t Have Time!!!
  • Make Time! • Be committed to consistency • You can over do it! • Be prepared to measure results to justify time • Do not expect results overnight
  • Content Generation • Google Alerts-Where to Start? • Google Reader • RSS Feeds and Blog Subscriptions • Creating Your Own Blog?-Does that sound painful?
  • Return on Engagement-ROE • You Can’t be Antisocial and Use Social Media • Creating Conversation—Demonstration Time! • Getting Others Talking About You • People Are The Killer App • No Disconnect Between Platforms
  • I Hope You Enjoyed the Class! Thank you so much. Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You! Linkedin
  • Resources • Jay Ehret –The Marketing Spot • Mack Collier-- • Brains on Fire -- • Social Media Examiner-- • Socialnomics YouTube Video-- • Mashable--- • Mike Whaling 30lines --