Colors on Parade Presentation 2-12-2011
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Colors on Parade Presentation 2-12-2011

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This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" ...

This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" part of new media that we use is fundamental to its success.

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  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Social Media YouTube Video
  • “True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.”
  • Need to discuss the years events on how shifting from PPC to organic had an overall effect
  • Use alamo example and JC hart
  • http://www.socialmediaexaminer.com/how-qr-codes-can-grow-your-business/

Colors on Parade Presentation 2-12-2011 Colors on Parade Presentation 2-12-2011 Presentation Transcript

  • Welcome to the Social Media Seminar- It’s not just about the cars. It’s about the people who drive them.
  • The
    Heart
    Of the Matter
  • Optimize Conversion Rates
    Acceptable Margin of Network Growth
    Determine True Reach of Conventional Marketing
    Determine True Reach of Online Marketing
    Goals
  • Web Follow up Forms
    “Like” button on your website
    “Like” button for your products and services
    Follow us on Twitter
    Connect on Company LinkedIn profile
    Make Your Conversions Easier
  • ROI-Return on Investment
    ROE-Return on Engagement
    ROI-numbers, stats, percentages, budgets
    ROE-conversations, network growth, WOMM
    Difference Between ROI and ROE
  • Klout Score
  • Automate the whole process
    Hire Companies to do it for them
    Consult a Social Media “Guru”
    Forget about all other marketing
    Rely solely on stats to drive decisions
    Where Companies with Social Media
    Go Wrong
  • Comprehensive strategy
    Use social media as a value add
    Test and analyze
    Use social media to enhance other marketing and outreach programs
    Use stats as a guide for making decisions
    Where Companies with Social Media
    Succeed
  • Statistics to Bank On
  • Stats
  • Stats via
  • Transition from Conventional to Social,What are the Benefits?
    Two way versus one way conversations
    You become a people business
    Conversations initiate trust
    Lower Costs
    Move from a single transaction to multiple transaction business model
  • Maximize Your Vehicle Real Estate
  • Better Ways of Tracking Print Using QR Codes and Landing Pages
    Text Message Marketing
    How does Conventional Still Fit?
  • http://www.likify.net/
    http://goo.gl/
    http://bit.ly/
    http://myqr.co/
    Can you think of ways this tool can be used for your business?
    QR Code Generators
  • The Art of Conversation
  • What’s In a Handshake?
  • Making Eye Contact in a Digital World
  • You Can’t be an Antisocial Company in a Social World
  • Identify Your Brand Advocates
    Solid Follow up Program
    Volunteer to Write Guest Articles of Posts
    Video Testimonials
    Sponsor Local Events- (car washes, food drives)
    Get People Talking About You
  • Industry Examples
  • It’s not about the hits it’s about the hellos
    It’s not about the traffic it’s about who parked
    It’s not about the mailboxes you got into it’s about the cars you got into
    What Really Matters
  • Outbound for Brand Recognition
    Outbound for Region Testing
    Inbound for Metric driven decisions
    Inbound for Community Building
    Inbound for Solid SEO Strategy
    Outbound vs Inbound
  • List negative words associated with a dent or scratch
    Build on positive experiences
    Highlight People with their Cars
    Connect To Emotions
  • Use Google Wonder Wheel
    Google Trends
    Google Keyword search
    Long Tail vs Short Tail
  • I Hope You Enjoyed the Class!Thank you so much.
    Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You!
    http://www.facebook.com/thetrainingfactor
    Be part of the SociusNerdius club.
    http://www.facebook.com/SociusNerdius