Yimby and growing your audience from zero to lots

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How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing …

How we built our new crowdfunding for social good community Yimby.com using lean startup and agile principles, and how we're growing our audience using growth hacking tactics and constantly testing and learning, even with a small team.

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  • I have worked at Yimby for just over a year (who you might not have heard of)
  • I really work at JustGiving (who you probably will have heard of), and I’ve been there over 8 yearsSince our launch in 2001, we’ve enabled over 21 million people to raise £1.6 billion for over 13,000 charities
  • Yimby is our new community crowdfunding site for social goodWhat's crowdfunding for social good?Focus more on what this means
  • it’s just no-one’s been able to measure it yet!
  • it’s just no-one’s been able to measure it yet!
  • it’s just no-one’s been able to measure it yet!
  • it’s just no-one’s been able to measure it yet!
  • it’s just no-one’s been able to measure it yet!
  • it’s just no-one’s been able to measure it yet!

Transcript

  • 1. www.justgiving.com/yimby/Rowansfancyhat
  • 2. www.justgiving.com/yimby/nomorepage3CTLFC
  • 3. www.justgiving.com/yimby/finefrenzytheatre
  • 4. http://theleanstartup.com/
  • 5. As a [user] I want to be able to [action] so that [benefit]
  • 6. As a potential pledger I want to be able to search for a project by location so that I can find projects near me
  • 7. “Build a map”
  • 8. http://artsagility.wordpress.com
  • 9. ≠ Null Hypothesis Creating interesting, sharebale Yimby style content won’t engage our audience on social Measurement Look at the likes/clicks/retweets/shares of each type of content to see which performs best/worst Methodology We have defined 7 different types of content which we’ll share on each social network on different days Learnings & questions