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What is social media, who's using it and what it can do for you

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This was given at the IoF West Midlands "Next Generation Fundraising" conference on the 27th April 2010.

This was given at the IoF West Midlands "Next Generation Fundraising" conference on the 27th April 2010.

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  • 1. IoF West Midlands: Next Generation Fundraising What is Social Media, who’s using it and what can it do for your charity? Jonathan Waddingham Digital Strategist JustGiving
  • 2. About JustGiving... 10m+ have helped over 8000 charities over £550m raised
  • 3. About me... • Digital Strategist at JustGiving • Work with charities to make best use of the web • Research online (giving) trends to provide insight • Manage JustGiving’s social media strategies www.slideshare.net/jwaddingham
  • 4. What we’ll cover What is social media Who’s using it What it can do for you
  • 5. What is social media?
  • 6. What is social media? http://www.flickr.com/photos/briansolis/2735401175
  • 7. Don’t worry, it’s not as complicated as it looks http://www.flickr.com/photos/sutto007/2718159886
  • 8. What isn’t social media
  • 9. www.flickr.com/photos/michael-wincott/3632284971/
  • 10. Social Media is not hard to crack http://www.flickr.com/photos/awv/528208705/
  • 11. http://www.flickr.com/photos/awv/528208705/
  • 12. People at its heart
  • 13. Conversations http://www.flickr.com/photos/11739182@N03/1263985679/
  • 14. It’s global
  • 15. http://www.flickr.com/photos/dgjones/515023229
  • 16. People http://www.flickr.com/photos/joepemberton/3305233165/
  • 17. We live in a networked society http://www.flickr.com/photos/crystaleagle/2386230724/
  • 18. http://www.flickr.com/photos/luc/1824234195
  • 19. We’re all linked http://www.flickr.com/photos/awv/528150118
  • 20. Linked in different networks
  • 21. Linked across networks
  • 22. Something to bear in mind
  • 23. Don’t Go There http://flickr.com/photos/daflow/538975768
  • 24. Who is using Social Media? http://www.flickr.com/photos/oberazzi/318947873/
  • 25. Top 10 sites in the UK http://www.alexa.com/topsites/countries/GB
  • 26. Universal McCann UK research http://www.universalmccann.com/wave/
  • 27. Twitter is still growing 105 million users
  • 28. UK social networking stats http://weblogs.hitwise.com/robin-goad/2010/04/the_decline_of_bebo.html
  • 29. Facebook is still the biggest (and still growing) >400 million users >50% users log in every day Average user spends 55 mins per day on Facebook http://www.facebook.com/press/info.php?statistics
  • 30. Facebook is a worldwide phenomenon http://www.checkfacebook.com
  • 31. The average Facebook user http://mashable.com
  • 32. Facebook Connect http://icanhaz.com/fbconnect
  • 33. Facebook Connect and JustGiving http://icanhaz.com/connectJG
  • 34. Where people come from on Facebook to JustGiving Percentage of Facebook visits to JustGiving from Facebook home page 60% Percentage of Facebook visits to 2% JustGiving from Facebook inbox
  • 35. Facebook Connect & Amnesty www.protectthehuman.com
  • 36. How old are social network users?
  • 37. How old are social network users?
  • 38. How old are social network users? 37 (Source: pingdom.com)
  • 39. Social Networks on Mobile http://www.liberatemedia.com/blog/the-best-of-social-media-infographics
  • 40. Donor demographics on JustGiving
  • 41. Fundraiser demographics on JustGiving
  • 42. JustGiving user demographics
  • 43. So, we’re after the 25-34 year olds then... http://www.checkfacebook.com/
  • 44. Not really social media, but still important - email 1.4 billion email accounts 247 billion emails a day 200 billion were spam (according to royal.pingdom.com, Jan 2010)
  • 45. Email and social media http://icanhaz.com/emailstats http://bit.ly/digidonors
  • 46. What can social media do for you http://www.flickr.com/photos/elvispayne/1879097863
  • 47. Show what you do www.charitywater.org/mailings/twestivalday1.htm
  • 48. Say thank you http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
  • 49. Connect with your service users http://icanhaz.com/dyspraxiaFB
  • 50. Celebrate your supporters http://www.flickr.com/photos/25689017@N03/sets/72157623601422333/
  • 51. Give feedback to your supporters http://www.solar-aid.org/yourdonations/
  • 52. Feedback on feedback “What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”
  • 53. Tell your story http://www.childsifoundation.org/blog
  • 54. What we covered What is social media Who’s using it What it can do for you
  • 55. What’s your story? http://flickr.com/photos/umjanedoan/496707576
  • 56. Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog http://uk.linkedin.com/in/jonathanwaddingham