What is social media, who's using it and what it can do for you

IoF West Midlands: Next Generation Fundraising What is Social Media, who’s using it and what can it do for your charity? Jonathan Waddingham Digital Strategist JustGiving

About JustGiving... 10m+ have helped over 8000 charities over £550m raised

About me... • Digital Strategist at JustGiving • Work with charities to make best use of the web • Research online (giving) trends to provide insight • Manage JustGiving’s social media strategies www.slideshare.net/jwaddingham

What we’ll cover What is social media Who’s using it What it can do for you

What is social media?

What is social media? http://www.flickr.com/photos/briansolis/2735401175

Don’t worry, it’s not as complicated as it looks http://www.flickr.com/photos/sutto007/2718159886

What isn’t social media

www.flickr.com/photos/michael-wincott/3632284971/

Social Media is not hard to crack http://www.flickr.com/photos/awv/528208705/

http://www.flickr.com/photos/awv/528208705/

People at its heart

Conversations http://www.flickr.com/photos/11739182@N03/1263985679/

It’s global

http://www.flickr.com/photos/dgjones/515023229

People http://www.flickr.com/photos/joepemberton/3305233165/

We live in a networked society http://www.flickr.com/photos/crystaleagle/2386230724/

http://www.flickr.com/photos/luc/1824234195

We’re all linked http://www.flickr.com/photos/awv/528150118

Linked in different networks

Linked across networks

Something to bear in mind

Don’t Go There http://flickr.com/photos/daflow/538975768

Who is using Social Media? http://www.flickr.com/photos/oberazzi/318947873/

Top 10 sites in the UK http://www.alexa.com/topsites/countries/GB

Universal McCann UK research http://www.universalmccann.com/wave/

Twitter is still growing 105 million users

UK social networking stats http://weblogs.hitwise.com/robin-goad/2010/04/the_decline_of_bebo.html

Facebook is still the biggest (and still growing) >400 million users >50% users log in every day Average user spends 55 mins per day on Facebook http://www.facebook.com/press/info.php?statistics

Facebook is a worldwide phenomenon http://www.checkfacebook.com

The average Facebook user http://mashable.com

Facebook Connect http://icanhaz.com/fbconnect

Facebook Connect and JustGiving http://icanhaz.com/connectJG

Where people come from on Facebook to JustGiving Percentage of Facebook visits to JustGiving from Facebook home page 60% Percentage of Facebook visits to 2% JustGiving from Facebook inbox

Facebook Connect & Amnesty www.protectthehuman.com

How old are social network users?

How old are social network users? 37 (Source: pingdom.com)

Social Networks on Mobile http://www.liberatemedia.com/blog/the-best-of-social-media-infographics

Donor demographics on JustGiving

Fundraiser demographics on JustGiving

JustGiving user demographics

So, we’re after the 25-34 year olds then... http://www.checkfacebook.com/

Not really social media, but still important - email 1.4 billion email accounts 247 billion emails a day 200 billion were spam (according to royal.pingdom.com, Jan 2010)

Email and social media http://icanhaz.com/emailstats http://bit.ly/digidonors

What can social media do for you http://www.flickr.com/photos/elvispayne/1879097863

Show what you do www.charitywater.org/mailings/twestivalday1.htm

Say thank you http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou

Connect with your service users http://icanhaz.com/dyspraxiaFB

Celebrate your supporters http://www.flickr.com/photos/25689017@N03/sets/72157623601422333/

Give feedback to your supporters http://www.solar-aid.org/yourdonations/

Feedback on feedback “What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”

Tell your story http://www.childsifoundation.org/blog

What we covered What is social media Who’s using it What it can do for you

What’s your story? http://flickr.com/photos/umjanedoan/496707576

Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog http://uk.linkedin.com/in/jonathanwaddingham

What is social media, who's using it and what it can do for you

by Jonathan Waddingham on Apr 26, 2010

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What is social media, who’s using it and what it can do for you — Presentation Transcript

http://blog.justgiving.com	42
http://www.slideshare.net	12
http://causegeek.com	1