Using blogging to build supporter engagement
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Using blogging to build supporter engagement



Given at the Charity Comms seminar on Thursday 23rd July 2009

Given at the Charity Comms seminar on Thursday 23rd July 2009



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  • 66% of internet users have read blogs
  • Basically easy – you can get one up and running in minutes – for free
  • It’s free and easy – you don’t need your web guy to edit it

Using blogging to build supporter engagement Using blogging to build supporter engagement Presentation Transcript

  • CharityComms seminar
    23rd July 2009
    Using blogging to build supporter engagement
    Jonathan Waddingham
  • 66%
    UK Internet users
    17.8 million
    In UK
    How many read them?
  • Blogs – how to get started
  • Blogs - strategy
    Plan the topics you will cover – your categories
    You need commitment – once you start, you can’t stop!
    Set yourself an ambitious target for frequency of posting & get into a routine
    Write about things you’re passionate about
    Don’t forget to read other people’s blogs too
  • Examples - anetwork of blogs
  • Examples - anetwork of blogs
  • You don’t have to be big
  • It’s about telling a story
  • Comments allow people to get involved
  • Comments also allow people to have their say
  • Dealing with comments
    What is your comment policy? What will you allow?
    Arguing with commenters can make things worse
    Try and find ‘evangelists’ to support you
    Try and email everyone who comments
    Get people to focus on reading, approving & replying to comments
  • Comment
    PR - ask to be on someone else’s blog
    Search on Google blog search or Technoratifor a relevant topic
  • Bloggers/online PR– how *not* to pitch them
    Don't have your office intern haphazardly send out a canned pitches, get to know the bloggers first
    Don't have your first point of interaction be a request to blog about your program
    Don't overwhelm the blogger with requests and information
    Do mention a post the blogger has previously written
    Do comment on posts before making the ask – plan ahead
    Email the right person, spell their name correctly
  • When online PR goes bad
    “Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets,” a public relations person wrote to ShapingYouth.
  • Learn from others’ success - PR WIN Blog
  • One last (great) example
  • The ultimate engagement
  • Contact me
    Jonathan Waddingham