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CharityComms seminar<br />23rd July 2009<br />Using blogging to build supporter engagement<br />Jonathan Waddingham<br />j...
66%<br />UK Internet users<br />Blogs<br />17.8 million<br />In UK<br />How many read them?<br />http://icanhaz.com/univer...
Blogs – how to get started <br />http://icanhaz.com/blogplatform<br />
Blogs - strategy<br />Plan the topics you will cover – your categories<br />You need commitment – once you start, you can’...
Examples - anetwork of blogs<br />http://blogs.oxfam.org<br />
Examples - anetwork of blogs<br />www.msf.org.uk/blogs.aspx<br />
You don’t have to be big<br />http://www.youthnet.org/blog<br />
It’s about telling a story<br />http://blog.childsifoundation.org<br />
Comments allow people to get involved<br />
Comments also allow people to have their say<br />
Dealing with comments<br />What is your comment policy? What will you allow?<br />Arguing with commenters can make things ...
Comment<br />PR - ask to be on someone else’s blog<br />Search on Google blog search or Technoratifor a relevant topic<br ...
Bloggers/online PR– how *not* to pitch them<br />Don&apos;t have your office intern haphazardly send out a canned pitches,...
When online PR goes bad<br />“Unfortunately we are unable to respond to your inquiry because Target does not participate w...
Learn from others’ success - PR WIN Blog<br />http://prwin.tumblr.com/<br />
One last (great) example<br />http://blogs.amnesty.org.uk<br />
The ultimate engagement<br />
Contact me<br />Jonathan Waddingham<br />jonathan@justgiving.com<br />twitter.com/jon_bedford<br />charities.justgiving.co...
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Using blogging to build supporter engagement

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Given at the Charity Comms seminar on Thursday 23rd July 2009

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  • 66% of internet users have read blogs
  • Basically easy – you can get one up and running in minutes – for free
  • It’s free and easy – you don’t need your web guy to edit it
  • Transcript of "Using blogging to build supporter engagement"

    1. 1. CharityComms seminar<br />23rd July 2009<br />Using blogging to build supporter engagement<br />Jonathan Waddingham<br />jonathan@justgiving.com<br />twitter.com/jon_bedford<br />
    2. 2. 66%<br />UK Internet users<br />Blogs<br />17.8 million<br />In UK<br />How many read them?<br />http://icanhaz.com/universal<br />
    3. 3. Blogs – how to get started <br />http://icanhaz.com/blogplatform<br />
    4. 4. Blogs - strategy<br />Plan the topics you will cover – your categories<br />You need commitment – once you start, you can’t stop!<br />Set yourself an ambitious target for frequency of posting & get into a routine<br />Write about things you’re passionate about<br />Don’t forget to read other people’s blogs too<br />
    5. 5. Examples - anetwork of blogs<br />http://blogs.oxfam.org<br />
    6. 6. Examples - anetwork of blogs<br />www.msf.org.uk/blogs.aspx<br />
    7. 7. You don’t have to be big<br />http://www.youthnet.org/blog<br />
    8. 8. It’s about telling a story<br />http://blog.childsifoundation.org<br />
    9. 9. Comments allow people to get involved<br />
    10. 10. Comments also allow people to have their say<br />
    11. 11. Dealing with comments<br />What is your comment policy? What will you allow?<br />Arguing with commenters can make things worse<br />Try and find ‘evangelists’ to support you<br />Try and email everyone who comments<br />Get people to focus on reading, approving & replying to comments<br />
    12. 12. Comment<br />PR - ask to be on someone else’s blog<br />Search on Google blog search or Technoratifor a relevant topic<br />http://blogsearch.google.com<br />http://technorati.com<br />Read<br />
    13. 13. Bloggers/online PR– how *not* to pitch them<br />Don&apos;t have your office intern haphazardly send out a canned pitches, get to know the bloggers first<br />Don&apos;t have your first point of interaction be a request to blog about your program<br />Don&apos;t overwhelm the blogger with requests and information<br />Do mention a post the blogger has previously written<br />Do comment on posts before making the ask – plan ahead<br />Email the right person, spell their name correctly<br />http://icanhaz.com/bethk<br />
    14. 14. When online PR goes bad<br />“Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets,” a public relations person wrote to ShapingYouth. <br />http://icanhaz.com/targetPR<br />
    15. 15. Learn from others’ success - PR WIN Blog<br />http://prwin.tumblr.com/<br />
    16. 16. One last (great) example<br />http://blogs.amnesty.org.uk<br />
    17. 17. The ultimate engagement<br />
    18. 18. Contact me<br />Jonathan Waddingham<br />jonathan@justgiving.com<br />twitter.com/jon_bedford<br />charities.justgiving.com<br />http://icanhaz.com/PFJW<br />
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