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Stories in a digital world
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Stories in a digital world

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Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.

Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.

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  • 1. Stories in a digitalworldJonathan Waddingham@jon_bedfordProduct Manager @JustGivingJune 7th 2011
  • 2. Charities have great stories. Fact.As we all know...Content is King (not Charles) www.flickr.com/photos/victoriajohnsonphotography/4622063623
  • 3. The 1 C: ContentDoesn’t really matter what form content takesText, videos, photos, Tweets, Facebook posts, online/offline – it’sall contentUser generated content is a buzz term, but it’s still importantGetting great content from supporters is not easy
  • 4. Friends’ stories have more impact http://bit.ly/jwerf9
  • 5. Supporters will tell your story (if youask)
  • 6. The ‘nudge’
  • 7. Prompt sharing of their own stories
  • 8. Impact is low, at the momentBut, this is a first step towards getting supporters’ to tell theirstories about why they support a charityThis is great content that could be used in many waysWe’re learning how to ask for storytelling and sharing
  • 9. Sonny’s law – after every action, shareMade a donation?Signed a petition?Registered for an event?Signed up for newsletter?Been a beneficiary? Tell your friends And say WHY
  • 10. The best story going round at themoment – my story
  • 11. Intel’s Museum of MeIt’s your story. As told through what you’ve done on FacebookGo to www.intel.com/museumofme
  • 12. The best charity story I’ve seen
  • 13. http://twitter.com/childsi/status/20740112937
  • 14. There was a video http://youtu.be/wzxwUIE7wDQ
  • 15. There was an email
  • 16. There was a fundraising page justgiving.com/Save-Joeys-Life
  • 17. Then I heard this on Facebook
  • 18. Then the thanks started rolling in...
  • 19. Watch this and be inspired http://just.ly/childsi
  • 20. Thank you Jonathan Waddingham jonathan@justgiving.com @jon_bedford slideshare.net/jwaddingham Product Manager @JustGiving