St Anns Hospice Workshop

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This is a presentation given at St Ann's Hospice about how they can use Justgiving better and engage supporters online

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  • St Anns Hospice Workshop

    1. 1. <ul><li>Justgiving workshop </li></ul><ul><li>St Ann’s Hospice </li></ul><ul><li>Jonathan Waddingham </li></ul><ul><li>22 July 2008 </li></ul>
    2. 2. Agenda Top Justgiving tips 7 ways to engage supporters online
    3. 3. Top Justgiving tips 1. Ensure all supporters create fundraising pages We work on the principle that it is an expectation that anyone taking part in an event will set up a Justgiving page http://justgiving.typepad.com/charities/2008/01/how-a-small-cha.html Helen Yates, Director of MSRC
    4. 4. Top Justgiving tips 2. Plan your supporter care http://justgiving.typepad.com/charities/2007/10/outstanding-sup.html Subscribe to page creation and expiry alerts Thank people for creating a page, and when the page expires Email donors who want to keep in touch
    5. 5. Top Justgiving tips 3. Give advice on using Justgiving http://justgiving.typepad.com/charities/files/making_the_best_of_justgiving.pdf We hope our one-pager gives our supporters enough handy hints to ensure their Justgiving page works well for them. We've raised almost 50% more through Justgiving this year so far, so maybe the one-pager is working! Geoff Watson, Fundraising Events Manager - Help the Hospices
    6. 6. Top Justgiving tips 4. Encourage people to be imaginative & Creative More than just Events!
    7. 7. eat lots of cream eggs Fundraising idea:
    8. 8. Dougie ate 16 cream eggs and raised… £864.00 for Love Hope Strength www.justgiving.com/dougiematthews
    9. 9. pole dancing Fundraising idea:
    10. 10. Christine and co did a record breaking pole dance and raised… £2,046.00 for WACIA www.justgiving.com/theworldshighestpoledance
    11. 11. shave your beard Fundraising idea:
    12. 12. John shaved his 39 yr old beard and raised… £5,739.09 for Alzheimers Society www.justgiving.com/levytakesitoff
    13. 13. get married Fundraising idea:
    14. 14. Jane and Ronnie got married and raised… £1,080.00 for Save the Children www.justgiving.com/janecallaghan
    15. 15. 7 ways to engage supporters online <ul><li>Engagement is more than just a ‘donate now’ button </li></ul><ul><li>It’s about building relationships with supporters </li></ul><ul><li>Reaching out to people in their online world </li></ul><ul><li>Go to where your supporters are, don’t expect them to come to you </li></ul><ul><li>Hard to measure, may not reap immediate returns </li></ul><ul><li>The investment is time more than money </li></ul><ul><li>If you do it, do it well – be authentic </li></ul>
    16. 16. 1. YouTube – Dangerous Ground? www.dangerousground.org http://justgiving.typepad.com/charities/2007/12/dangerous-groun.html
    17. 17. 1. YouTube – Dangerous Ground? over 85,000 people have viewed one of the dangerous ground videos and thousands have visited the website. www.justgiving.com/dangerousground “ ”
    18. 18. 1. Videos – show what you do www.acorns.org.uk
    19. 19. 2. Flickr http://flickr.com/photos/justgiving/2592780349
    20. 20. 2. Flickr
    21. 21. 2. Flickr Photo from http://www.flickr.com/photos/27717319@N06/2581829969/ Fundraising page: http:// www.justgiving.com/simondeacon
    22. 22. 2. Flickr Photo from http://flickr.com/photos/fstorr/2202454676/ Fundraising page at http:// www.justgiving.com/francisstorr
    23. 23. 2. Flickr www.flickr.com/photos/sightsavers
    24. 24. 2. Flickr www.flickr.com/people/breastcancercare
    25. 25. 1. & 2. Flickr & YouTube on Justgiving www.justgiving.com/laurahknight
    26. 26. 3. Facebook
    27. 27. 3. Facebook – biggest referrer to JG http:// apps.facebook.com/justgiving 20% of people who come to Justgiving, come from Facebook
    28. 28. 3. Facebook – or other social networks www2.saga.co.uk
    29. 29. 3. (other social networks)... Silver surfers! http://justgiving.typepad.com/charities/2007/11/raise-an-additi.html This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship. Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online. The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy. 
    30. 30. 4. Your *own* social network http:// www.doggysnaps.com
    31. 31. 4. Your *own* social network (forums work too) http:// www.alzheimers.org.uk/talkingpoint Serve a purpose; be useful
    32. 32. 5. Widgets (mini versions of fundraising pages)
    33. 33. 5. Widgets
    34. 34. 5. Widgets http://www.cardiomyopathy.org/CMA-supporters-fundraising-pages.html
    35. 35. 5. Widgets http:// www.qhotels.co.uk/hikinghoteliers
    36. 36. 5. Widgets http://justgiving.typepad.com/charities/2008/06/ipledge-for-buw.html
    37. 37. 5. Widgets www.bullying.co.uk
    38. 38. 6. Blogs – charity worker http:// www.msf.ca /blog
    39. 39. 6. Blogs – charity fundraiser & awareness raiser http:// pinkandsmiley.blogspot.com
    40. 40. 6. Blogs – charity CEO http:// ceoatlarge.blogspot.com
    41. 41. 7. In Memoriam http:// www.hokh.org/in_memoriam
    42. 42. 7. In Memoriam http:// www.zoesplacemidlands.org.uk/donations.html
    43. 43. 7. In Memoriam www.justgiving.com/stannshospice/remember
    44. 44. 7. In Memoriam 5. Widgets 4. Your own network or forum 3. Facebook 2. Flickr 1. YouTube 6. Blogs 7 ways to engage supporters online
    45. 45. Quick free wins! <ul><li>Google Alerts </li></ul><ul><li>Google Analytics </li></ul><ul><li>Blog search (technorati) </li></ul>

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