Agenda Top Justgiving tips 7 ways to engage supporters online
Top Justgiving tips 1. Ensure all supporters create fundraising pages We work on the principle that it is an expectation that anyone taking part in an event will set up a Justgiving page http://justgiving.typepad.com/charities/2008/01/how-a-small-cha.html Helen Yates, Director of MSRC
Top Justgiving tips 2. Plan your supporter care http://justgiving.typepad.com/charities/2007/10/outstanding-sup.html Subscribe to page creation and expiry alerts Thank people for creating a page, and when the page expires Email donors who want to keep in touch
Top Justgiving tips 3. Give advice on using Justgiving http://justgiving.typepad.com/charities/files/making_the_best_of_justgiving.pdf We hope our one-pager gives our supporters enough handy hints to ensure their Justgiving page works well for them. We've raised almost 50% more through Justgiving this year so far, so maybe the one-pager is working! Geoff Watson, Fundraising Events Manager - Help the Hospices
Top Justgiving tips 4. Encourage people to be imaginative & Creative More than just Events!
Jane and Ronnie got married and raised… £1,080.00 for Save the Children www.justgiving.com/janecallaghan
7 ways to engage supporters online <ul><li>Engagement is more than just a ‘donate now’ button </li></ul><ul><li>It’s about building relationships with supporters </li></ul><ul><li>Reaching out to people in their online world </li></ul><ul><li>Go to where your supporters are, don’t expect them to come to you </li></ul><ul><li>Hard to measure, may not reap immediate returns </li></ul><ul><li>The investment is time more than money </li></ul><ul><li>If you do it, do it well – be authentic </li></ul>
3. Facebook – biggest referrer to JG http:// apps.facebook.com/justgiving 20% of people who come to Justgiving, come from Facebook
3. Facebook – or other social networks www2.saga.co.uk
3. (other social networks)... Silver surfers! http://justgiving.typepad.com/charities/2007/11/raise-an-additi.html This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship. Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online. The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy.
4. Your *own* social network http:// www.doggysnaps.com
4. Your *own* social network (forums work too) http:// www.alzheimers.org.uk/talkingpoint Serve a purpose; be useful
5. Widgets (mini versions of fundraising pages)