St Anns Hospice Workshop

Justgiving workshop

St Ann’s Hospice

Jonathan Waddingham

22 July 2008

Agenda Top Justgiving tips 7 ways to engage supporters online

Top Justgiving tips 1. Ensure all supporters create fundraising pages We work on the principle that it is an expectation that anyone taking part in an event will set up a Justgiving page http://justgiving.typepad.com/charities/2008/01/how-a-small-cha.html Helen Yates, Director of MSRC

Top Justgiving tips 2. Plan your supporter care http://justgiving.typepad.com/charities/2007/10/outstanding-sup.html Subscribe to page creation and expiry alerts Thank people for creating a page, and when the page expires Email donors who want to keep in touch

Top Justgiving tips 3. Give advice on using Justgiving http://justgiving.typepad.com/charities/files/making_the_best_of_justgiving.pdf We hope our one-pager gives our supporters enough handy hints to ensure their Justgiving page works well for them. We've raised almost 50% more through Justgiving this year so far, so maybe the one-pager is working! Geoff Watson, Fundraising Events Manager - Help the Hospices

Top Justgiving tips 4. Encourage people to be imaginative & Creative More than just Events!

eat lots of cream eggs Fundraising idea:

Dougie ate 16 cream eggs and raised… £864.00 for Love Hope Strength www.justgiving.com/dougiematthews

pole dancing Fundraising idea:

Christine and co did a record breaking pole dance and raised… £2,046.00 for WACIA www.justgiving.com/theworldshighestpoledance

shave your beard Fundraising idea:

John shaved his 39 yr old beard and raised… £5,739.09 for Alzheimers Society www.justgiving.com/levytakesitoff

get married Fundraising idea:

Jane and Ronnie got married and raised… £1,080.00 for Save the Children www.justgiving.com/janecallaghan

7 ways to engage supporters online

Engagement is more than just a ‘donate now’ button

It’s about building relationships with supporters

Reaching out to people in their online world

Go to where your supporters are, don’t expect them to come to you

Hard to measure, may not reap immediate returns

The investment is time more than money

If you do it, do it well – be authentic

1. YouTube – Dangerous Ground? www.dangerousground.org http://justgiving.typepad.com/charities/2007/12/dangerous-groun.html

1. YouTube – Dangerous Ground? over 85,000 people have viewed one of the dangerous ground videos and thousands have visited the website. www.justgiving.com/dangerousground “ ”

1. Videos – show what you do www.acorns.org.uk

2. Flickr http://flickr.com/photos/justgiving/2592780349

2. Flickr

2. Flickr Photo from http://www.flickr.com/photos/27717319@N06/2581829969/ Fundraising page: http:// www.justgiving.com/simondeacon

2. Flickr Photo from http://flickr.com/photos/fstorr/2202454676/ Fundraising page at http:// www.justgiving.com/francisstorr

2. Flickr www.flickr.com/photos/sightsavers

2. Flickr www.flickr.com/people/breastcancercare

1. & 2. Flickr & YouTube on Justgiving www.justgiving.com/laurahknight

3. Facebook

3. Facebook – biggest referrer to JG http:// apps.facebook.com/justgiving 20% of people who come to Justgiving, come from Facebook

3. Facebook – or other social networks www2.saga.co.uk

3. (other social networks)... Silver surfers! http://justgiving.typepad.com/charities/2007/11/raise-an-additi.html This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship. Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online. The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy.

4. Your *own* social network http:// www.doggysnaps.com

4. Your *own* social network (forums work too) http:// www.alzheimers.org.uk/talkingpoint Serve a purpose; be useful

5. Widgets (mini versions of fundraising pages)

5. Widgets

5. Widgets http://www.cardiomyopathy.org/CMA-supporters-fundraising-pages.html

5. Widgets http:// www.qhotels.co.uk/hikinghoteliers

5. Widgets http://justgiving.typepad.com/charities/2008/06/ipledge-for-buw.html

5. Widgets www.bullying.co.uk

6. Blogs – charity worker http:// www.msf.ca /blog

6. Blogs – charity fundraiser & awareness raiser http:// pinkandsmiley.blogspot.com

6. Blogs – charity CEO http:// ceoatlarge.blogspot.com

7. In Memoriam http:// www.hokh.org/in_memoriam