Your SlideShare is downloading. ×
0
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Social Media: join in or miss out
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media: join in or miss out

2,599

Published on

Theses are the slides from a presentation made by Justgiving's head of client services, Tom Mansel, at the Institute of Fundraising's National Convention on July 9th 2008

Theses are the slides from a presentation made by Justgiving's head of client services, Tom Mansel, at the Institute of Fundraising's National Convention on July 9th 2008

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,599
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. <ul><li>Social Media: Join in or Miss Out </li></ul><ul><li>Tom Mansel </li></ul><ul><li>9 th July 2008 </li></ul>
  • 2. The rise & rise of social media <ul><li>It revolves around web-based tools… </li></ul><ul><li>blogs, podcasts, message boards, forums, social networking, image & video sharing, wikis, RSS, widgets, Google Maps, SecondLife, Digg, del.icio.us etc </li></ul><ul><li>But it’s not about the tools </li></ul><ul><li>It’s about an approach, a philosophy </li></ul><ul><li>Above all, it’s about people </li></ul>
  • 3. Why get involved? <ul><li>New routes to reach new people </li></ul><ul><li>Charities can </li></ul><ul><ul><li>find & engage people in new ways </li></ul></ul><ul><ul><li>Raise awareness </li></ul></ul><ul><ul><li>grow powerful communities & relationships </li></ul></ul><ul><ul><li>build trust </li></ul></ul><ul><ul><li>Learn </li></ul></ul><ul><ul><li>-and yes, fundraise </li></ul></ul><ul><li>Your brand can be democratically owned </li></ul><ul><li>Very low cost </li></ul>
  • 4. http://www.oxfam.org.uk/oxjam
  • 5. http://www.oxfam.org.uk/oxjam
  • 6. http://www.oxfam.org.uk/oxjam
  • 7. What’s the catch? <ul><li>Fools rush in… </li></ul><ul><li>Some loss of control </li></ul><ul><li>A serious rethink </li></ul><ul><li>Not a cure-all </li></ul><ul><li>Cultural dissonance with your organisation </li></ul>
  • 8. Some guiding principles <ul><li>Intention is everything </li></ul><ul><li>Don’t assume you’re invited </li></ul><ul><li>Don’t put the tools before the conversation </li></ul><ul><li>Lose traditional ‘audience ‘ mindset </li></ul><ul><li>2 ears & one mouth </li></ul><ul><li>It needs effort – and perseverance </li></ul><ul><li>Add value </li></ul><ul><li>Experiment </li></ul><ul><li>Don’t try to be everywhere at once </li></ul><ul><li>Respect indigenous cultures </li></ul>
  • 9. Some things to avoid <ul><li>banning it </li></ul><ul><li>trying to be everywhere at once </li></ul><ul><li>shoehorning your supporters into legacy ‘silos’ </li></ul><ul><li>obsessing about your web site </li></ul><ul><li>getting bogged down in procedure </li></ul><ul><li>being a control freak </li></ul><ul><li>expecting people to beat a path to your door </li></ul><ul><li>being too scared to move </li></ul>
  • 10. The fundraising video http://www.youtube.com/user/charlieissocoollike
  • 11. The fundraising page http://www.justgiving.com/youtube
  • 12. Facebook now accounts for circa 20% of Justgiving’s traffic
  • 13. Unleash user creativity
  • 14. Blogging – charity workers http://www.msf.ca/blogs
  • 15. Blogging – charity fundraiser & awareness raiser http://pinkandsmiley.blogspot.com
  • 16. Blogging – charity CEO http://ceoatlarge.blogspot.com
  • 17. A picture tells a thousand words – flickr.com http://www.flickr.com/photos/donkey_oatie/2151790250/
  • 18. A picture tells a thousand words A picture tells a thousand words – flickr.com http://www.flickr.com/photos/bhforguk/sets/72157604547515774/
  • 19. Where are your users? http://www.whoonearthcares.com/
  • 20. Integration http://www.justgiving.com/laurahknight
  • 21. Portability - widgets
  • 22. Portability - widgets http://www.qhotels.co.uk/hikinghoteliers
  • 23. Owning the conversation http://www.mssociety.org.uk/applications/discussion/view.rm?post_id=144
  • 24. Making yourself available (portability) http://www.anthonynolan.org.uk/about/updates/rss.htm
  • 25. Mixed media portability http://www.thesite.org/aboutus/rss/pickandmixrss
  • 26. Take Action <ul><li>Assign resource </li></ul><ul><li>Get out there </li></ul><ul><li>Observe, discover, listen, learn </li></ul><ul><li>Take part </li></ul><ul><li>Review & measure </li></ul>
  • 27. <ul><li>&quot;You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.&quot; </li></ul><ul><li>Dale Carnegie </li></ul><ul><li>“ It’s about paying attention, not getting attention.” </li></ul><ul><li>Doc Searls </li></ul>

×