Social Media: Join in or Miss Out Tom Mansel 9 th July 2008

Social Media: Join in or Miss Out

Tom Mansel

9 th July 2008

The rise & rise of social media It revolves around web-based tools… blogs, podcasts, message boards, forums, social networking, image & video sharing, wikis, RSS, widgets, Google Maps, SecondLife, Digg, del.icio.us etc But it’s not about the tools It’s about an approach, a philosophy Above all, it’s about people

It revolves around web-based tools…

blogs, podcasts, message boards, forums, social networking, image & video sharing, wikis, RSS, widgets, Google Maps, SecondLife, Digg, del.icio.us etc

But it’s not about the tools

It’s about an approach, a philosophy

Above all, it’s about people

Why get involved? New routes to reach new people Charities can find & engage people in new ways Raise awareness grow powerful communities & relationships build trust Learn -and yes, fundraise Your brand can be democratically owned Very low cost

New routes to reach new people

Charities can

find & engage people in new ways

Raise awareness

grow powerful communities & relationships

build trust

Learn

-and yes, fundraise

Your brand can be democratically owned

Very low cost

http://www.oxfam.org.uk/oxjam

http://www.oxfam.org.uk/oxjam

http://www.oxfam.org.uk/oxjam

What’s the catch? Fools rush in… Some loss of control A serious rethink Not a cure-all Cultural dissonance with your organisation

Fools rush in…

Some loss of control

A serious rethink

Not a cure-all

Cultural dissonance with your organisation

Some guiding principles Intention is everything Don’t assume you’re invited Don’t put the tools before the conversation Lose traditional ‘audience ‘ mindset 2 ears & one mouth It needs effort – and perseverance Add value Experiment Don’t try to be everywhere at once Respect indigenous cultures

Intention is everything

Don’t assume you’re invited

Don’t put the tools before the conversation

Lose traditional ‘audience ‘ mindset

2 ears & one mouth

It needs effort – and perseverance

Add value

Experiment

Don’t try to be everywhere at once

Respect indigenous cultures

Some things to avoid banning it trying to be everywhere at once shoehorning your supporters into legacy ‘silos’ obsessing about your web site getting bogged down in procedure being a control freak expecting people to beat a path to your door being too scared to move

banning it

trying to be everywhere at once

shoehorning your supporters into legacy ‘silos’

obsessing about your web site

getting bogged down in procedure

being a control freak

expecting people to beat a path to your door

being too scared to move

The fundraising video http://www.youtube.com/user/charlieissocoollike

The fundraising page http://www.justgiving.com/youtube

Facebook now accounts for circa 20% of Justgiving’s traffic

Unleash user creativity

Blogging – charity workers http://www.msf.ca/blogs

Blogging – charity fundraiser & awareness raiser http://pinkandsmiley.blogspot.com

Blogging – charity CEO http://ceoatlarge.blogspot.com

A picture tells a thousand words – flickr.com http://www.flickr.com/photos/donkey_oatie/2151790250/

A picture tells a thousand words A picture tells a thousand words – flickr.com http://www.flickr.com/photos/bhforguk/sets/72157604547515774/

Where are your users? http://www.whoonearthcares.com/

Integration http://www.justgiving.com/laurahknight

Portability - widgets

Portability - widgets http://www.qhotels.co.uk/hikinghoteliers

Owning the conversation http://www.mssociety.org.uk/applications/discussion/view.rm?post_id=144

Making yourself available (portability) http://www.anthonynolan.org.uk/about/updates/rss.htm

Mixed media portability http://www.thesite.org/aboutus/rss/pickandmixrss

Take Action Assign resource Get out there Observe, discover, listen, learn Take part Review & measure

Assign resource

Get out there

Observe, discover, listen, learn

Take part

Review & measure

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." Dale Carnegie “ It’s about paying attention, not getting attention.” Doc Searls

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

Dale Carnegie

“ It’s about paying attention, not getting attention.”

Doc Searls