Social and mobile - why your phone is your new BFF

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Copy of presentation given at the institute of Fundraising's digital fundraising conference in September 2013.

Copy of presentation given at the institute of Fundraising's digital fundraising conference in September 2013.

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  • There’s   no stopping the rise of mobile and its impact on charity fundraising - mobile   web, apps and texts can all be used to drive awareness and donations. It’s   more important than ever to align your mobile and social strategies so your   supporters have a great experience when they want to give to your charity.But   making your website mobile and social friendly requires a new way of   thinking. In this session, JustGiving will present their new ‘Mobile First’   strategy and how they approached optimising their donation process for mobile   phones. They will discuss some of the challenges faced in moving from a   ‘scroll’ and a ‘click’ of the mouse to a ‘swipe’ and ‘touch’ on something   like an iPhone and the importance of not overlooking the link between mobile   and social.
  • In 2012, 31% of visits were from mobile and tabletsiPhones accounted for 52% of all mobile & tablet traffic, iPad 22%Apple devices accounted for 75% of all mobile & tablet traffic, Android 19%, Blackberry 5%
  • On Sunday, 21st April 58 per cent of traffic to JustGiving came from mobile devices including smartphones and tablets – an uplift of 52% from marathon weekend in 2012.
  • Monthly active users, as of June 30: 1.15 billion, an increase of 21 percent year-over-year.Mobile MAUs, as of June 30: 819 million, an increase of 51 percent year-over-year.Mobile-only MAUs: 219 million.
  • 24 million log on *every day*More than a third of the UK population now visit the site every day, 33M users in total in the UK
  • Sponsors:Facebook shares: 29,984Tweets: 6,951Page ownersFacebook shares: 11,871Tweets: 2,586£7.16 per FB shareTotal Facebook: 41855Total Twitter: 9573

Transcript

  • 1. Mobile & social – why our phone is our new BFF Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Institute of Fundraising Digital Fundraising Conference, September 9th 2013
  • 2. What we’ll cover Mobile Social Mobile + Social Where next
  • 3. Smartphone usage in the Vatican
  • 4. Smartphone usage in the UK 30.2% 50.9% 62.2% 2011 2012 2013 http://www.thinkwithgoogle.com/mobileplanet
  • 5. Smartphone usage in the UK 91% 86% 80% 63% 30% 62% 18-24 25-34 35-44 45-54 55+ All ages 2013
  • 6. UK Smartphone users who’ve made a purchase 33% 49% 43% 33% 22% 39% 18-24 25-34 35-44 45-54 55+ All 2013
  • 7. 4G is coming
  • 8. The Growth of mobile on JustGiving Percentage of mobile & tablet visits to JustGiving
  • 9. A *marathon* amount of mobile traffic
  • 10. Growth of mobile Facebook
  • 11. Mobile Facebook has overtaken desktop Facebook
  • 12. Facebook’s (mobile) user stats May 2013
  • 13. And it’s still growing... July 2013
  • 14. In the UK, we’re very socially mobile http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?
  • 15. Ok, so why does that matter?
  • 16. Sonny’s law – after every action, share Registered for an event? Made a donation? Signed a petition? Signed up for newsletter? Watched a video? Encourage people to tell their friends And get them to say WHY their friends will be interested
  • 17. Timeline integration
  • 18. Greater context, more reach
  • 19. Greater context, more reach
  • 20. My Facebook timeline
  • 21. Click through rates across platform
  • 22. Our mobile journey Jan 2011 July 2012 October 2012
  • 23. So easy, you can donate with a banana http://instagram.com/p/bysL98QElR/
  • 24. The impact of mobile optimisation
  • 25. Across web and mobile
  • 26. Easier process = more money raised (duh)
  • 27. New mobile social sharing
  • 28. Mobile users share more
  • 29. Social begets social Shared donations that result in another donation Shared donations that result in another share
  • 30. “People want to give where they are”
  • 31. Slacktivism is a myth
  • 32. Slacktivism is a myth (especially on mobile)
  • 33. Building for mobile is not easy
  • 34. So many devices, sizes, operating systems
  • 35. How we build products in the mobile world
  • 36. Responsive first
  • 37. (Mobile first too)
  • 38. (Desktop first too)
  • 39. Mobile usage will only increase
  • 40. Mobile users share more
  • 41. Mobile is social, social is mobile
  • 42. Thanks! Jonathan Waddingham @jon_bedford blog.justgiving.com slideshare.net/justgiving facebook.com/justgiving @justgiving