Online fundraising trends<br />Jonathan Waddingham<br />Digital Strategist<br />Manchester Net TuesdayJune 2010<br />
About JustGiving...<br />10m+ <br />have helped <br />over 8000 charities<br />over£550m<br />raised<br />
<ul><li>Digital Strategist at JustGiving
Work with charities to make best use of the web
Research online (giving) trends to provide insight
Manage JustGiving’s social media strategies</li></ul>www.slideshare.net/jwaddingham<br />About me...<br />
What we’ll talk about<br />Some social media stats<br />Social media & JustGiving<br />DogsTrust & Twibbon<br />Some JustG...
Online is social<br />
Online social networks<br />Global web users spent an average of approximately 5.5 hours on social networks in February 20...
Twitter is still growing<br />105 million users<br />
>50% users log in every day<br />Average user spends 55 mins per day on Facebook<br />>400 million users<br />http://www.f...
Social network users are older than you think...<br />37<br />(Source: pingdom.com)<br />
JustGiving traffic and Social Media<br />Direct<br />Facebook<br />Twitter<br />
BETA Facebook app<br />93k<br />660k<br />http://apps.facebook.com/justgivingapp/<br />
JustGiving iPhone app<br />
JustGiving guide to social media fundraising<br />http://bit.ly/SMguide<br />
Facebook Connect<br />http://developers.facebook.com/connect.php<br />
www.protectthehuman.com<br />
http://icanhaz.com/connectJG<br />Facebook Connect and JustGiving<br />
Where people come from on Facebook to JustGiving<br />1%<br />66%<br />Percentage of Facebook visits to JustGiving from Fa...
Facebook “liking”<br />http://developers.facebook.com/plugins<br />
Facebook open graph<br />https://graph.facebook.com/search?q=charity&type=post<br />
Twibbon, DogsTrust & JustGiving<br />
http://twitter.com/twibbon/status/8851013291<br />
http://twitter.com/dogstrust/status/8850734779<br />
Twibbon supporters<br />
www.justgiving.com/Valentines-Twibbon<br />
The results<br />http://twibbon.com/join/Dogs-Trust-Valentine-Appeal <br />
The results<br />£6<br />10%<br />60p<br />
Why did this work?<br />Great existing community<br />Clear call to action<br />Low effort<br />Timely – Valentine’s day<b...
BETA Facebook app demographic stats<br />Users are mostly female (57%) and the four biggest groups are: <br />Female 25-34...
How old are JustGiving donors?<br />
Ways of asking and donating<br />
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Manchester Net Tuesday June 2010

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Presentation on the latest online fundraising trends for the Manchester Net Tuesday in June 2010.

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  • 22 Million in the UK
  • Direct Traffic, Traffic from Facebook, Traffic from Twitter
  • Who’s using FB connect – who knows what it is?
  • Who’s using FB connect – who knows what it is?
  • Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
  • Profile – 11%Group – 7%, photo &amp; event 1.5%
  • The web is perfect for enabling the coming together of disparate communities
  • 2,111
  • Manchester Net Tuesday June 2010

    1. 1. Online fundraising trends<br />Jonathan Waddingham<br />Digital Strategist<br />Manchester Net TuesdayJune 2010<br />
    2. 2. About JustGiving...<br />10m+ <br />have helped <br />over 8000 charities<br />over£550m<br />raised<br />
    3. 3. <ul><li>Digital Strategist at JustGiving
    4. 4. Work with charities to make best use of the web
    5. 5. Research online (giving) trends to provide insight
    6. 6. Manage JustGiving’s social media strategies</li></ul>www.slideshare.net/jwaddingham<br />About me...<br />
    7. 7. What we’ll talk about<br />Some social media stats<br />Social media & JustGiving<br />DogsTrust & Twibbon<br />Some JustGiving demographic stats<br />Thoughts for the future<br />
    8. 8. Online is social<br />
    9. 9. Online social networks<br />Global web users spent an average of approximately 5.5 hours on social networks in February 2010. This is an increase of more than two hours versus the same period in 2009.<br />Nielsen, February 2010<br />
    10. 10. Twitter is still growing<br />105 million users<br />
    11. 11. >50% users log in every day<br />Average user spends 55 mins per day on Facebook<br />>400 million users<br />http://www.facebook.com/press/info.php?statistics <br />Facebook is still growing too<br />
    12. 12. Social network users are older than you think...<br />37<br />(Source: pingdom.com)<br />
    13. 13. JustGiving traffic and Social Media<br />Direct<br />Facebook<br />Twitter<br />
    14. 14. BETA Facebook app<br />93k<br />660k<br />http://apps.facebook.com/justgivingapp/<br />
    15. 15. JustGiving iPhone app<br />
    16. 16. JustGiving guide to social media fundraising<br />http://bit.ly/SMguide<br />
    17. 17. Facebook Connect<br />http://developers.facebook.com/connect.php<br />
    18. 18. www.protectthehuman.com<br />
    19. 19. http://icanhaz.com/connectJG<br />Facebook Connect and JustGiving<br />
    20. 20. Where people come from on Facebook to JustGiving<br />1%<br />66%<br />Percentage of Facebook visits to JustGiving from Facebook newsfeed<br />1<br />Percentage of Facebook visits to JustGiving from Facebook inbox<br />
    21. 21. Facebook “liking”<br />http://developers.facebook.com/plugins<br />
    22. 22. Facebook open graph<br />https://graph.facebook.com/search?q=charity&type=post<br />
    23. 23. Twibbon, DogsTrust & JustGiving<br />
    24. 24. http://twitter.com/twibbon/status/8851013291<br />
    25. 25. http://twitter.com/dogstrust/status/8850734779<br />
    26. 26. Twibbon supporters<br />
    27. 27. www.justgiving.com/Valentines-Twibbon<br />
    28. 28. The results<br />http://twibbon.com/join/Dogs-Trust-Valentine-Appeal <br />
    29. 29. The results<br />£6<br />10%<br />60p<br />
    30. 30. Why did this work?<br />Great existing community<br />Clear call to action<br />Low effort<br />Timely – Valentine’s day<br />Find out more at http://bit.ly/JGTwibbon <br />
    31. 31. BETA Facebook app demographic stats<br />Users are mostly female (57%) and the four biggest groups are: <br />Female 25-34 (21%)<br />Female 35-44 (17%)<br />Male 25-34 (13%)<br />Male 35-44 (13%).<br />
    32. 32. How old are JustGiving donors?<br />
    33. 33. Ways of asking and donating<br />
    34. 34.
    35. 35. Some things to discuss<br />Newsfeeds are the single most valuable real estate on Facebook<br />But what can you do with Facebook’s open graph?<br />What are your fundraising goals? <br />Is social media the best medium to tackle them?<br />What are the barriers to making most of online fundraising?<br />
    36. 36. Carry on the conversation...<br />Jonathan Waddingham<br />jonathan@justgiving.com<br /> @jon_bedford<br />http://blog.justgiving.com <br />slideshare.net/jwaddingham<br />http://bit.ly/JWblog <br />Search LinkedIn<br />

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