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Manchester Net Tuesday June 2010
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Manchester Net Tuesday June 2010

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Presentation on the latest online fundraising trends for the Manchester Net Tuesday in June 2010.

Presentation on the latest online fundraising trends for the Manchester Net Tuesday in June 2010.

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  • 22 Million in the UK
  • Direct Traffic, Traffic from Facebook, Traffic from Twitter
  • Who’s using FB connect – who knows what it is?
  • Who’s using FB connect – who knows what it is?
  • Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
  • Profile – 11%Group – 7%, photo & event 1.5%
  • The web is perfect for enabling the coming together of disparate communities
  • 2,111

Manchester Net Tuesday June 2010 Manchester Net Tuesday June 2010 Presentation Transcript

  • Online fundraising trends
    Jonathan Waddingham
    Digital Strategist
    Manchester Net TuesdayJune 2010
  • About JustGiving...
    10m+
    have helped
    over 8000 charities
    over£550m
    raised
    • Digital Strategist at JustGiving
    • Work with charities to make best use of the web
    • Research online (giving) trends to provide insight
    • Manage JustGiving’s social media strategies
    www.slideshare.net/jwaddingham
    About me...
  • What we’ll talk about
    Some social media stats
    Social media & JustGiving
    DogsTrust & Twibbon
    Some JustGiving demographic stats
    Thoughts for the future
  • Online is social
  • Online social networks
    Global web users spent an average of approximately 5.5 hours on social networks in February 2010. This is an increase of more than two hours versus the same period in 2009.
    Nielsen, February 2010
  • Twitter is still growing
    105 million users
  • >50% users log in every day
    Average user spends 55 mins per day on Facebook
    >400 million users
    http://www.facebook.com/press/info.php?statistics
    Facebook is still growing too
  • Social network users are older than you think...
    37
    (Source: pingdom.com)
  • JustGiving traffic and Social Media
    Direct
    Facebook
    Twitter
  • BETA Facebook app
    93k
    660k
    http://apps.facebook.com/justgivingapp/
  • JustGiving iPhone app
  • JustGiving guide to social media fundraising
    http://bit.ly/SMguide
  • Facebook Connect
    http://developers.facebook.com/connect.php
  • www.protectthehuman.com
  • http://icanhaz.com/connectJG
    Facebook Connect and JustGiving
  • Where people come from on Facebook to JustGiving
    1%
    66%
    Percentage of Facebook visits to JustGiving from Facebook newsfeed
    1
    Percentage of Facebook visits to JustGiving from Facebook inbox
  • Facebook “liking”
    http://developers.facebook.com/plugins
  • Facebook open graph
    https://graph.facebook.com/search?q=charity&type=post
  • Twibbon, DogsTrust & JustGiving
  • http://twitter.com/twibbon/status/8851013291
  • http://twitter.com/dogstrust/status/8850734779
  • Twibbon supporters
  • www.justgiving.com/Valentines-Twibbon
  • The results
    http://twibbon.com/join/Dogs-Trust-Valentine-Appeal
  • The results
    £6
    10%
    60p
  • Why did this work?
    Great existing community
    Clear call to action
    Low effort
    Timely – Valentine’s day
    Find out more at http://bit.ly/JGTwibbon
  • BETA Facebook app demographic stats
    Users are mostly female (57%) and the four biggest groups are:
    Female 25-34 (21%)
    Female 35-44 (17%)
    Male 25-34 (13%)
    Male 35-44 (13%).
  • How old are JustGiving donors?
  • Ways of asking and donating
  • Some things to discuss
    Newsfeeds are the single most valuable real estate on Facebook
    But what can you do with Facebook’s open graph?
    What are your fundraising goals?
    Is social media the best medium to tackle them?
    What are the barriers to making most of online fundraising?
  • Carry on the conversation...
    Jonathan Waddingham
    jonathan@justgiving.com
    @jon_bedford
    http://blog.justgiving.com
    slideshare.net/jwaddingham
    http://bit.ly/JWblog
    Search LinkedIn