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Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
Manchester Net Tuesday June 2010
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Manchester Net Tuesday June 2010

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Presentation on the latest online fundraising trends for the Manchester Net Tuesday in June 2010.

Presentation on the latest online fundraising trends for the Manchester Net Tuesday in June 2010.

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  • 22 Million in the UK
  • Direct Traffic, Traffic from Facebook, Traffic from Twitter
  • Who’s using FB connect – who knows what it is?
  • Who’s using FB connect – who knows what it is?
  • Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
  • Profile – 11%Group – 7%, photo & event 1.5%
  • The web is perfect for enabling the coming together of disparate communities
  • 2,111
  • Transcript

    • 1. Online fundraising trends
      Jonathan Waddingham
      Digital Strategist
      Manchester Net TuesdayJune 2010
    • 2. About JustGiving...
      10m+
      have helped
      over 8000 charities
      over£550m
      raised
    • 3.
      • Digital Strategist at JustGiving
      • 4. Work with charities to make best use of the web
      • 5. Research online (giving) trends to provide insight
      • 6. Manage JustGiving’s social media strategies
      www.slideshare.net/jwaddingham
      About me...
    • 7. What we’ll talk about
      Some social media stats
      Social media & JustGiving
      DogsTrust & Twibbon
      Some JustGiving demographic stats
      Thoughts for the future
    • 8. Online is social
    • 9. Online social networks
      Global web users spent an average of approximately 5.5 hours on social networks in February 2010. This is an increase of more than two hours versus the same period in 2009.
      Nielsen, February 2010
    • 10. Twitter is still growing
      105 million users
    • 11. >50% users log in every day
      Average user spends 55 mins per day on Facebook
      >400 million users
      http://www.facebook.com/press/info.php?statistics
      Facebook is still growing too
    • 12. Social network users are older than you think...
      37
      (Source: pingdom.com)
    • 13. JustGiving traffic and Social Media
      Direct
      Facebook
      Twitter
    • 14. BETA Facebook app
      93k
      660k
      http://apps.facebook.com/justgivingapp/
    • 15. JustGiving iPhone app
    • 16. JustGiving guide to social media fundraising
      http://bit.ly/SMguide
    • 17. Facebook Connect
      http://developers.facebook.com/connect.php
    • 18. www.protectthehuman.com
    • 19. http://icanhaz.com/connectJG
      Facebook Connect and JustGiving
    • 20. Where people come from on Facebook to JustGiving
      1%
      66%
      Percentage of Facebook visits to JustGiving from Facebook newsfeed
      1
      Percentage of Facebook visits to JustGiving from Facebook inbox
    • 21. Facebook “liking”
      http://developers.facebook.com/plugins
    • 22. Facebook open graph
      https://graph.facebook.com/search?q=charity&type=post
    • 23. Twibbon, DogsTrust & JustGiving
    • 24. http://twitter.com/twibbon/status/8851013291
    • 25. http://twitter.com/dogstrust/status/8850734779
    • 26. Twibbon supporters
    • 27. www.justgiving.com/Valentines-Twibbon
    • 28. The results
      http://twibbon.com/join/Dogs-Trust-Valentine-Appeal
    • 29. The results
      £6
      10%
      60p
    • 30. Why did this work?
      Great existing community
      Clear call to action
      Low effort
      Timely – Valentine’s day
      Find out more at http://bit.ly/JGTwibbon
    • 31. BETA Facebook app demographic stats
      Users are mostly female (57%) and the four biggest groups are:
      Female 25-34 (21%)
      Female 35-44 (17%)
      Male 25-34 (13%)
      Male 35-44 (13%).
    • 32. How old are JustGiving donors?
    • 33. Ways of asking and donating
    • 34.
    • 35. Some things to discuss
      Newsfeeds are the single most valuable real estate on Facebook
      But what can you do with Facebook’s open graph?
      What are your fundraising goals?
      Is social media the best medium to tackle them?
      What are the barriers to making most of online fundraising?
    • 36. Carry on the conversation...
      Jonathan Waddingham
      jonathan@justgiving.com
      @jon_bedford
      http://blog.justgiving.com
      slideshare.net/jwaddingham
      http://bit.ly/JWblog
      Search LinkedIn

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