Justgivings Top 10 Fundraising Tips (Marathon Edition)


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This is a presentation given at the Golden Bond event on 7th & 8th February 2009 to people running the London Marathon.

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Justgivings Top 10 Fundraising Tips (Marathon Edition)

  1. 1. <ul><li>Justgiving’s </li></ul><ul><li>Top 10 fundraising tips </li></ul><ul><li>(marathon edition) </li></ul><ul><li>Sophie, Gemma and Jonathan </li></ul><ul><li>7 th and 8 th February 2009 </li></ul>
  2. 2. Worried about reaching your target?
  3. 3. It’s OK - we’re here to help!
  4. 4. Follow our tips and you’ll have no worries…
  5. 5. Top 10 tips: <ul><li>Think about your personal message – turn it into a story. </li></ul><ul><li>Put a video and extra photos on your page. Keep it up to date so people come back and send it to their friends. </li></ul><ul><li>Talk to your charity. Find out how your money will help them so you can tell your supporters. </li></ul><ul><li>Email people in groups and personalise your message. Get generous donations on your page first. Send the email around pay day! </li></ul><ul><li>Put your page address in your email signature. Use a donate badge. </li></ul><ul><li>Promote your page with social media tools like Facebook, Flickr and Twitter. </li></ul><ul><li>Give out your page address on cards - like Moo minicards. </li></ul><ul><li>Get your page featured in the local press. Send a press release to your local paper and radio station - include your page address. </li></ul><ul><li>Send fun reminder emails asking people to donate. Update your page and keep fundraising after the event. </li></ul><ul><li>Thank people - on your page, in an email, with a card, on your blog, Facebook or Twitter – make them feel good for supporting you! </li></ul>
  6. 6. 1) Think about your personal message Why are you running the marathon? Why are you running the marathon for your charity? How much effort are you putting in? How long is 26.2 miles?
  7. 7. Is your personal message like this?
  8. 8. Or is it like this? www.justgiving.com/alanwatkins
  9. 9. Are you telling your story? http://flickr.com/photos/umjanedoan/496707576
  10. 10. Are you telling people why they should donate? http://www.flickr.com/photos/goddess-arts/2929672944
  11. 11. 2) A picture speaks a thousand words… and a video speaks even more!
  12. 13. Spot the difference… Lovely photo Regularly updated
  13. 14. 3) Talk to your charity
  14. 15. Find out how your money will help them and explain that to your friends and family
  15. 16. www.justgiving.com/sophiatolfree Explain how the money will help on your page
  16. 17. Write about the charity www.justgiving.com/billymckay
  17. 18. 4) Don’t email the same message to everyone at once http://www.flickr.com/photos/mrtopf/1541527579/
  18. 19. Email people in groups – parents first? http://www.flickr.com/photos/unclebumpy/108780542/
  19. 20. Send a different one to friends… http://www.flickr.com/photos/nubui/2373999868/
  20. 21. Use Facebook friend lists…
  21. 22. Oh, and think of when pay day is… http://www.flickr.com/photos/superrabbit/319538167
  22. 23. 5) Put your page address in your email signature <ul><li>I’m running the London Marathon! Please sponsor me at www.justgiving.com/yay </li></ul>
  23. 24. … or link to your page with a Justgiving badge <ul><li>See www.justgiving.com/help </li></ul><ul><li>So every email you send encourages people to donate! </li></ul>
  24. 25. 6) Aha! Social media… http://www.flickr.com/photos/dbarefoot/1814873464
  25. 26. Try our Facebook app: http://apps.facebook.com/justgiving Over 100,000 people have!
  26. 27. Try Flickr http://www.flickr.com/photos/27717319@N06/2581829969/ http://www.justgiving.com/simondeacon
  27. 28. Try Twitter… http://twitter.com/bekibutton/statuses/1073997779 http://twitter.com/nickellison/statuses/1130745394 http://twitter.com/iwooty/statuses/1139569610
  28. 29. Try our widget! www.justgiving.com/widget
  29. 30. Widget in the wild… (and a great blog too) http://www.marathonmitch.com/
  30. 31. 7) Give out your page address on cards <ul><li>Moo.com lets you put your own photos on the back… </li></ul>
  31. 32. …like this: http://flickr.com/photos/fstorr/2202454676/ http://www.justgiving.com/francisstorr
  32. 33. Or, if you’re feeling skint… … Print your page address on A4 paper and cut out slips!
  33. 34. 8) Get your page featured in the local press <ul><li>Use our press release template : www.justgiving.com /tips </li></ul><ul><li>Include your page address </li></ul><ul><li>Add interesting facts – tell your story! </li></ul><ul><li>- Where are you from? </li></ul><ul><li>- What do you do? </li></ul><ul><li>- Is it your first marathon? </li></ul><ul><li>- Why are you running? </li></ul><ul><li>- Who are you running for? </li></ul>
  34. 35. …and on your local radio station too
  35. 36. 9) Send fun reminder emails <ul><li>Say even a small donation helps </li></ul><ul><li>Include a photo or video </li></ul><ul><li>Make them laugh with training stories </li></ul><ul><li>Tell them what you’re looking forward to </li></ul><ul><li>… and what you’re not! </li></ul><ul><li>Keep fundraising after the marathon! Your page stays open for 3 months and 20% of donations come in after people finish their event! </li></ul>
  36. 37. 10) Manners cost nothing*… so say thank you *as my Mum says
  37. 38. On your page… www.justgiving.com/6legs3hearts2reasons
  38. 39. On your blog… http:// pinkandsmiley.blogspot.com
  39. 40. On Just by email… (or by snail mail!) On
  40. 41. We’ve made a video to recap… <ul><li>Visit www.justgiving.com/londonmarathon and www.justgiving.com/blog </li></ul><ul><li>Follow us: twitter.com/justgiving </li></ul><ul><li>And good luck! </li></ul>www.flickr.com/photos/justgiving/2655815442
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