Justgivings Top 10 Fundraising Tips (Marathon Edition)

Justgiving’s
Top 10 fundraising tips
(marathon edition)
Sophie, Gemma and Jonathan
7 th and 8 th February 2009

Worried about reaching your target?

It’s OK - we’re here to help!

Follow our tips and you’ll have no worries…

Top 10 tips:
Think about your personal message – turn it into a story.
Put a video and extra photos on your page. Keep it up to date so people come back and send it to their friends.
Talk to your charity. Find out how your money will help them so you can tell your supporters.
Email people in groups and personalise your message. Get generous donations on your page first. Send the email around pay day!
Put your page address in your email signature. Use a donate badge.
Promote your page with social media tools like Facebook, Flickr and Twitter.
Give out your page address on cards - like Moo minicards.
Get your page featured in the local press. Send a press release to your local paper and radio station - include your page address.
Send fun reminder emails asking people to donate. Update your page and keep fundraising after the event.
Thank people - on your page, in an email, with a card, on your blog, Facebook or Twitter – make them feel good for supporting you!

1) Think about your personal message Why are you running the marathon? Why are you running the marathon for your charity? How much effort are you putting in? How long is 26.2 miles?

Is your personal message like this?

Or is it like this? www.justgiving.com/alanwatkins

Are you telling your story? http://flickr.com/photos/umjanedoan/496707576

Are you telling people why they should donate? http://www.flickr.com/photos/goddess-arts/2929672944

2) A picture speaks a thousand words… and a video speaks even more!

Spot the difference… Lovely photo Regularly updated

3) Talk to your charity

Find out how your money will help them and explain that to your friends and family

www.justgiving.com/sophiatolfree Explain how the money will help on your page

Write about the charity www.justgiving.com/billymckay

4) Don’t email the same message to everyone at once http://www.flickr.com/photos/mrtopf/1541527579/

Email people in groups – parents first? http://www.flickr.com/photos/unclebumpy/108780542/

Send a different one to friends… http://www.flickr.com/photos/nubui/2373999868/

Use Facebook friend lists…

Oh, and think of when pay day is… http://www.flickr.com/photos/superrabbit/319538167

5) Put your page address in your email signature
I’m running the London Marathon! Please sponsor me at www.justgiving.com/yay

… or link to your page with a Justgiving badge
See www.justgiving.com/help
So every email you send encourages people to donate!

6) Aha! Social media… http://www.flickr.com/photos/dbarefoot/1814873464

Try our Facebook app: http://apps.facebook.com/justgiving Over 100,000 people have!

Try Flickr http://www.flickr.com/photos/27717319@N06/2581829969/ http://www.justgiving.com/simondeacon

Try Twitter… http://twitter.com/bekibutton/statuses/1073997779 http://twitter.com/nickellison/statuses/1130745394 http://twitter.com/iwooty/statuses/1139569610

Try our widget! www.justgiving.com/widget

Widget in the wild… (and a great blog too) http://www.marathonmitch.com/

7) Give out your page address on cards
Moo.com lets you put your own photos on the back…

…like this: http://flickr.com/photos/fstorr/2202454676/ http://www.justgiving.com/francisstorr

Or, if you’re feeling skint… … Print your page address on A4 paper and cut out slips!

8) Get your page featured in the local press
Use our press release template : www.justgiving.com /tips
Include your page address
Add interesting facts – tell your story!
- Where are you from?
- What do you do?
- Is it your first marathon?
- Why are you running?
- Who are you running for?

…and on your local radio station too

9) Send fun reminder emails
Say even a small donation helps
Include a photo or video
Make them laugh with training stories
Tell them what you’re looking forward to
… and what you’re not!
Keep fundraising after the marathon! Your page stays open for 3 months and 20% of donations come in after people finish their event!

10) Manners cost nothing*… so say thank you *as my Mum says

On your page… www.justgiving.com/6legs3hearts2reasons

On your blog… http:// pinkandsmiley.blogspot.com

On Just by email… (or by snail mail!) On

We’ve made a video to recap…
Visit www.justgiving.com/londonmarathon and www.justgiving.com/blog
Follow us: twitter.com/justgiving
And good luck!
www.flickr.com/photos/justgiving/2655815442

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Justgivings Top 10 Fundraising Tips (Marathon Edition)

by Jonathan Waddingham on Feb 09, 2009

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Justgivings Top 10 Fundraising Tips (Marathon Edition) — Presentation Transcript