Justgiving KPI Presentation

Charity KPI report, February 2008

What is it? And how did we get it?

We used an outside agency to do in-depth interviews with a variety of charity clients in November 2006 to identify 14 KPIs that we should measure ourselves against

All the answers (213) are from charities who had 10 or less fundraising pages at the time of asking (February 2008)

There were not enough responses from charities with more than 10 fundraising pages to draw any conclusions or provide unbiased results

Charities were asked to rate us on a scale of 1-5, where 1 is “completely agree” and 5 is “completely disagree” with an option to put 6 as “don’t know”

The graphs show “Positive” answers as the sum of scores of 1 or 2, “Neutral” is the number of 3s, “Negative” is 4s and 5s and “Don’t know” is the total 6s

Q1. My charity collects more donations now that it uses Justgiving than it did when it used only offline fundraising methods. Increase in Positive is 18%

Q2. My charity receives Gift Aid on a higher proportion of donations made through Justgiving than on those made offline. Increase in Positive is 8%

Q3. Justgiving saves me and/or my colleagues time compared to other fundraising methods. Increase in Positive is 9%

Q4. My charity's supporters are satisfied with the Justgiving service - they find it convenient and easy to use. Increase in Positive is 11%

Q5. I am satisfied with the service that Justgiving offers to my charity's supporters. Increase in Positive is 7%

Q6. The Justgiving Charity Account is simple and easy to use. Increase in Positive is 8%

Q7. The Justgiving Charity Account provides me with the reporting data I need. Increase in Positive is 11%

Q8. There is someone available at Justgiving to help me when I need it. Increase in Positive is 5%

Q9. Staff at Justgiving provide prompt, professional and helpful answers to any questions I may have. Increase in Positive is 1%

Q10. When I contact them, I feel that Justgiving understand what I am talking about. Decrease in Positive is 2%

Q11. Justgiving helps me/my charity make the most of the service we subscribe to. Increase in Positive is 7%

Q12. I am satisfied with the communications I receive from Justgiving (charity newsletter, an email when someone creates a fundraising page, Charities Blog). Increase in Positive is 19%

Q13. The Justgiving service represents excellent value for money. Increase in Positive is 7%

Q14. Lastly, how likely is it that you would recommend Justgiving to another charity? Increase in Positive is 14%

Positive comments… 

Justgiving makes life so much easier for our supporters and for us which allows us to spend time on what matters.

We've only started using it fairly recently, prompted by potential donors to set up a page. It's excellent, very straight forward and saves me a significant amount of time and effort.

very impressed and grateful for the quick and prompt advice received

I've been so pleased with Justgiving, that I now pay a donation to a small charity I support on the basis that they use the donation to subscribe to Justgiving.

I have recommended Justgiving to another charity, who now use it. I have discontinued our membership of xxxx as their reporting did not match that of Justgiving.

My experience of using Justgiving, both for my charity and as a donor has been excellent. I have also recommended your service to other charities. Feedback from our supporters has been very positive, and all who have used it, say that they will work harder to get their sponsors to donate online in future.

The Webinar was really good! I hope you continue organizing them

Not as good comments… 

I find the process of getting the reports a little confusing

I am more than satisfied with your service. The only comment I would make is that your accounting reports are very complicated.

I think the service is great, but I am still struggling to get the reports that I want from the website. Hope I don't sound to negative, as I love you guys and what you do.

Help with reconciling gross and net amounts raised per fundraiser in order to simplify record keeping and book keeping!

I presume that eventually one will not be able to get into the old style of Justgiving reporting. When this happens I will find it a problem as i find the old style payment report much quicker and easier to use than the new style customised reporting.