JustGiving Facebook app webinar

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These slides accompany a live webinar given on the 17th November 2011, showing how charities can use JustGiving's new Facebook app to collect donations on Facebook.

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  • In September, over 27% of donations through the site were driven from Facebook
  • JustGiving Facebook app webinar

    1. 1. How to useJustGiving’s newFacebook appJonathan Waddingham@jon_bedfordProduct Manager @JustGivingNovember 17th 2011
    2. 2. What we’ll coverWhy is Facebook important to fundraising on JustGivingHow to build the Facebook appHow to promote the app
    3. 3. 30% of visits to JustGiving come fromFacebook
    4. 4. 16% of all donations come fromFacebook
    5. 5. Facebook beats the other networks http://blog.justgiving.com/community/social-giving-takes-off/
    6. 6. The app effect
    7. 7. It’s not just us http://delicious.com/jon_bedford/facebook+stats
    8. 8. What does our app do?For fundraisers – share their page on FacebookFor sponsors – donate without leaving FacebookFor donors – make one-off or regular donations on FacebookFor charities – a way of collecting donations on Facebook
    9. 9. apps.facebook.com/jgdonation
    10. 10. Fundraiser view
    11. 11. Sponsor view
    12. 12. Donor view
    13. 13. Charity view
    14. 14. Charity view as a Facebook page tab
    15. 15. Any questions? http://www.flickr.com/photos/prospere/2927077061/
    16. 16. Live demo goes here Useful linkshttp://www.facebook.com/pages/JustGiving-Donate-on-FB-support/189122531126417?sk=app_172621942784778http://www.facebook.com/pages/The-live-demo-appreciation-society/178106402279629https://secure.justgiving.com/CharityAccount/pages/account/login.aspxhttp://www.youtube.com/watch?v=JYGJ-l09Nekhttp://www.justgiving.com/demononprofit/donate
    17. 17. What to do next?Donations start rolling in!This is a tool, like any other fundraising tool. It has to be usedwisely and you shouldn’t forget about the tried and testedtechniques that lead to successful fundraising.
    18. 18. Let people know they can support you http://www.facebook.com/DogsTrust/posts/238702749517384
    19. 19. But don’t go overboard...
    20. 20. CampaignsA call to action works best when it’s integrated into a wider series ofcommsIf you’re already working on a campaign, consider addingcampaign-related content to the donate tabYour fans may have received this content and it could be the extranudge they neededOr they may be new to your organisation and never have seen acampaign before
    21. 21. Corporate partnersAsk your corporate partners to add your donation app to their page- they’re usually happy to promote you and they may have morefansWrite a suggested update for them with a strong call to action
    22. 22. Specsavers Facebook page http://www.facebook.com/Specsavers?sk=app_223257787728115
    23. 23. Facebook advertisingThis is a powerful tool, assuming you know your target donors wellHowever, successful fundraising case studies are few and farbetween
    24. 24. We want your case studies!This is a UK first, so we’d love your feedbackHow easy is it to use?What could be improved?How successful has it been for you?
    25. 25. We hope you like it
    26. 26. Thank you Jonathan Waddingham jonathan@justgiving.com @jon_bedford slideshare.net/jwaddingham www.facebook.com/justgiving

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