JustGiving Facebook app webinar

How to useJustGiving’s newFacebook appJonathan Waddingham@jon_bedfordProduct Manager @JustGivingNovember 17th 2011

What we’ll coverWhy is Facebook important to fundraising on JustGivingHow to build the Facebook appHow to promote the app

30% of visits to JustGiving come fromFacebook

16% of all donations come fromFacebook

Facebook beats the other networks http://blog.justgiving.com/community/social-giving-takes-off/

The app effect

It’s not just us http://delicious.com/jon_bedford/facebook+stats

What does our app do?For fundraisers – share their page on FacebookFor sponsors – donate without leaving FacebookFor donors – make one-off or regular donations on FacebookFor charities – a way of collecting donations on Facebook

apps.facebook.com/jgdonation

Fundraiser view

Sponsor view

Donor view

Charity view

Charity view as a Facebook page tab

Any questions? http://www.flickr.com/photos/prospere/2927077061/

Live demo goes here Useful linkshttp://www.facebook.com/pages/JustGiving-Donate-on-FB-support/189122531126417?sk=app_172621942784778http://www.facebook.com/pages/The-live-demo-appreciation-society/178106402279629https://secure.justgiving.com/CharityAccount/pages/account/login.aspxhttp://www.youtube.com/watch?v=JYGJ-l09Nekhttp://www.justgiving.com/demononprofit/donate

What to do next?Donations start rolling in!This is a tool, like any other fundraising tool. It has to be usedwisely and you shouldn’t forget about the tried and testedtechniques that lead to successful fundraising.

Let people know they can support you http://www.facebook.com/DogsTrust/posts/238702749517384

But don’t go overboard...

CampaignsA call to action works best when it’s integrated into a wider series ofcommsIf you’re already working on a campaign, consider addingcampaign-related content to the donate tabYour fans may have received this content and it could be the extranudge they neededOr they may be new to your organisation and never have seen acampaign before

Corporate partnersAsk your corporate partners to add your donation app to their page- they’re usually happy to promote you and they may have morefansWrite a suggested update for them with a strong call to action

Specsavers Facebook page http://www.facebook.com/Specsavers?sk=app_223257787728115

Facebook advertisingThis is a powerful tool, assuming you know your target donors wellHowever, successful fundraising case studies are few and farbetween

We want your case studies!This is a UK first, so we’d love your feedbackHow easy is it to use?What could be improved?How successful has it been for you?

We hope you like it

Thank you Jonathan Waddingham jonathan@justgiving.com @jon_bedford slideshare.net/jwaddingham www.facebook.com/justgiving

JustGiving Facebook app webinar

by Jonathan Waddingham on Nov 17, 2011

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JustGiving Facebook app webinar Presentation Transcript