IoF South West Conference

What charities really think of online giving and how to make the most of it Jonathan Waddingham 18th June 2009

Independent research - 656 charities, summer 08 Which of these statements is closest to how you see your charity’s use of online fundraising? 5% I feel we’re having a good go, but could do better. 17% I feel we’re trailing other charities, but we're not sure what to do next. I feel we’re way behind. 56% 22% I feel we’re making the most of online fundraising. http://icanhaz.com/pf

Independent research - 656 charities, summer 08 Which of these statements is closest to how you see your charity’s use of online fundraising? 5% 17% I feel we’re making the most of online fundraising. 56% 22% http://icanhaz.com/pf

Online donors are all young, aren’t they? % of first-time donations in each age group 48% 41% 37% 37% 34% 25% 18-24 25-34 35-44 45-54 55-64 >64 JustGiving May-June exit questionnaire – 1,238 respondents

Some insight from our credit crunch research In the next three months, do you think you may have to reconsider how much you give to charity? 70% 63% 61% 61% 61% 60% 50% 40% Jan - Feb 32% 31% March 30% 29% 30% April May 20% 10% 7% 6% 6% 6% 3% 2% 2% 3% 0% No, I don't think I will Yes, I may consider Yes, I may consider Yes, I may consider giving a little less cutting back a lot stopping giving http://icanhaz.com/crunchmonitor

London Marathon analysis 12 10 Donations inc. GA (£m) 8 6 FLM08 FLM09 4 2 0 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May http://icanhaz.com/flm09

5% making the most 40% giving less http://www.flickr.com/photos/villes/696080093

Chance to innovate Take risks; be bold? http://www.flickr.com/photos/sutto007/271815988

More insight from our credit crunch research Has thinking harder resulted in you changing your charity giving? I've largely stopped giving I give more than 3% I've cut back a lot before 6% 13% I still give, but a little less 35% I give about the same 43% JustGiving May exit questionnaire – 1,156 respondents http://icanhaz.com/crunchmonitor

More insight from our credit crunch research Has thinking harder resulted in you changing your charity giving? I've largely stopped giving 3% I give more than I've cut back a lot before 6% 13% I still give, but a little less 35% I give about the same 43% JustGiving May exit questionnaire – 1,156 respondents http://icanhaz.com/crunchmonitor

Growth in user created events 12,000 10,000 8,000 2007 6,000 2008 4,000 2,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Growth in user created events 51%

Is this the return of community fundraising? “Mass participation events will survive the downturn and be an area of massive potential because the amount raised per head is manageable” John Neate, Chief Executive, Prostate Cancer Charity http://icanhaz.com/commFR

What’s the key to weathering the storm? “Devolved fundraising involves surrendering a certain amount of overall control” Kevin Blowe, Buwan Kothi International Trust http://icanhaz.com/ipledge

Give people the tools they need http://www.flickr.com/photos/dougbelshaw/218829408

Community fundraising An article… A Facebook group www.facebook.com/group.php?gid=32985131033 www.guardian.co.uk/commentisfree/2008/jun/20/transport.religion

The atheist bus phenomenon http://justgiving.wordpress.com/2008/10/24/atheist-bus-rides-again

Lessons from the Atheist Bus Campaign Let people have conversations about your appeal and your cause Make it easy to share and find content online Reach out to bloggers as well as traditional PR & print media Be prepared to be imaginative and take risks Prepare to lose a certain amount of control http://icanhaz.com/abus

Facebook – biggest referrer to Justgiving http://icanhaz.com/jgfb

Facebook – biggest referrer to Justgiving 30% 400,000 referrals installs http://apps.new.facebook.com/justgiving

How people use Facebook to fundraise friends 3% Wall posted event 1% 3% 0% inbox 11% profile 35% Group 23% home 24% http://icanhaz.com/jgfb

Community fundraising through Twitter http://twitter.com/serafinowicz/status/132109384

Community fundraising through Twitter 14% of referrals on 13th March to Justgiving were from Twitter www.justgiving.com/peterserafinowicz

Community fundraising on Twitter – micro donations 1,106 donations £4.86 average 3% 6% £2.00 £10.00 8% £5.00 £4.00 £6.00 9% 66% www.justgiving.com/peterserafinowicz

Use the web; invest in it Look at how you thank, as well as how you ask Show how donations are used Use videos/photos/stories – and allow feedback Look after people who donate online Look after people who raise money for you online

RNID Impact Report (digital annual report) www.rnidimpact.org.uk

Canadian blood services thank-you site http://thankyourdonor.ca http://www.andrewjrobinson.net/?p=75

Promote creativity Weddings? http://www.wateraid.org/uk/donate/858.asp?lnkid=uk,wed

Promote creativity Other ways…? http://www.oxfam.org.uk/get_involved/fundraise/fundraising_guide

In Memory fundraising http://icanhaz.com/ChelseaP

Social media is a toolset – use it wisely http://flickr.com/photos/dbarefoot/181487346

St Ann’s social media success 238% http://icanhaz.com/stanns

St Ann’s social media success “If I could give one tip it would be: do one thing now – you don’t need a strategy in place, just try it out! For example, set up a Facebook group/event or a Twitter site and actively promote it on your emails – see what happens as a result!” Catherine Williams, Director of Fundraising and Communications, St Ann’s Hospice http://icanhaz.com/stanns

What are you telling your supporters? http://flickr.com/photos/mpdanielcouk/3425205250

How do you treat your supporters online? http://flickr.com/photos/kaptainkobold/195999767

Are they part of your story? http://flickr.com/photos/umjanedoan/49670757

Are they part of your dreams? http://flickr.com/photos/gi/2953550

Jonathan Waddingham jonathan@justgiving.com twitter.com/jon_bedford justgiving.com/blog slideshare.net/jwaddingham

IoF South West Conference

by Jonathan Waddingham on Jun 18, 2009

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