IoF Tech Conference 14th May 2009

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What charities really think of online fundraising and how to make the most of it - new and updated presentation - woo!

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IoF Tech Conference 14th May 2009

  1. 1. What charities really think of online giving, and how to make the most of it Jonathan Waddingham Justgiving 14th May 2009
  2. 2. Some insight from our charity research (Summer 08) Which of these statements is closest to how you see your charity’s use of online fundraising? 5% I feel we’re having a good go, but could do better. 17% I feel we’re trailing other charities, but we're not sure what to do next. I feel we’re way behind. I feel we’re making the most of online fundraising. 56% 22% http://icanhaz.com/pf
  3. 3. Some insight from our credit crunch research In the next three months, do you think you may have to reconsider how much you give to charity? 70% 61% 61% 60% 50% 40% 32% January - February 30% 30% March 20% 10% 7% 6% 3% 2% 0% No, I don't think I will Yes, I may consider Yes, I may consider Yes, I may consider giving a little less cutting back a lot stopping giving http://icanhaz.com/crunchmonitor
  4. 4. http://www.flickr.com/photos/villes/696080093
  5. 5. http://www.flickr.com/photos/sutto007/2718159886
  6. 6. More insight from our credit crunch research Has being affected by the economic downturn affected how hard people think about giving to charity? 60% 51% 50% 44% 41% 41% 40% 35% 29% Affected and thought harder 30% Unaffected and thought harder All those who thought harder 18% 20% 13% 8% 10% 8% 6% 3% 2% 2% 1% 0% I give more than I give about the I still give, but a I've cut back a lot I've largely stopped before same little less giving http://icanhaz.com/crunchmonitor
  7. 7. Growth in user created events New quot;user createdquot; events on Justgiving 12,000 10,000 8,000 2007 6,000 2008 4,000 2,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  8. 8. Is this the return of community fundraising? Growth in user created events from 2007 to 2008 250% 200% 150% 100% 50% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  9. 9. Community fundraising “Mass participation events will survive the downturn and be an area of massive potential because the amount raised per head is manageable” John Neate, Chief Executive, Prostate Cancer Charity http://icanhaz.com/commFR
  10. 10. What’s the key to weathering the storm? “Devolved fundraising involves surrendering a certain amount of overall control” Kevin Blowe, Buwan Kothi International Trust http://icanhaz.com/ipledge
  11. 11. Don’t Go There http://flickr.com/photos/daflow/538975768
  12. 12. http://twitter.com/kanter/statuses/1630284412
  13. 13. Give people the tools they need http://www.flickr.com/photos/dougbelshaw/2188294089
  14. 14. What happens when a community supports something “White Van Man has set up a donations page to support the Yorkshire Air Ambulance through justgiving.com in thanks for their work getting Richard Hammond to hospital in double quick smooth running time.” http://icanhaz.com/pistonheads
  15. 15. Fundraising for Richard Hammond Original target: £340 £190,000 raised in 7 days http://icanhaz.com/hammond www.justgiving.com/phrichardhammond
  16. 16. Community fundraising through Twitter www.justgiving.com/peterserafinowicz
  17. 17. Community fundraising through Twitter – instant feedback http://twitter.com/serafinowicz/status/1321093848
  18. 18. What happens when a community supports something 14% of referrals on 13th March to Justgiving were from Twitter www.justgiving.com/peterserafinowicz
  19. 19. Community fundraising through Twitter – micro donations Donation amounts to justgiving.com/peterserafinowicz 0% 0% 1,106 donations 1% 1% 1% £4.86 average 3% 6% £2.00 8% £10.00 £5.00 £4.00 £6.00 9% 66% www.justgiving.com/peterserafinowicz
  20. 20. And again… An article… A Facebook group www.facebook.com/group.php?gid=32985131033 www.guardian.co.uk/commentisfree/2008/jun/20/transport.religion
  21. 21. The atheist bus phenomenon… Donations to www.justgiving.com/atheistbus £100,000 £90,000 £80,000 £70,000 £60,000 £50,000 £40,000 £30,000 £20,000 £10,000 £0 21/10/2008 22/10/2008 23/10/2008 24/10/2008 25/10/2008 http://justgiving.wordpress.com/2008/10/24/atheist-bus-rides-again
  22. 22. Lessons to be learnt from the Atheist Bus Campaign Prepare to lose a certain amount of control Make it easy to share content online Reach out to bloggers as well as traditional PR and print media Enable people to have conversations about your appeal Be prepared to be imaginative and take risks http://icanhaz.com/abus
  23. 23. Promote creativity… Weddings? http://www.wateraid.org/uk/donate/858.asp?lnkid=uk,wed
  24. 24. Promote creativity… Other ways…? http://www.oxfam.org.uk/get_involved/fundraise/fundraising_guide
  25. 25. Use the web. Invest in it Create websites for thanking, not just for asking Show how donations are used – videos/photos/stories – and allow feedback Develop an online donor development plan Develop an online fundraiser development plan Be creative
  26. 26. RNID Impact Report (annual report in the digital age) www.rnidimpact.org.uk
  27. 27. Canadian blood services thank-you site http://thankyourdonor.ca http://www.andrewjrobinson.net/?p=75
  28. 28. Social Media is a toolset – use it wisely They are tools that allow you to do something You have to figure out what that something is, what your goal is, your strategy… http://flickr.com/photos/dbarefoot/1814873464
  29. 29. Facebook – biggest referrer to Justgiving http://icanhaz.com/jgfb
  30. 30. Facebook – biggest referrer to Justgiving Over 300,000 installs of Justgiving Facebook application http://apps.new.facebook.com/justgiving
  31. 31. Facebook – still growing… http://apps.new.facebook.com/justgiving
  32. 32. How people use Facebook to fundraise Areas of Facebook people come to Justgiving posted friends Wall event 0% 3% 1% 3% inbox 11% profile 35% Group 23% home 24% http://icanhaz.com/jgfb
  33. 33. What are you ‘feeding’ your supporters online? http://flickr.com/photos/margin/2843636316
  34. 34. What are you telling your supporters? http://flickr.com/photos/mpdanielcouk/3425205250
  35. 35. How are you treating your supporters online? http://flickr.com/photos/kaptainkobold/195999767
  36. 36. Are they part of your story? http://flickr.com/photos/umjanedoan/496707576
  37. 37. Are they part of your dreams? http://flickr.com/photos/gi/2953550
  38. 38. Contact me… Jonathan Waddingham jonathan@justgiving.com twitter.com/jon_bedford justgiving.com/blog

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