Your SlideShare is downloading. ×
0
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Innovations in digital fundraising - presentation for charity works

1,613

Published on

This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about …

This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.

Published in: Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,613
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
44
Comments
0
Likes
7
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Brief background to your career - how you came to Just Giving from uni, the fact that you previously didn't know anything about fundraising etc.
  • Share what you have learned about fundraising since being at Just Giving.If I asked you to give me £10, what would you say? **** off? Or what do you need it for?
  • In 2012, 31% of visits were from mobile and tabletsiPhones accounted for 52% of all mobile & tablet traffic, iPad 22%Apple devices accounted for 75% of all mobile & tablet traffic, Android 19%, Blackberry 5%
  • Total revenues: $2.59bn (up 63 per cent on Q4 2012)Advertising revenues $2.34bn (up 76 per cent on Q4 2012)Monthly active users: 1.23 billion, up 16 per cent year on yearMobile monthly active users: 945 million, up 39 per cent YOYMobile ad revenue was 53 per cent of total ad revenueNet income: $523m, up from $64mRevenue for the full year 2013 was $7.87bn, an increase of 55 per cent YOY
  • How to explain The Big Dig in a sentence? A matched-funded campaign that raised over £2.5m in 13 weeks by telling stories direct from the ground, giving supporters the inside track on where and how their money would be used. Simple.
  • Transcript

    1. Innovations in Digital Fundraising Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Charity works, March 2014
    2. About JustGiving
    3. About me
    4. What is fundraising? http://www.flickr.com/photos/howardlake/2968799101
    5. http://www.flickr.com/photos/wwward0/7369844802 Do you think of this?
    6. Is it this? http://www.flickr.com/photos/howardlake/4995038929 Do you think of this?
    7. http://www.flickr.com/photos/nickwebb/8669415884 Do you think of this?
    8. http://www.flickr.com/photos/howardlake/12613212134/ Fudge?
    9. Fundraising is about storytelling (imho)
    10. (digital) Fundraising is about (digital) storytelling
    11. But first...
    12. How much do people give in the UK? https://www.cafonline.org/PDF/UKGiving2012Summary.pdf
    13. The proportion of giving isn’t increasing...
    14. Ok, so why does that matter?
    15. Digital revolution hasn’t increased giving http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083 (yet)
    16. The (digital) world is (already) changing
    17. Technology trends in the Vatican
    18. Smartphone usage in the UK 30.2% 50.9% 62.2% 2011 2012 2013 http://www.thinkwithgoogle.com/mobileplanet
    19. The Growth of mobile on JustGiving Percentage of mobile & tablet visits to JustGiving 57%! Jan - 14
    20. Facebook is mobile http://www.insidefacebook.com/2014/01/29/facebooks- q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue
    21. Mobile *only* is huge on Facebook
    22. Anyway, back to storytelling
    23. Wateraid’s Big Dig http://youtu.be/jAYhTmptQzk
    24. Wateraid’s Big Dig http://www.thebigdig.org/
    25. Dryathlon https://twitter.com/dryathlon/statuses/297296311043121153
    26. http://www.slideshare.net/tobyberesford/ibm-gamification- 040214-for-web
    27. Using Vine to say thanks https://vine.co/v/b5tnVIVjt2M
    28. Showing impact with a vine https://vine.co/v/hQutrmJOuUK
    29. How do you show fundraising impact? https://twitter.com/FindYourFeet/status/440886907736567808
    30. Images work well (on Facebook especially) https://www.facebook.com/msf.english
    31. Giving to share stories – Wahoo! http://www.wahoo.wateraid.org/uk/
    32. So, do you donate here often? https://www.mymateyourdate.com
    33. A quick word on social & mobile
    34. Mobile Facebook has overtaken desktop Facebook
    35. Does social media impact fundraising?
    36. “People want to give where they are”
    37. You can donate on JG using bananas http://instagram.com/p/bysL98QElR/
    38. The impact of mobile optimisation
    39. 140 character stories
    40. www.pinterest.com/mark phillips/old-charity-ads
    41. How that might look now?
    42. http://www.pinterest.com/pin/125186064615323468/
    43. In 2014?
    44. Now it’s your turn...
    45. Responsive charity profiles on JustGiving
    46. Mobile friendly impact statement
    47. Desktop friendly impact statement & more
    48. What would you say?
    49. How well can you tell your charity’s story?
    50. How well can you tell your charity’s story on mobile?
    51. How well can you tell your charity’s story on Twitter?
    52. How well can you tell your charity’s story on [insert new awesome platform]?
    53. Thanks! Jonathan Waddingham @jon_bedford slideshare.net/jwaddingham blog.justgiving.com slideshare.net/justgiving facebook.com/justgiving @justgiving

    ×