Innovations in digital fundraising - presentation for charity works

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This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about …

This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.

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  • Brief background to your career - how you came to Just Giving from uni, the fact that you previously didn't know anything about fundraising etc.
  • Share what you have learned about fundraising since being at Just Giving.If I asked you to give me £10, what would you say? **** off? Or what do you need it for?
  • In 2012, 31% of visits were from mobile and tabletsiPhones accounted for 52% of all mobile & tablet traffic, iPad 22%Apple devices accounted for 75% of all mobile & tablet traffic, Android 19%, Blackberry 5%
  • Total revenues: $2.59bn (up 63 per cent on Q4 2012)Advertising revenues $2.34bn (up 76 per cent on Q4 2012)Monthly active users: 1.23 billion, up 16 per cent year on yearMobile monthly active users: 945 million, up 39 per cent YOYMobile ad revenue was 53 per cent of total ad revenueNet income: $523m, up from $64mRevenue for the full year 2013 was $7.87bn, an increase of 55 per cent YOY
  • How to explain The Big Dig in a sentence? A matched-funded campaign that raised over £2.5m in 13 weeks by telling stories direct from the ground, giving supporters the inside track on where and how their money would be used. Simple.

Transcript

  • 1. Innovations in Digital Fundraising Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Charity works, March 2014
  • 2. About JustGiving
  • 3. About me
  • 4. What is fundraising? http://www.flickr.com/photos/howardlake/2968799101
  • 5. http://www.flickr.com/photos/wwward0/7369844802 Do you think of this?
  • 6. Is it this? http://www.flickr.com/photos/howardlake/4995038929 Do you think of this?
  • 7. http://www.flickr.com/photos/nickwebb/8669415884 Do you think of this?
  • 8. http://www.flickr.com/photos/howardlake/12613212134/ Fudge?
  • 9. Fundraising is about storytelling (imho)
  • 10. (digital) Fundraising is about (digital) storytelling
  • 11. But first...
  • 12. How much do people give in the UK? https://www.cafonline.org/PDF/UKGiving2012Summary.pdf
  • 13. The proportion of giving isn’t increasing...
  • 14. Ok, so why does that matter?
  • 15. Digital revolution hasn’t increased giving http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083 (yet)
  • 16. The (digital) world is (already) changing
  • 17. Technology trends in the Vatican
  • 18. Smartphone usage in the UK 30.2% 50.9% 62.2% 2011 2012 2013 http://www.thinkwithgoogle.com/mobileplanet
  • 19. The Growth of mobile on JustGiving Percentage of mobile & tablet visits to JustGiving 57%! Jan - 14
  • 20. Facebook is mobile http://www.insidefacebook.com/2014/01/29/facebooks- q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue
  • 21. Mobile *only* is huge on Facebook
  • 22. Anyway, back to storytelling
  • 23. Wateraid’s Big Dig http://youtu.be/jAYhTmptQzk
  • 24. Wateraid’s Big Dig http://www.thebigdig.org/
  • 25. Dryathlon https://twitter.com/dryathlon/statuses/297296311043121153
  • 26. http://www.slideshare.net/tobyberesford/ibm-gamification- 040214-for-web
  • 27. Using Vine to say thanks https://vine.co/v/b5tnVIVjt2M
  • 28. Showing impact with a vine https://vine.co/v/hQutrmJOuUK
  • 29. How do you show fundraising impact? https://twitter.com/FindYourFeet/status/440886907736567808
  • 30. Images work well (on Facebook especially) https://www.facebook.com/msf.english
  • 31. Giving to share stories – Wahoo! http://www.wahoo.wateraid.org/uk/
  • 32. So, do you donate here often? https://www.mymateyourdate.com
  • 33. A quick word on social & mobile
  • 34. Mobile Facebook has overtaken desktop Facebook
  • 35. Does social media impact fundraising?
  • 36. “People want to give where they are”
  • 37. You can donate on JG using bananas http://instagram.com/p/bysL98QElR/
  • 38. The impact of mobile optimisation
  • 39. 140 character stories
  • 40. www.pinterest.com/mark phillips/old-charity-ads
  • 41. How that might look now?
  • 42. http://www.pinterest.com/pin/125186064615323468/
  • 43. In 2014?
  • 44. Now it’s your turn...
  • 45. Responsive charity profiles on JustGiving
  • 46. Mobile friendly impact statement
  • 47. Desktop friendly impact statement & more
  • 48. What would you say?
  • 49. How well can you tell your charity’s story?
  • 50. How well can you tell your charity’s story on mobile?
  • 51. How well can you tell your charity’s story on Twitter?
  • 52. How well can you tell your charity’s story on [insert new awesome platform]?
  • 53. Thanks! Jonathan Waddingham @jon_bedford slideshare.net/jwaddingham blog.justgiving.com slideshare.net/justgiving facebook.com/justgiving @justgiving