Innovations in Digital
Fundraising
Jonathan Waddingham
Social & Labs Product Manager @JustGiving
@jon_bedford
Charity work...
About JustGiving
About me
What is fundraising?
http://www.flickr.com/photos/howardlake/2968799101
http://www.flickr.com/photos/wwward0/7369844802
Do you think of this?
Is it this?
http://www.flickr.com/photos/howardlake/4995038929
Do you think of this?
http://www.flickr.com/photos/nickwebb/8669415884
Do you think of this?
http://www.flickr.com/photos/howardlake/12613212134/
Fudge?
Fundraising is
about
storytelling
(imho)
(digital)
Fundraising is
about (digital)
storytelling
But first...
How much do people give in the UK?
https://www.cafonline.org/PDF/UKGiving2012Summary.pdf
The proportion of giving isn’t increasing...
Ok, so why
does that
matter?
Digital revolution hasn’t increased giving
http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083...
The (digital)
world is
(already)
changing
Technology trends in the Vatican
Smartphone usage in the UK
30.2%
50.9%
62.2%
2011 2012 2013
http://www.thinkwithgoogle.com/mobileplanet
The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
57%!
Jan - 14
Facebook is mobile
http://www.insidefacebook.com/2014/01/29/facebooks-
q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue
Mobile *only* is huge on Facebook
Anyway, back
to storytelling
Wateraid’s Big Dig
http://youtu.be/jAYhTmptQzk
Dryathlon
https://twitter.com/dryathlon/statuses/297296311043121153
http://www.slideshare.net/tobyberesford/ibm-gamification-
040214-for-web
Using Vine to say thanks
https://vine.co/v/b5tnVIVjt2M
Showing impact with a vine
https://vine.co/v/hQutrmJOuUK
How do you show fundraising impact?
https://twitter.com/FindYourFeet/status/440886907736567808
Images work well (on Facebook especially)
https://www.facebook.com/msf.english
Giving to share stories – Wahoo!
http://www.wahoo.wateraid.org/uk/
So, do you donate here often?
https://www.mymateyourdate.com
A quick word
on social &
mobile
Mobile Facebook has overtaken desktop Facebook
Does social
media impact
fundraising?
“People want to give where they are”
You can donate on JG using bananas
http://instagram.com/p/bysL98QElR/
The impact of mobile optimisation
140 character
stories
www.pinterest.com/mark
phillips/old-charity-ads
How that might look now?
http://www.pinterest.com/pin/125186064615323468/
In 2014?
Now it’s your
turn...
Responsive charity profiles on JustGiving
Mobile friendly impact statement
Desktop friendly impact statement & more
What would you say?
How well can
you tell your
charity’s story?
How well can
you tell your
charity’s story
on mobile?
How well can
you tell your
charity’s story
on Twitter?
How well can
you tell your
charity’s story
on [insert new awesome platform]?
Thanks!
Jonathan Waddingham
@jon_bedford
slideshare.net/jwaddingham
blog.justgiving.com
slideshare.net/justgiving
facebook...
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
Innovations in digital fundraising - presentation for charity works
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Innovations in digital fundraising - presentation for charity works

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This is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.

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  • Brief background to your career - how you came to Just Giving from uni, the fact that you previously didn't know anything about fundraising etc.
  • Share what you have learned about fundraising since being at Just Giving.If I asked you to give me £10, what would you say? **** off? Or what do you need it for?
  • In 2012, 31% of visits were from mobile and tabletsiPhones accounted for 52% of all mobile & tablet traffic, iPad 22%Apple devices accounted for 75% of all mobile & tablet traffic, Android 19%, Blackberry 5%
  • Total revenues: $2.59bn (up 63 per cent on Q4 2012)Advertising revenues $2.34bn (up 76 per cent on Q4 2012)Monthly active users: 1.23 billion, up 16 per cent year on yearMobile monthly active users: 945 million, up 39 per cent YOYMobile ad revenue was 53 per cent of total ad revenueNet income: $523m, up from $64mRevenue for the full year 2013 was $7.87bn, an increase of 55 per cent YOY
  • How to explain The Big Dig in a sentence? A matched-funded campaign that raised over £2.5m in 13 weeks by telling stories direct from the ground, giving supporters the inside track on where and how their money would be used. Simple.
  • Transcript of "Innovations in digital fundraising - presentation for charity works "

    1. 1. Innovations in Digital Fundraising Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Charity works, March 2014
    2. 2. About JustGiving
    3. 3. About me
    4. 4. What is fundraising? http://www.flickr.com/photos/howardlake/2968799101
    5. 5. http://www.flickr.com/photos/wwward0/7369844802 Do you think of this?
    6. 6. Is it this? http://www.flickr.com/photos/howardlake/4995038929 Do you think of this?
    7. 7. http://www.flickr.com/photos/nickwebb/8669415884 Do you think of this?
    8. 8. http://www.flickr.com/photos/howardlake/12613212134/ Fudge?
    9. 9. Fundraising is about storytelling (imho)
    10. 10. (digital) Fundraising is about (digital) storytelling
    11. 11. But first...
    12. 12. How much do people give in the UK? https://www.cafonline.org/PDF/UKGiving2012Summary.pdf
    13. 13. The proportion of giving isn’t increasing...
    14. 14. Ok, so why does that matter?
    15. 15. Digital revolution hasn’t increased giving http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083 (yet)
    16. 16. The (digital) world is (already) changing
    17. 17. Technology trends in the Vatican
    18. 18. Smartphone usage in the UK 30.2% 50.9% 62.2% 2011 2012 2013 http://www.thinkwithgoogle.com/mobileplanet
    19. 19. The Growth of mobile on JustGiving Percentage of mobile & tablet visits to JustGiving 57%! Jan - 14
    20. 20. Facebook is mobile http://www.insidefacebook.com/2014/01/29/facebooks- q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue
    21. 21. Mobile *only* is huge on Facebook
    22. 22. Anyway, back to storytelling
    23. 23. Wateraid’s Big Dig http://youtu.be/jAYhTmptQzk
    24. 24. Wateraid’s Big Dig http://www.thebigdig.org/
    25. 25. Dryathlon https://twitter.com/dryathlon/statuses/297296311043121153
    26. 26. http://www.slideshare.net/tobyberesford/ibm-gamification- 040214-for-web
    27. 27. Using Vine to say thanks https://vine.co/v/b5tnVIVjt2M
    28. 28. Showing impact with a vine https://vine.co/v/hQutrmJOuUK
    29. 29. How do you show fundraising impact? https://twitter.com/FindYourFeet/status/440886907736567808
    30. 30. Images work well (on Facebook especially) https://www.facebook.com/msf.english
    31. 31. Giving to share stories – Wahoo! http://www.wahoo.wateraid.org/uk/
    32. 32. So, do you donate here often? https://www.mymateyourdate.com
    33. 33. A quick word on social & mobile
    34. 34. Mobile Facebook has overtaken desktop Facebook
    35. 35. Does social media impact fundraising?
    36. 36. “People want to give where they are”
    37. 37. You can donate on JG using bananas http://instagram.com/p/bysL98QElR/
    38. 38. The impact of mobile optimisation
    39. 39. 140 character stories
    40. 40. www.pinterest.com/mark phillips/old-charity-ads
    41. 41. How that might look now?
    42. 42. http://www.pinterest.com/pin/125186064615323468/
    43. 43. In 2014?
    44. 44. Now it’s your turn...
    45. 45. Responsive charity profiles on JustGiving
    46. 46. Mobile friendly impact statement
    47. 47. Desktop friendly impact statement & more
    48. 48. What would you say?
    49. 49. How well can you tell your charity’s story?
    50. 50. How well can you tell your charity’s story on mobile?
    51. 51. How well can you tell your charity’s story on Twitter?
    52. 52. How well can you tell your charity’s story on [insert new awesome platform]?
    53. 53. Thanks! Jonathan Waddingham @jon_bedford slideshare.net/jwaddingham blog.justgiving.com slideshare.net/justgiving facebook.com/justgiving @justgiving

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