How real people use social media to make a real impact


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Given at Social Media Britain, on the 12/10/11, this presentation shows the latest numbers on how social media sharing is impacting fundraising on JustGiving, and how we're trying to encourage people to share their generosity on social networks.

Published in: Technology
  • Thanks for confirming that. A very useful set of stats which I'll be sharing. Congratulations.
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  • Hi Howard, that month was the period from the release of these new features on the 6th September to 6th October this year. So you're right in saying that this social sharing after sponsor donations generated an extra £152k in that month. As for the LinkedIn question, sadly there was a problem with the tech behind LinkedIn's sharing button that meant we couldn't track the number of shares to LinkedIn, but they have no fixed that so we should be able to start tracking that in the next week or so.
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  • Thanks for sharing this Jon. Some questions on slide 12: which month does this relate to? Does this mean that social media sharing generated an additional £152k in donations via JustGiving? And why no average for LinkedIn? Thanks.
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How real people use social media to make a real impact

  1. 1. How real people use social media to make a real impact<br />Jonathan Waddingham<br />@jon_bedford<br />Product Manager @JustGiving<br />October 12th 2011<br />
  2. 2. 23% of visits to Justgiving come from Facebook<br />
  3. 3. 16% of all donations come from Facebook<br /><br />
  4. 4. It’s not just us<br /><br />
  5. 5. Friends’ stories have more impact<br /><br />
  6. 6. People will tell your story<br /> (if you ask)<br />
  7. 7. The ‘nudge’<br />
  8. 8. Prompt sharing of *personal* stories<br />Give reasons to share!<br />
  9. 9. How we encourage sponsors to share<br />Give reasons to share!<br />Making this more prominent increased sharing by over 50%<br />
  10. 10. Sponsors share more<br />
  11. 11. (even celebs)<br />
  12. 12. Extra donations after 1 month<br />£136,705.69 total<br />£19.13 average<br />£3.34 value per share <br />£8,779.70 total<br />£27.87 average<br />£1.74 value per share<br />£6,709.11 total<br />£35.50 average<br />£152,194.50 <br />
  13. 13. How many share?<br />7% of people share to Facebook<br />1% share to Twitter<br />What will your percentage be?<br />
  14. 14. Sonny’s law – after every action, share<br />Made a purchase?<br />Signed a petition?<br />Registered for an event?<br />Signed up for newsletter?<br />Watched a video?<br />Tell your friends<br />And say WHY<br />
  15. 15. Think about *what* gets shared<br />What content is pre-filled in a tweet button?<br />Do you ensure people are prompted to follow you after tweeting?<br />What content is pre-filled on a Facebook share? A like?<br />What do you offer the user? Awesome awesomeness?<br />
  16. 16. The new Open Graph<br />What actions are relevant to you?<br />What actions are relevant to your users?<br />What is going to make people click?<br /><br />
  17. 17. Some inspiration...<br /><br />
  18. 18. Mark-up or be marked down<br /><br /><br />
  19. 19. Make your shares interesting :)<br />
  20. 20. Ensure you track effectively<br /><br />
  21. 21. Think about timeline. It’s awesome.<br /><br />
  22. 22. The best social media campaign. Fact.<br />
  23. 23.<br />
  24. 24. There was a video<br /><br />
  25. 25. There was an email<br />
  26. 26. There was a fundraising page<br /><br />
  27. 27. Then I heard this on Facebook<br />
  28. 28. Then the thanks started rolling in...<br />
  29. 29.
  30. 30.
  31. 31. Watch the video and be inspired >>><br />(Video appears next thanks to the magic of Slideshare and YouTube)<br /><br />
  32. 32. You should vote for Lucy<br /><br />
  33. 33. Jonathan Waddingham<br /><br />@jon_bedford<br /><br />Product Manager @JustGiving<br />