This presentation shows recent (and old) examples of how people have used Facebook to fundraise and why they were successful. It also shows how JustGiving enables people to raise more by integrating with Facebook as well as how you can use their tools to make your content more personalised and add more value.
4. What we’ll cover How people have used Facebook to campaign & raise money How we’re integrating with Facebook & why it’s important What we’ve learnt and how you can help messages spread
9. Why did they work? The trend was already popular, needed no explanation Was easy to support The communities involved were engaged Connected with a desire for real action Easy to share
11. The first big Facebook fundraising campaign www.facebook.com/group.php?gid=32985131033 www.guardian.co.uk/commentisfree/2008/jun/20/transport.religion Stated with an article… ... followed by a Facebook group
13. Quirky and different – a shared passion Easy to share Used social media to connect a group of like minded people Organisation was prepared to lose a certain amount of control Why did this work? http://just.ly/atheistbus
16. Quirky and different – a shared passion Easy to share Used social media to connect a group of like minded people Became a movement Why did this work?
23. Facebook Like buttons and JustGiving 61,567 Number of likes from 29 September to 4th December 26,981 Number of visits from links that were liked YAY 1 like = 3 visits
24. You get great stats from Facebook Insights www.facebook.com/insights
31. (there’s a Christmas virtual gifts app too) http://apps.facebook.com/justgivinggifts
32. Facebook apps – what we’ve learnt You need to budget not only for build, but for maintenance Facebook’s platform changes frequently (often without warning) They must now be optimised for sharing content If you build it, they won’t come
44. A few small takeaways Facebook is being used for campaigning and sharing the things people care about This is not a new trend – it’s what people do Facebook apps are great, but they do need looking after Social plugins are an easy way of adding value and personalisation Look after your users (and their data), some won’t want to share
45. Carry on the conversation Jonathan Waddingham jonathan@justgiving.com @jon_bedford @justgiving http://blog.justgiving.com slideshare.net/jwaddingham
Editor's Notes
22 Million in the UK
Direct Traffic, Traffic from Facebook, Traffic from Twitter. 40%, 17%, 1%
People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey
Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.