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Discover the secrets of online fundraisers (IoF National Convention 2010)

by Jonathan Waddingham on Jul 05, 2010

5,712 views

How changes in online behaviours have affected how individuals raise money to charity, the tools they use, what drives them to fundraise and who they are.

How changes in online behaviours have affected how individuals raise money to charity, the tools they use, what drives them to fundraise and who they are.

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http://jonathanwaddingham.com	282
http://blog.justgiving.com	164
http://www.thinkcs.org	96
http://www.fundraising.co.uk	56
http://fundraiseronline.blogspot.com	16
http://development.thinkaboutit.eu	7
http://fundraiseronline.blogspot.fr	4
http://fundraiseronline.blogspot.nl	3
http://translate.googleusercontent.com	2
http://causegeek.com	1
http://sylwiapresley.com	1

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Jane Backhurst This is useful, thank you 2 years ago
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Jonathan Waddingham, Product Manager at JustGiving Thanks Marc, appreciate that - really glad it's helpful :-) 2 years ago
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Marc Bowker, Self employed consultant at Marc Bowker Really wish I could have been at the IoF National Convention to hear you give this presentation. The information is simply fascinating! Thanks for sharing.

Marc 2 years ago
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58% increase in other occasions55% increase in other sporting events
Half 1 2010
Get the most recent charts
Direct Traffic, Traffic from Facebook, Traffic from Twitter. 40%, 17%, 1%
22 Million in the UK
In 2009, 37.4 million adults (76 per cent of the UK adult population) accessed the Internet in the three months prior to interview– 75% of UK adult online population is on Facebook26,543,600 UK facebook users
Who’s using FB connect – who knows what it is?
Who’s using FB connect – who knows what it is?
Find a charity example too.Not just fundraising – campaigning, can be action, participation, engagement.
66% of people come to JG from FB newsfeed, only 1% from the FB inboxUsers are mostly female (57%) and the four biggest groups are: Female 25-34 (21%)Female 35-44 (17%)Male 25-34 (13%)Male 35-44 (13%).
People were prompted to take survey after making a donation to an online fundraising pageDonation could have been made to any size charity in any categorySurvey carried out from 13th August 2009 to 26th May 201010,063 people took the survey
263 people
Previously we had simply been suggesting it to be people in our fundraising packs. This is when we saw the dramatic increase from 497 pages to 2223 pages. And consequently a massive uplift in the overall income for the event.
Decisions related to donors’ personal background

5 Likes

Veniamin Stakhovsky, Strategist at Ailove 5 months ago
Simon Kirby, Management consultant at Opine Consulting 2 years ago
monstersf 2 years ago
dgfpaice 2 years ago
Family Holiday Association at Family Holiday Association 2 years ago

Discover the secrets of online fundraisers (IoF National Convention 2010) Presentation Transcript

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