Digital lessons from Haiti - #DigiFun2010

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The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications.

Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.

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  • With a staggering £60m raised for the DEC Haiti Earthquake Appeal to date and almost half the people in the UK having donated. Over £19m has been donated online. Facebook was the 2nd most important source of online referrals after BBC websites and Twitter 5th most important.
  • Social media presence has long been regarded by many fundraisers as difficult for charities to directly monetise but people texting ‘GIVE’ to 70077 has so far raised over £161,000 despite being promoted almost exclusively on twitter.
  • Title of an email after the “twestival”
  • Digital lessons from Haiti - #DigiFun2010

    1. 1. #DigiFun2010<br />Lessons from Haiti<br />Jonathan Waddingham<br />Digital Strategist<br />JustGiving<br />
    2. 2. About JustGiving...<br />10m+ <br />have helped <br />over 8000 charities<br />over£550m<br />raised<br />
    3. 3. <ul><li>Digital Strategist at JustGiving
    4. 4. Work with charities to make best use of the web
    5. 5. Research online (giving) trends to provide insight
    6. 6. Manage JustGiving’s social media strategies</li></ul>www.slideshare.net/jwaddingham<br />About me...<br />
    7. 7. http://flickr.com/photos/umjanedoan/496707576 <br />
    8. 8. Phone blogging<br />Videos<br />Maps<br />Photos<br />Facebook<br />Blogs<br />Twitter<br />
    9. 9. Bringing the story to life<br />
    10. 10. http://twitter.com/BritishRedCross/status/7941668326<br />
    11. 11. http://www.flickr.com/photos/britishredcross/sets/72157623201983100/<br />
    12. 12. http://icanhaz.com/actionaidFBphotos<br />
    13. 13. http://icanhaz.com/actionaidblog<br />
    14. 14. Sharing stories and encouraging others to share<br />
    15. 15. Haiti<br />http://twitter.com/MSF_uk/status/7994646996<br />
    16. 16. http://bit.ly/8WypVI<br />
    17. 17. Getting people involved in the story<br />
    18. 18. http://twitter.com/stcuk/status/7942580713 <br />
    19. 19. Showing where things are happening<br />
    20. 20. http://twitter.com/MSF_uk/status/9290874659<br />
    21. 21. http://icanhaz.com/MSFmap<br />
    22. 22. Giving instant updates on the stories<br />
    23. 23. http://twitter.com/Louisoxfam/status/7925922295<br />
    24. 24. Stories to be heard<br />http://icanhaz.com/oxfamipadio<br />
    25. 25.
    26. 26. S <br />http://haitiquake.posterous.com/?page=26<br />
    27. 27. "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need." <br />Andrew Cates, chief executive of orphan charity SOS Children's Villages<br />
    28. 28. Giving exclusive access to stories<br />
    29. 29. http://twitter.com/decappeal/status/7719398952<br />
    30. 30.
    31. 31. "With technology and particularly social media developing so quickly there are new and extraordinary things that we can do to engage people in responding to each new disaster.<br />This feels like the first truly digital response to a major overseas emergency and the support we have received from online communities has been amazing." <br />DEC Chief Executive Brendan Gormley<br />
    32. 32. They were no experts – but learnt by doing, and from partner charities<br />The biggest risk was *not* getting involved – an opportunity cost<br />Low effort – the barrier to entry is still small<br />Primarily a way of creating discussion within communities<br />Strengthen existing membership, increase trust in the DEC<br />Lessons from the DEC<br />
    33. 33. http://icanhaz.com/NFPCharlieSimpson<br />
    34. 34. How does that apply to you?<br />
    35. 35. Transparency and feedback<br />
    36. 36. http://www.dubsimon.ie/d2d<br />
    37. 37. www.charitywater.org/mailings/twestivalday1.htm<br />
    38. 38. http://www.solar-aid.org/yourdonations/<br />
    39. 39. “What a great video.<br />It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.<br />Thanks for creating this video. Can't wait to see the next one!”<br />
    40. 40. http://www.rnidimpact.org.uk/<br />
    41. 41. http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou<br />
    42. 42. http://www.seewhereyourmoneygoes.org.uk/<br />
    43. 43. http://myprojects.cancerresearchuk.org/<br />
    44. 44. “Donating becomes relevant to the supporter — they find something that’s more tangible” <br />Samantha Collen, senior project leader, Cancer Research UK innovation team.<br />
    45. 45. http://www.childsifoundation.org/our-mission/<br />
    46. 46. Disaster fundraising is unique, but there are lessons to be learned<br />How can you use social media to tell your stories?<br />Transparency is a key theme – people want to know where their money goes<br />The usual social media rules apply – enable sharing, conversations and feedback<br />Focus on demonstrating impact using digital media<br />Don’t forget to say thanks<br />
    47. 47. Carry on the conversation…<br />Jonathan Waddingham<br />jonathan@justgiving.com<br /> @jon_bedford<br />http://blog.justgiving.com <br />slideshare.net/jwaddingham<br />http://bit.ly/JWblog <br />LinkedIn<br />

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