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Digital lessons from Haiti - #DigiFun2010
 

Digital lessons from Haiti - #DigiFun2010

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The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, ...

The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications.

Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.

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  • With a staggering £60m raised for the DEC Haiti Earthquake Appeal to date and almost half the people in the UK having donated. Over £19m has been donated online. Facebook was the 2nd most important source of online referrals after BBC websites and Twitter 5th most important.
  • Social media presence has long been regarded by many fundraisers as difficult for charities to directly monetise but people texting ‘GIVE’ to 70077 has so far raised over £161,000 despite being promoted almost exclusively on twitter.
  • Title of an email after the “twestival”

Digital lessons from Haiti - #DigiFun2010 Digital lessons from Haiti - #DigiFun2010 Presentation Transcript

  • #DigiFun2010
    Lessons from Haiti
    Jonathan Waddingham
    Digital Strategist
    JustGiving
  • About JustGiving...
    10m+
    have helped
    over 8000 charities
    over£550m
    raised
    • Digital Strategist at JustGiving
    • Work with charities to make best use of the web
    • Research online (giving) trends to provide insight
    • Manage JustGiving’s social media strategies
    www.slideshare.net/jwaddingham
    About me...
  • http://flickr.com/photos/umjanedoan/496707576
  • Phone blogging
    Videos
    Maps
    Photos
    Facebook
    Blogs
    Twitter
  • Bringing the story to life
  • http://twitter.com/BritishRedCross/status/7941668326
  • http://www.flickr.com/photos/britishredcross/sets/72157623201983100/
  • http://icanhaz.com/actionaidFBphotos
  • http://icanhaz.com/actionaidblog
  • Sharing stories and encouraging others to share
  • Haiti
    http://twitter.com/MSF_uk/status/7994646996
  • http://bit.ly/8WypVI
  • Getting people involved in the story
  • http://twitter.com/stcuk/status/7942580713
  • Showing where things are happening
  • http://twitter.com/MSF_uk/status/9290874659
  • http://icanhaz.com/MSFmap
  • Giving instant updates on the stories
  • http://twitter.com/Louisoxfam/status/7925922295
  • Stories to be heard
    http://icanhaz.com/oxfamipadio
  • S
    http://haitiquake.posterous.com/?page=26
  • "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need."
    Andrew Cates, chief executive of orphan charity SOS Children's Villages
  • Giving exclusive access to stories
  • http://twitter.com/decappeal/status/7719398952
  • "With technology and particularly social media developing so quickly there are new and extraordinary things that we can do to engage people in responding to each new disaster.
    This feels like the first truly digital response to a major overseas emergency and the support we have received from online communities has been amazing."
    DEC Chief Executive Brendan Gormley
  • They were no experts – but learnt by doing, and from partner charities
    The biggest risk was *not* getting involved – an opportunity cost
    Low effort – the barrier to entry is still small
    Primarily a way of creating discussion within communities
    Strengthen existing membership, increase trust in the DEC
    Lessons from the DEC
  • http://icanhaz.com/NFPCharlieSimpson
  • How does that apply to you?
  • Transparency and feedback
  • http://www.dubsimon.ie/d2d
  • www.charitywater.org/mailings/twestivalday1.htm
  • http://www.solar-aid.org/yourdonations/
  • “What a great video.
    It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.
    Thanks for creating this video. Can't wait to see the next one!”
  • http://www.rnidimpact.org.uk/
  • http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
  • http://www.seewhereyourmoneygoes.org.uk/
  • http://myprojects.cancerresearchuk.org/
  • “Donating becomes relevant to the supporter — they find something that’s more tangible”
    Samantha Collen, senior project leader, Cancer Research UK innovation team.
  • http://www.childsifoundation.org/our-mission/
  • Disaster fundraising is unique, but there are lessons to be learned
    How can you use social media to tell your stories?
    Transparency is a key theme – people want to know where their money goes
    The usual social media rules apply – enable sharing, conversations and feedback
    Focus on demonstrating impact using digital media
    Don’t forget to say thanks
  • Carry on the conversation…
    Jonathan Waddingham
    jonathan@justgiving.com
    @jon_bedford
    http://blog.justgiving.com
    slideshare.net/jwaddingham
    http://bit.ly/JWblog
    LinkedIn