Charities and the art of digital storytelling

Internet World 2010 Charities and the art of digital storytelling Jonathan Waddingham Digital Strategist JustGiving

About JustGiving... 10m+ have helped over 8000 charities over £550m raised

About me... • Digital Strategist at JustGiving • Work with charities to make best use of the web • Research online (giving) trends to provide insight • Manage JustGiving’s social media strategies www.slideshare.net/jwaddingham

http://flickr.com/photos/umjanedoan/496707576

Bringing the story to life

http://twitter.com/BritishRedCross/status/794166832

http://www.flickr.com/photos/britishredcross/sets/72157623201983100/

http://icanhaz.com/actionaidFBphotos

http://icanhaz.com/actionaidblog

Sharing stories and encouraging others to share

Haiti http://twitter.com/MSF_uk/status/7994646996

http://bit.ly/8WypVI

Getting people involved in the story

http://twitter.com/stcuk/status/7942580713

Showing where things are happening

http://twitter.com/MSF_uk/status/9290874659

http://icanhaz.com/MSFmap

Giving exclusive access to stories

http://twitter.com/decappeal/status/7719398952

Instant updates on the stories

http://twitter.com/Louisoxfam/status/7925922295

Stories to be heard http://icanhaz.com/oxfamipadio

S http://haitiquake.posterous.com/?page=26

"We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need." Andrew Cates, chief executive of orphan charity SOS Children's Villages

Stories can be told every day too

Generosity

http://twitter.com/CR_UK/status/12706874468

http://twitter.com/BCCare/bccfundraisers/

http://twitter.com/BCCare/status/11748451411

Transparency and feedback

www.charitywater.org/mailings/twestivalday1.htm

http://www.solar-aid.org/yourdonations/

“What a great video. It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life. Thanks for creating this video. Can't wait to see the next one!”

http://www.rnidimpact.org.uk/

http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou

http://www.seewhereyourmoneygoes.org.uk/

Cancer Research UK and donor feedback

http://myprojects.cancerresearchuk.org/

http://www.childsifoundation.org/our-mission/

Many charities have woken up to the power of digital storytelling They’re actively using social media to tell their stories Transparency is a key theme – people want to know where their money goes The usual social media rules apply – empower sharing, conversations, feedback Focus on demonstrating impact using digital media Don’t forget to say thanks

Carry on the conversation… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://blog.justgiving.com slideshare.net/jwaddingham http://bit.ly/JWblog LinkedIn

Charities and the art of digital storytelling

by Jonathan Waddingham on Apr 28, 2010

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Charities and the art of digital storytelling — Presentation Transcript

http://blog.justgiving.com	83
http://www.slideshare.net	22
http://causegeek.com	13
http://pact-travian.co.uk	1