Fmi final beverage cat man webinar[1]


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  • Dear Jeanne-What a marvallous data collection & what a nice way to communicate ur point of view via slides. I loved ittttttttttttt. outstanding & mind blowing. Keep it up dear.
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  • Source: 2009 GMA/Deloitte Green Shopper Study “Finding the green in today’s shoppers”. Sample Size is 6,498 Shoppers Interviewed as they exited the store; Percent figures indicate portion of respondents who indicated that they a) would purchase a green product (q14) b) answered ‘Yes’ to knowing what a green product is (unaided q9) c) were looking for a green product (yes or no to seeing green products q10) d) saw green products (q10) and e) purchased a green product (aided) (q11). A sample questionnaire provided to shoppers is in Appendix A
  • Supervalu private organic brand – product priorities
  • There are many aspects of products to be considered in sustainability – one of many thingsAttributes of sustainable products include:Promotes the responsible use and conservation of land, fuels and electricity;Is certified to third-party standards or ecolabels for sustainability attributes;Reduces waste and makes efficient use of resources (energy and water especially);Was sourced, grown, or made using fair labor standards;Reduces polluting by-products or safety hazards during manufacture, use and disposal;Packaging or product can be recycled; andPackaging or product contains recycled materials.
  • Add person with question mark to bottom left of slide – use monochromeHow does cat man sort through these things?
  • Carbon footprintWater footprintWaste footprintPackagingCurrent agriculture trends (locally sourced, organic and use of biotechnology)
  • Carbon footprint – look a grocery product for footprint (walker’s crisps) and say equivalence in …What is it – product imageWhy important – cost of energyWhat should you ask your suppliers
  • Carbon footprintWater footprintWaste footprintPackagingCurrent agriculture trends (locally sourced, organic and use of biotechnology)
  • Carbon footprintWater footprintWaste footprintPackagingCurrent agriculture trends (locally sourced, organic and use of biotechnology)
  • Carbon footprintWater footprintWaste footprintPackagingCurrent agriculture trends (locally sourced, organic and use of biotechnology)
  • Carbon footprintWater footprintWaste footprintPackagingCurrent agriculture trends (locally sourced, organic and use of biotechnology)
  • Agricultural land occupies 50% of the Earth's habitable land (World Wildlife Fund)Globally, the agricultural sector consumes about 69% of the planet's fresh water-more than twice that of industry (23%) and dwarfing municipal uses (8%) (World Wildlife Fund)World food production will have to increase 70% to meet the needs of the 2.3 billion people that are expected to inhabit the planet and increasing demand of higher incomes. (FAO)
  • Picture of 2 ppl talking to each other – bubble with contentWhat you need to tell them, and then how you tell themTell your suppliers about your interest in sourcing products that address:the sustainability attributes of your product category andyour company’s sustainability prioritiesMode of communication: individual phone calls or emails, a webinar, or mass messages sent to all your suppliersDepends on how many suppliers you would like to contact
  • What makes a “good” ecolabel?Ecolabeling organization itself is credible, with appropriate management practicesMarket recognitionGood performance standardAddresses important sustainability hot spotsDeveloped in a transparent process with participation of all relevant stakeholdersPublically available
  • Mention FTC work in this area
  • Take guide, customize it, and make it your own
  • Fmi final beverage cat man webinar[1]

    1. 1. Sustainable Sourcing for BEVERAGE Category Managers: Using the FMI Guide<br />Five Winds International &<br />Ecos US<br />Conference Number(s):  1-877-782-5094 Participant Code: 200436 <br />January 26, 2011<br />
    2. 2. Acknowledgements<br />Produced “by the industry for the industry”<br />Thank you to:<br />United Soybean Board<br />FMI Sustainability Executive Committee and Council<br />Specifically those that helped to launch the development of the guide: Suzanne Forbes (Wakefern), Harriet Hentges (Ahold USA), Tom McIntyre (SUPERVALU), Karen Meleta (Wakefern), Tracy Taylor (Ahold USA) and Jeanne von Zastrow (FMI)<br />All those who participated in our Guide survey and submitted additional comments<br />
    3. 3. Background on Guide & Presentation<br />This presentation accompanies the document:<br />Sustainability on the Shelves<br />A Guide for Category Managers<br />Please customize the Guide and these slides for your own use<br />
    4. 4. Agenda<br />Learning Objectives<br />What is Sustainability?<br />Sustainable Sourcing<br />Decision Framework for Beverage<br />Take-Home Messages<br />Questions<br />
    5. 5. Learning Objectives<br />Provide good working understanding of sustainability in the food retail sector<br />Identify key sustainability issues specific to each product category<br />Possess questions and tools to help understand and verify sustainability claims, recognize “greenwashing”, and select more sustainable products<br />
    6. 6. What is Sustainability?<br />Sustainability<br />“Business practices and strategies that promote the long term well-being of the environment, society, and the bottom line” - FMI<br />
    7. 7. Sustainability in Your Company<br />Poll: Who is in charge of sustainability in your company?<br />Corporate Sustainability Director <br />Senior Executive designated to manage sustainability<br />c. Sustainability Team<br />d. Other<br />e. No one<br />7<br />
    8. 8. What is Sustainable Sourcing?<br />8<br />I take my decision-making elements of price, service, quality and availability and simply add our sustainability priorities as a fifth. Not all elements carry equal weight at all times but they are my top priorities when choosing what to buy. <br />- Tracy Taylor, Ahold USA<br /><ul><li>Quality
    9. 9. Availability
    10. 10. Price
    11. 11. Service</li></ul>Sustainable Sourcing<br />SUSTAINABLE ATTRIBUTES<br />
    12. 12. Sustainability is a Strategic Business Issue<br />300% <br />Growth of U.S. sales of “ethical” cleaning products in 2009. Packaged Research<br />$73M<br />Additional profit generated by Marks and Spencer’s Plan A sustainability strategy in 2009. M&S 2010 Progress Report<br />
    13. 13. Consumers are looking for “green”<br />Source: 2009 GMA/Deloitte Green Shopper Study<br />
    14. 14. Stepwise approach to buying more sustainable products<br />
    15. 15. Step 1: Know Your Priorities<br />What are your company’s priorities? <br />Sustainable sourcing strategy<br />Company sustainability priorities<br />Product priorities<br />
    16. 16. Poll: What sustainability issues are your customers asking about? (select all that apply)<br />a) Packaging<br /> b) Sustainable seafood<br /> c) Organic<br /> d) Local<br /> e) Toxic/natural ingredients<br /> f) Other<br />Step 1: What are your customers’ priorities?<br />
    17. 17. What is a Sustainable Product? <br />14<br />
    18. 18. How do these terms relate to sustainability? <br />recyclable<br />less toxics<br />organic<br />local<br />eco-labelled<br />less packaging<br />BPA-free<br />recycled content packaging<br />fair trade<br />durable<br />use less resources <br />
    19. 19. What are the Sustainability Issues for Beverage?<br />
    20. 20. Carbon Footprint<br />A carbon footprint includes all greenhouse gases emitted by a product’s production, transportation, consumption, and end of life.<br />Final carbon footprint calculation for a standard bag of Walkers Crisps is 80g CO2 which compares to 243g CO2 for an average cheeseburger<br />See Guide, page 22<br />Sources: US EPA Greenhouse Gas Equivalencies Calculator and and<br />
    21. 21. Water Footprint<br />53 gallons!<br />See Guide, page 22<br />Source: <br />
    22. 22. Waste Footprint<br />Every year, the US generates around 14 million tons of food waste, equivalent to 106 pounds of food waste per person<br />See Guide, page 23<br />Source:<br />
    23. 23. Packaging<br />Almost 1/3 of the waste generated in the U.S. is packaging<br />See Guide, page 24<br />Source:<br />
    24. 24. Organic, Local, and Bioengineering<br />Consumer demand? Sustainability science?<br />See Guide, page 25<br />Source:<br />
    25. 25. Processing, Recycling, and Disposal are Hot Spots for Beverage<br />
    26. 26. Processing, Recycling, and Disposal are HotSpots for Beverage<br />Enormous freshwater needs during processing…<br />518 liters of freshwater are required to produce just 1 liter of Minute Maid orange juice<br />35 liters of freshwater are needed to produce a half liter of Coca-Cola<br />Source:<br />
    27. 27. Processing, Recycling, and Disposal are HotSpots for Beverage<br />Large environmental impact during recycling and disposal…<br />Recycling 1 plastic bottle can conserve enough energy to power a light bulb for 6 hours.<br />Nearly8out of every 10 bottles will end up in a landfill<br />Source:<br />
    28. 28. Step 2: Communicate Needs to Suppliers<br />I am interested in sourcing products that address:<br /><ul><li>The sustainability attributes of my product category
    29. 29. My company’s sustainability priorities</li></li></ul><li>Step 3: Acquire Information<br />Poll: How do you typically get information about sustainability from your suppliers?<br />Written marketing material<br />Sales presentations<br />Supplier website<br />Informal one-on-one meetings<br />I have to inquire<br />I don’t receive information<br />
    30. 30. Step 3: Acquire Information<br />You’ve started the conversation, now begin to acquire information on company and product sustainability<br />See page 21 of Guide for General Questions to ask your suppliers <br /> company-dna#ixzz10qIvI7SA<br />"A lot of companies publish how green their building is, but it doesn't matter if you're shipping millions of power-hungry products with toxic chemicals in them," …."It's like asking a cigarette company how green their office is.”<br />Apple CEO Steve JobsSource: Businessweek 2010<br />
    31. 31. Step 4: Evaluate Information<br />If you have information gaps, circle back to “Acquire information”<br /><ul><li>Do you have a process to manage information?
    32. 32. Possible starting points:</li></ul>Review and compare to information in Guide & “For More Information” links<br />Compare information with your company priorities identified in Step 1<br />Talk to your sustainability team<br />Talk to other category managers<br />
    33. 33. Evaluate Information<br />Types of information you may receive:<br />
    34. 34. Eco-Labels: One tool in your toolkit<br />Learn more about the eco-labels for your category<br />SOURCES: World Resources Institute, Big Room Inc. | Bonnie Berkiwitz and Laura Stanton/The Washington Post - May 3, 2010<br />
    35. 35. Ask for substantiation on vague terms like:<br /><ul><li>Eco-friendly
    36. 36. Sustainable
    37. 37. Green
    38. 38. Environmentally-friendly</li></ul>Sin of the Hidden Trade-Off<br />Sin of No Proof<br />Sin of Vagueness<br />Sin of Irrelevance<br />Sin of Fibbing<br />Sin of the Lesser of Two Evils<br />Sin of Worshiping False Labels<br />For more information, see Guide pages 27-28<br />(Used with Permission)<br />
    39. 39. Greenwashing<br />Poll: If you think you’ve seen greenwashing, what about it made you question the claim?<br />No data/proof provided<br />Vague or undefined terms used<br />Claim seemed too good to be true<br />Hidden trade-offs may exist<br />Other<br />
    40. 40. Make Purchasing Decision<br />Evaluate sustainability as only one aspect in your purchasing decision<br /><ul><li>Quality
    41. 41. Availability
    42. 42. Price
    43. 43. Service
    44. 44. Sustainability attributes</li></li></ul><li>Take-Home Messages<br />Know the key sustainability issues for your category and how they fit with your company’s approach<br />Be on the lookout for greenwashing - when you see vague claims (e.g., “green”), dig deeper! (see Guide pages 27-28)<br />Just get started! Start small and build up, using the Guide as a reference tool along the way<br />
    45. 45. Further Questions?<br />Thank you <br />for your attention and participation today!<br />
    46. 46. Coming soon via Survey Monkey<br />Did this webinar:<br />Provide you with a good working understanding of sustainability in the food retail sector?<br />Identify key sustainability issues specific to your product category?<br />Possess questions and tools to help understand and verify sustainability claims, recognize “greenwashing”, and select more sustainable products?<br />
    47. 47. Contact Information<br />
    48. 48. Living Our Values<br />Five Winds is a Carbon Neutral Company <br />and follows a Sustainable Purchasing Policy<br />