23. Social media before an event
Start with a strategy
1. Set your goals and target groups
donderdag 7 maart 13 23
24. Social media before an event
Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
donderdag 7 maart 13 23
25. Social media before an event
Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
donderdag 7 maart 13 23
33. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
donderdag 7 maart 13 26
34. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
donderdag 7 maart 13 26
35. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
donderdag 7 maart 13 26
36. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
donderdag 7 maart 13 26
37. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
7. Create rumor with a Facebook or Twitter campaign
donderdag 7 maart 13 26
38. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
7. Create rumor with a Facebook or Twitter campaign
8. Make sure that the sign up form works on a mobile device
(iPhone, iPad, Android Tablets)
donderdag 7 maart 13 26
39. Start with a strategy
1. Set your goals and target groups
2. Research how your target group(s) use social media
3. Identify the “taste-makers”
4. Create accounts on the relevant social networks (Facebook,
Twitter, LinkedIn, Foursquare, etc)
5. Create an event on Facebook and LinkedIn
6. Choose a #hashtag
7. Create rumor with a Facebook or Twitter campaign
8. Make sure that the sign up form works on a mobile device
(iPhone, iPad, Android Tablets)
9. Make sure you have an advertising budget
donderdag 7 maart 13 26
45. Social media during an event
1. Make sure that you have a good free WIFI
connection.
donderdag 7 maart 13 31
46. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
donderdag 7 maart 13 31
47. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
donderdag 7 maart 13 31
48. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
donderdag 7 maart 13 31
51. Social media during an event
1. Make sure that you have a good free WIFI
connection
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
5. Make sure that you have a livestream
donderdag 7 maart 13 33
57. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
5. Make sure that you have a livestream
6. Use a Twitterwall
donderdag 7 maart 13 36
63. Social media during an event
1. Make sure that you have a good free WIFI
connection.
2. Share the #hashtag
3. Be leading in sharing updates, pictures etc.
4. Monitor during the event
5. Make sure that you have a livestream
6. Use a Twitterwall
7. Invite bloggers
donderdag 7 maart 13 39
65. Social media after an event
1. After party: share pictures, videos and articles
donderdag 7 maart 13 40
66. Social media after an event
1. After party: share pictures, videos and articles
2. Monitor social media for feedback and articles
(bloggers)
donderdag 7 maart 13 40
67. Social media after an event
1. After party: share pictures, videos and articles
2. Monitor social media for feedback and articles
(bloggers)
3. Try to stay connected with the audience
donderdag 7 maart 13 40
68. Social media after an event
1. After party: share pictures, videos and articles
2. Monitor social media for feedback and articles
(bloggers)
3. Try to stay connected with the audience
4. Ask for feedback
donderdag 7 maart 13 40