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Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
Hitting the Digital Road
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Hitting the Digital Road

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  1. Hitting the Digital Road <ul><li>Jeff Vreeland | @jvreeland </li></ul><ul><li>VP of Digital Strategy </li></ul>
  2. Preparing for the Trip
  3. What to Bring? <ul><li>Online Advertising </li></ul><ul><li>SEO </li></ul><ul><li>Interactive Communications </li></ul><ul><li>Digital Branding </li></ul><ul><li>Web Video </li></ul>
  4. Choose Your Destination <ul><li>Online Advertising </li></ul><ul><ul><li>Targeted </li></ul></ul><ul><ul><li>Budgeting </li></ul></ul><ul><ul><li>Testing </li></ul></ul>
  5. Map Your Destination <ul><li>SEO </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Competitor Tracking </li></ul></ul>
  6. Share Your Plans <ul><li>Interactive Communications </li></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Newsletter </li></ul></ul>
  7. Have What You Need <ul><li>Digital Branding </li></ul><ul><ul><li>Logo </li></ul></ul><ul><ul><li>Mission </li></ul></ul><ul><ul><li>Goals </li></ul></ul>
  8. Share Your Experience <ul><li>Web Video </li></ul><ul><ul><li>Inexpensive </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Quick </li></ul></ul>
  9. Success
  10. Questions? <ul><li>“ How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm </li></ul><ul><li>Cost $69 (includes lunch from Teds Birmingham) </li></ul><ul><li>bit.ly/bbjworkshop </li></ul>

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