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Does Your Business Want to Make Money?

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This is a presentation I gave to the Birmingham Advertising Federation Ad Expo talking about Online Consumer Behavior.

This is a presentation I gave to the Birmingham Advertising Federation Ad Expo talking about Online Consumer Behavior.

Published in: Technology, Business
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  • 29% of respondents aged 18-34 said they have discovered a product or service through a social network41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services80% of consumers say web stores can be improved47% of women & 39% of men shoppers cited emails from merchants as helping them to discover products\n
  • 52 % of Search Engines\n42% of Emails\nWhen asked about the most common ways they discover new products, respondents answered the following:\n31% of Word of Mouth\n30% Print\n27% Online Marketplace\n21% Online Ads\n
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  • Transcript

    • 1. Does Your Business Like Jeff Vreeland AAF Birmingham Ad Expo
    • 2. How Do You WantConsumers to Find You Online?
    • 3. How Are Consumers Finding You? • 29% of respondents aged 18-34 said they have discovered a product or service through a social network • 41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services • 80% of consumers say web stores can be improved • 47% of women & 39% of men shoppers cited emails from merchants as helping them to discover productsSource: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
    • 4. How Are Consumers Finding You? Search Engines 52% Emails 42% Word of Mouth 31% Print 30% Online Marketplace 27% Online Ads 21%Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
    • 5. Consumer Online Activity Source: Nielsen View
    • 6. What Are Consumers Doing on Your Website?• Analytics • Conversion • Goals • Campaign
    • 7. What is YourStrategy to Attract Consumers?
    • 8. What is YourDigital Strategy? • Online Branding • Search Engine Optimization • Interactive Communications
    • 9. What is Your Digital Strategy?• Web Video• Online Advertising
    • 10. What is Your Digital Strategy?• Web Video• Online Advertising
    • 11. Questions?“How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm Cost $69 (includes lunch from Teds Birmingham) bit.ly/bbjworkshop

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