Does Your Business Want to Make Money?
Upcoming SlideShare
Loading in...5
×
 

Does Your Business Want to Make Money?

on

  • 282 views

This is a presentation I gave to the Birmingham Advertising Federation Ad Expo talking about Online Consumer Behavior.

This is a presentation I gave to the Birmingham Advertising Federation Ad Expo talking about Online Consumer Behavior.

Statistics

Views

Total Views
282
Slideshare-icon Views on SlideShare
282
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • 29% of respondents aged 18-34 said they have discovered a product or service through a social network41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services80% of consumers say web stores can be improved47% of women & 39% of men shoppers cited emails from merchants as helping them to discover products\n
  • 52 % of Search Engines\n42% of Emails\nWhen asked about the most common ways they discover new products, respondents answered the following:\n31% of Word of Mouth\n30% Print\n27% Online Marketplace\n21% Online Ads\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Does Your Business Want to Make Money? Does Your Business Want to Make Money? Presentation Transcript

  • Does Your Business Like Jeff Vreeland AAF Birmingham Ad Expo
  • How Do You WantConsumers to Find You Online?
  • How Are Consumers Finding You? • 29% of respondents aged 18-34 said they have discovered a product or service through a social network • 41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services • 80% of consumers say web stores can be improved • 47% of women & 39% of men shoppers cited emails from merchants as helping them to discover productsSource: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
  • How Are Consumers Finding You? Search Engines 52% Emails 42% Word of Mouth 31% Print 30% Online Marketplace 27% Online Ads 21%Source: © 2010 Art Technology Group, Inc. Consumer Shopping Experiences, Preferences, and Behaviors
  • Consumer Online Activity Source: Nielsen View
  • What Are Consumers Doing on Your Website?• Analytics • Conversion • Goals • Campaign
  • What is YourStrategy to Attract Consumers?
  • What is YourDigital Strategy? • Online Branding • Search Engine Optimization • Interactive Communications
  • What is Your Digital Strategy?• Web Video• Online Advertising
  • What is Your Digital Strategy?• Web Video• Online Advertising
  • Questions?“How to Leverage Online Advertising for Your Small Business” October 25, 2011 | 9:00am – 4:00pm Cost $69 (includes lunch from Teds Birmingham) bit.ly/bbjworkshop