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Importance of Elements
& Principles
In Graphic Design
by: Brandi Musser

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Design: Organizing Elements

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Balance
Optical Center
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Weight
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Positive & Negative Space
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Color
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Idiosyncrasies
Individual Color
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Color Contrast
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Color
Memorable Moods
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Bright or Saturated Colors
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Backgrounds
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Central Elements
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Similar Colors
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Color Consistently
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Never Rely on Color Alone
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Gender & Social Connotations of Colors
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Type
Computer Type is NOT Print Type
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Typeface Should be Appropriate to the Material
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Readability
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Italics
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Use Typefaces Consistently
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Type Density
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Visual Consistency

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Gestalt Theory

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Line

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Form Related to Line

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Movement

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Texture

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Proximity

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Alignment

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Repetition

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Contrast

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White Space