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Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider
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Dc10 Remon van Rijn - Servitization for manufacturing - from product provider to full service provider

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Remon van Rijn from ABN Dialogues House presented at the Servitization for manufacturing session at the Service Innovation Congres 2010 (DC10) in Almere, the Netherlands.

Remon van Rijn from ABN Dialogues House presented at the Servitization for manufacturing session at the Service Innovation Congres 2010 (DC10) in Almere, the Netherlands.

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  • Wij kennen inmiddels de ALC (Ahrend Life Cycle - de levenscyclus) en weten daarvan dat klanten ons kennen van de ontwikkelingsfase (in onze fabrieken) en de realisatiefase (waarin wij hen de producten adviseerden toe te passen). Gaandeweg zijn wij ons bezig aan het houden met activiteiten tijdens de gebruiks- en beheersfase en de nazorg- en evaluatiefase . Wij zijn nu enkele jaren bezig met het ontwikkelen van vele diensten en nieuwe adviesconcepten, om daarmee de gebruiksduur van onze producten op te rekken. De duurzaamheid is daar zeer mee gediend! Die diensten hebben wij recentelijk samen “Ahrend Facility Care” genoemd… dáár gaat dit deel van de presentatie over. Helaas bestaat dit plaatje slechts in het Engels...
  • next life - 5 september 2010
  • Green Lease zijn leasing mogelijkheden op basis van zekerheid de meest groene keuze te doen. Wij verlengen “automatisch” de gebruiksduur en de TCO (Total Cost of Ownership) is lager… “ Win-Win”-situatie dus voor ons en voor de klant
  • Transcript

    1. From Product to Full Service Provider Remon van Rijn, Manager Marketing & Communications Koninklijke Ahrend NV Amsterdam 2010
    2. Contents 1: Personal Introduction _ABOUT YOU 2: Ahrend introduction 4: Ahrend Interior Life Cycle 3: Ahrend challenge 5: Ahrend Sustainable Services
    3. About Koninklijke Ahrend NV <ul><li>- Furniture / Interior Professionals </li></ul><ul><li>- Market leader in Benelux and CEE </li></ul><ul><li>- International company </li></ul><ul><ul><ul><li>- Sales offices </li></ul></ul></ul><ul><ul><ul><li>- Dealer networks </li></ul></ul></ul><ul><ul><ul><li>- Global alliances </li></ul></ul></ul><ul><li>- Top 3 in Europe with Steelcase and Kinnarps </li></ul><ul><li>- Total turnover 185 MM – 1,131 FTE’S </li></ul><ul><li>- The Netherlands turnover 112 MM – 745 FTE’s </li></ul><ul><li>- Other countries turnover 73 MM – 386 FTE’s </li></ul>
    4. Ahrend Organisation (incl. ASPA) Royal Ahrend NV 25 Sales Centres Ahrend 5 Sales Centres Techo 2 Manufacturing Facilities Ahrend 1 Manufacturing Facility Techo Sales Manufacturing 1200 Employees
    5. Developments become opportunities From old to new thinking Supplier Provider Creator Stock, price and quick delivery most important Several products from the range Shop display window To make standard product suitable for its intended use Concepts from renowned designers, e.g. Mehes products with an identity Demand To understand the entire scope of the customer’s explicit demand References in a number of different sectors The customer To design the customer’s working environment effectively and efficiently Service- oriented total solutions Customer situation = Customer Life Cycle To affect the experience of customers and their customers Inspiring collaborative links Practical co- creation The customer’s relationship with their customer To facilitate the customer’s ambition (to grow) by co-defining their identity Network of visionary customers and partners The customer’s relationship with himself/herself Role Domain Furniture Solutions Solutions Service Service Identity Core business Icons Focus on
    6. Supplier Provider Creator Extend brand and organization using market developments To relieve the customer of concern Service during the entire product life cycle To know the customer Reputable concepts from renowned designers To understand the customer References in a number of different sectors To involve people e.g. by co-creation. The user is the expert. Meaningful spaces thanks to co-creation. To supply the customer with Standard products Reactive: volume Proactive: concept Developments become opportunities Timescale from old activities to new ways of working Furniture Solutions Solutions Service Service Identity
    7. Developments become opportunities Our role in the transition from old activities to new ways of working Board of Directors Procurement Management Real estate strategies Interior elements Interaction of concepts Consultants’ and architects’ domain of work Products Product specification Interior advice Working environment advice Service & concepting Business re-design
    8. Developments become opportunities Changing our potential role and sphere of work Board of Directors Procurement Management Real Estate strategies Interior elements Interaction of concepts Functional Sustainable Design Reactive: volume Products Product specification Interior advice Working environment advice Service & concepting
    9. Developments become opportunities Changing our potential role and context of work Board of Directors Procurement Management Real Estate strategies Internal elements Interaction of concepts Proactive: concept Functional Sustainable Design Reactive: volume Innovative Service-oriented Enterprising Products Product specification Internal advice Working environment advice Service & concepting
    10. Our innovation platform Direction for future growth and success Market developments - The current market requires dedicated expertise NOW to design working, learning and living environments - The current market requires state-of-the-art knowledge , experience and inspiration NOW - The current market requires a distinctive character NOW - The current market requires a proactive attitude NOW A challenging invitation to swing into action and supply added value. Co_Create Services and Integral Solutions NOW: An invitation to our target groups to collaborate with Ahrend. Collaboration with our customers, architects, designers, environmental specialists, and students. Or anyone who can add value to how working, learning and living can function optimally so that we can find innovative solutions together. E.g. Tempo Team, Mensura
    11. Ahrend Brandflower: product-service-concept
    12. Pay-off Humanising Spaces <ul><li>Everything we do – research, design, manufacturing, consulting, interior design – has a relational effect on human beings and the world, irrespective of the role that we (are asked) to fulfil. </li></ul><ul><li>As a product supplier: </li></ul><ul><li>We supply functional sustainable design in which the human being is central </li></ul><ul><li>As an interior designer: </li></ul><ul><li>We create inspiring and simulating working, learning and living environments in which the human being is central </li></ul><ul><li>As a consultant: </li></ul><ul><li>We know what people need to enable them to concentrate, to communicate to the best of their ability, and to excel. We attune the environment to this. </li></ul><ul><li>In short: Ahrend gives people space </li></ul>
    13. Vision Mision <ul><li>Give people space and they will </li></ul><ul><li>develop </li></ul><ul><li>Give them room to interact and co-create and new </li></ul><ul><li>durable forms of cooperation and coexistence will emerge. </li></ul>Ahrend shapes sustainable working, learning and living environments that stimulate people who operate or live within them. Working Learning Living
    14.  
    15. Ahrend Facility Care & Consultancy, example CSR Ahrend Facility Care offers sustainable services and concepts to extend the lifecycle of products and interiors. Concept development Sustainable furnishing Interior architecture Green lease Installation Project management Cable management Ergonomic advice Use Repair Maintenance CleanSeat Lifecycle extension Revitalise Next Life Recycling Interior life cycle
    16. CSR Ambition and DMU: green, greener, greenest 6. Sustainable furnishing 5. Green Lease 4. Next Life Refresh, Refit, Return, Reuse 3. Perfect Seating 2. Ecobase 1. C2C & Ecodesign More Green Sustainable services Most Green Sustainable concepts Green Sustainable products CSR level Strategic management Facility Management Purchasing management DMU
    17. 3. Ahrend Perfect Seating <ul><li>What is it? </li></ul><ul><li>Long term guarantee focused on the optimal well-being of employees </li></ul><ul><ul><li>Ergonomic passport </li></ul></ul><ul><ul><li>Key features </li></ul></ul><ul><li>Benefits </li></ul><ul><li>Optimal well-being of employees </li></ul><ul><li>Ergonomic passport; individual measures per employee </li></ul><ul><li>Offer </li></ul><ul><li>Ahrend gives advice on correct ergonomic use of the workspace </li></ul>
    18. 4. Ahrend Next Life services <ul><li>Re_fresh: </li></ul><ul><li>Preventive maintenance for Ahrend furniture: thorough checking, cleaning & deep cleaning, </li></ul><ul><li>Contract-based or non-recurrent </li></ul><ul><li>Re_fit: </li></ul><ul><li>- Visual and functional adjustments / re_design of Ahrend </li></ul><ul><ul><li>furniture for Ahrend clients </li></ul></ul><ul><li>Re_turn: </li></ul><ul><li>- Ahrend furniture is collected for: </li></ul><ul><ul><ul><li>Reuse </li></ul></ul></ul><ul><ul><ul><li>Recycling: anything that cannot be reused is recycled by Van Gansewinkel </li></ul></ul></ul><ul><li>Re_use: (under construction) </li></ul><ul><li>Resell furniture to other customers with additional services </li></ul><ul><ul><ul><li>Product guarantee </li></ul></ul></ul><ul><ul><ul><li>Guaranteed delivery period </li></ul></ul></ul><ul><ul><ul><li>Installation and maintance </li></ul></ul></ul>
    19. <ul><li>What is it? </li></ul><ul><li>- Green Lease focuses on the use of working environments, not the ownership </li></ul><ul><li>Benefits </li></ul><ul><li>- Lower Total Cost of Ownership </li></ul><ul><li>- Optimal flexibility </li></ul><ul><li>- Total care of maintenance </li></ul><ul><li>- Reduces environmental impact </li></ul><ul><li>- Option to buy, re-lease or give back of furniture </li></ul><ul><li>Offer </li></ul><ul><li>- Ahrend guarantees that the furniture throughout its entire lifecycle will be treated environmental friendly </li></ul>5. Ahrend Green Lease
    20. <ul><li>What is it? </li></ul><ul><li>- With the right work environment, space (m³/m 2 ), materials, energy and costs can be saved </li></ul><ul><li>Benefits </li></ul><ul><li>- Choose the most sustainable concept </li></ul><ul><li>- Focus on cost reduction </li></ul><ul><li>Offer </li></ul><ul><li>- Ahrend advises to achieve the most sustainable work environment </li></ul>6. Ahrend Sustainable furnishing Cell type Office Open plan Office Combi-Office Flex-Office
    21. How sustainable do you want to be? 6. Sustainable furnishing 5. Green Lease 4. Next Life Refresh, Refit, Return, Reuse 3. Perfect Seating 2. Ecobase 1. C2C & Ecodesign More Green Sustainable services Most Green Sustainable concepts Green Sustainable products CSR level Strategic management Facility Management Purchasing management DMU Creating an inspiring and healthy working/learning/living environment that saves the environment and your spendings: People, Planet & Profit. Creating added value and thereby a sustainable, profitable organisation
    22. Thank you!

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