Arguably, the technical features of social network sites simplify the process of maintaining and interacting with hundreds of social connections. At the same time, however, these sites’ affordances—namely the visibility and persistence of content and the articulation of those connections—raise new questions about how individuals engage in relationship maintenance with various types of ties. In this talk, I will highlight some key findings from a recent study of adult Facebook users (N=407), including the development of a new measure of relationship maintenance strategies and a series of analyses that tease out the types of relationships most likely to benefit from engaging in relationship maintenance behaviors through the site. Findings indicate that while these behaviors are generally beneficial for all types of relationships, specific groups—namely weaker ties, those at a greater geographic distance, and those who rely on the site as the primary communication channel—see more benefits from engaging in the four identified relationship maintenance behaviors. Implications of using these newer communication technologies as part of the relationship formation and maintenance process will also be discussed.