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PFE - Summary PFE - Summary Presentation Transcript

  • PFE // 2011EM LYON BUSINESS SCHOOL RETHINKING STRATEGIC MODELS: ECOSYSTEM & STAKEHOLDERS JUSTINE VICHARD MSC IN MANAGEMENT
  • “ Strategy is designed working with and against the uncertaintyhazards, multiple play of interactions and retroactions”Edgar Morin
  • INTRODUCTION WHAT? WHY? HOW?The purpose of this white We suggest to renew the We may seem ambitious topaper is to give some breath strategic paradigm because announce that we want toand insights to the strategic of the change of the invent or develop a new waythought. environment as business, as to do strategy. physical, as cultural, as socialWe step back a moment to (…). As we’ve said we onlythink more globally and links suggest insights and thewhat we consider at the time Some feel stifled by the beginning of an open thoughseparated or opposed. constraints arisen and are that can be picked, debated, stuck in an uncertain horizon. developed (…)Thinking is not the uniqueaction of the mind but a To find new solutions we As we are at the beginning oftangible pace to engagement think that we have to invent a a possible way to see ourand strategic action new framework, a new way environment differently; we to plan the world around us. will borrow our references to a large kind of authors from all formation and experiences. LET’S GO!
  • SUMMARY ! TRADITIONAL STRATEGIC1 MODELS: ARE THEY STILL USEFUL? HOW TO DEAL WITH COMPLEXITY2 IN STRATEGIC THINKING? A NEW MODEL:3 THE ECOSYSTEM
  • OUR STRATEGIC MODELS ARE THEY STILL USEFUL?IT’S TIME TO MAKE A POINT ON THE MODELS WE ARE USED TO.- WHAT ARE THEY DESIGNED FOR? DO THEY STILL REFLECT THE CURRENT VIEWS OF THE INDUSTRY?- WHAT IS AT STAKE BEHIND THE USE OF EACH MODEL?- CAN WE DETECT SOMETHING MISSING OR ARE THEY STILL DESIGNED TO MAKE FIRMS GRASPOPPORTUNITIES? THE ONES WHICH HELP ANALYZING THE MARKET: LIFE CYCLE, RISK PREVENTION, TECHNOLOGY & TRENDS WATCH THE ONES WHICH HELP POSITIONING THE FIRM ON THE MARKET: BCG MATRIX, MC KINSEY MATRIX THE ONES WHICH HELP ANALYZING THE RESOURCES AND THE WEIGHTS OF THE FIRM: BCG MATRIX HOW CAN WE LINK ALL THEIR BENEFITS INTO A GLOBAL MODEL?
  • SUMMARY ! TRADITIONAL STRATEGIC1 MODELS: ARE THEY STILL USEFUL? HOW TO DEAL WITH COMPLEXITY2 IN STRATEGIC THINKING? A NEW MODEL:3 THE ECOSYSTEM
  • MANAGING COMPLEXITYWE HAVE DETECT SOME DIFFICULTIES FOR THE MODELS WE’VE USED TO REFLECT AND TAKE INTOACCOUNT THE CURRENT ENVIRONMENT WITH ITS CONSTRAINTS AND OPPORTUNITIES.- FIRST WHAT HAVE TO DEFINE WHAT HAVE CHANGE IN OUR PERCEPTION AND THE WAY WE CONCEIVETHE STAKEHOLDER AROUND US. WHY THE ORGANIZATION OF A FIRM IN ANY BUSINESS DOESN’T REALLYMATCH WITH THE PROBLEM THEY HAVE TO SOLVE?-WE WILL ANCHOR OUR THOUGHTS AROUND THE INTERESTING CONCEPT OF COMPLEXITY AND WHAT ITIMPLIES IN BUSINESS WORLD. THE CHALLENGE OF THE COMPLEX THINKING: WHAT WE’VE LEARN FROM COMPLEX SYSTEM THE CONSEQUENCES OF A COMPLEX ENVIRONMENT OVER BUSINESS: ENVIRONMENT PERCEPTION AND MANAGEMENT TOOLS TO HOW TO RENEW THE PARADIGM? THE ECOSYSTEM PARADIGM WHAT ARE THE KEY CONCEPTS TO UNDERSTAND AND HAVE KEYS TO ACT OUR ENVIRONMENT?
  • SUMMARY ! TRADITIONAL STRATEGIC1 MODELS: ARE THEY STILL USEFUL? HOW TO DEAL WITH COMPLEXITY2 IN STRATEGIC THINKING? A NEW MODEL:3 THE ECOSYSTEM
  • ECOSYSTEMNOW THAT WE HAVE MORE ELEMENTS ABOUT IS OUR ENVIRONMENT TODAY, WHAT DOES IT IMPLY AT ASTRATEGIC LEVEL? WHAT WILL BE THE PILLARS OF A STRATEGIC REPRESENTATION OF OURENVIRONMENT?TO CONDUCT IT WE WILL EXPLORE THE ECOSYSTEM PARADIGM. WHAT IS AN ECOSYSTEM? WHAT DOESTHAT MEAN IN A STRATEGIC CONCEPTION?THROUGH MANY EXAMPLES WE WILL TRY TO CATCH SOME CHARACTERISTICS OF WHAT IS ANECOSYSTEM AND HOW WE CAN DESIGN IT ON A BUSINESS ENVIRONMENT. WHAT ARE THE CHARACTERISTICS OF AN ECOSYSTEM? FROM VARIOUS EXAMPLES IN DIVERSE SECTORS, WE WILL TRY TO DETECT SOME INVARIANTS THE STORY TELLING OF AN ECOSYSTEM: HOW NIKE, FORCED BY ITS ENVIRONMENT TO CHANGE, HAVE RECONSIDERED ITS INTERN ORGANIZATION AND CONCEIVE IT AS AN ECOSYSTEM DESIGNING AN ECOSYSTEM FROM ALL THE EXAMPLES QUOTED, WHAT CAN WE HOLD? FOLLOWING THE FIRST TRACKS IN THE ECOSYSTEM THINKING…