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Local search marketing atlanta what search means for your small business

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  • 1. THE LAST FRONTIER LOCAL and MOBILE SEARCH
    How to take advantage of search engines for your local business..
  • 2. We Help Businesses Get Local Traffic From Customers Looking for Local Services by Boosting Their Local Search Engine Presence While Still Maintaining Traditional Marketing.
    Who we are and why you should care.
  • 3. What Search Means To You
    90% of online commercial searches result in local offline purchases
    61% of all local searches result in a transaction.
  • 4. Today’s business owners are faced with an enormous problem
    Why?
    Search results are dominated by large corporations and major chains
    Lack of knowledge to develop a web campaign
    Belief they can’t compete on an economical basis
    Inability to make transition from traditional advertising medium
  • 5. Staying connected meant advertising with:
    Phone Directories
    Newspaper
    TV
    Direct Mail
    Telemarketing
    Print Ads
    Word of Mouth
    Before the Internet:
  • 6. Phone Directory
    Newspapers
    TV
    Telemarketing
    Direct Mail
    Print Ads
    E-Mail
    Times are rapidly changing
    6
    Traditional advertising mediums are loosing their effectiveness
    Where is yours?
    Declining Rapidly
    DVR/TiVo
    Do Not Call List
    1%-2% Yield
    Rising Costs
    Spam Software
  • 7. The Statistics Are Astonishing
    1 Trillion — Number of web pages in the world
    50 — Percentage of small business without a website
    78 — Percentage of households with two or more computers2
    82 — Percentage of local searches that result in offline action3
    0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches
    7
    1 Google July 25,2008
    2 2007 Market Report by Jupiter
    3 Study by Comscore Networks (Click Z August 2nd, 2007)
  • 8. How do people find it?
    How do you drive trafficto a website?
    Are you satisfied with your current web presence?
    Having a website isn’t enough
    8
    Search optimization companies are far too expensive for most local Businesses!
  • 9. Consumers are Talking about and Reviewing YOU!
  • 10. Local Search – A New Opportunity
    71% of all American adults use the Internet.
    91% of all Internet users use a search engine to find information.
    Over 50% of all purchases are preceded by an Internet search
    30 percent of all search queries contain a city, state or zip code.
    There are 2.6 billion local searches a month
    What does this have to do with you?
    You don’t need a website!
    (Although having one helps)
  • 11. Google Places– Local Search Has Arrived
    Not in the top 7 Results? You’re not in Business
  • 12. Why Mobile?
    • There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.)
    • 13. Of these users, 51 Million use smart phones.
    • 14. There is a fundamental shift in how people are communicating.
    • 15. Text open up rates are 95%
  • 73% of new mobile phone buyers report that text messaging is the most important feature on their phone
    The typical mobile phone user now sends more text messages than mobile phone calls
    Gen Y and Z consider e-mail passe’.
    In fact, some universities have stopped distributing e-mail accounts.
    You can buy traffic for .02 a click!
    Not to mention…
  • 16.
  • 17.
  • 18. 16
    Geo-targeted campaign placement on major search engines
  • 19. 17
    Provide access to potential customers through Google and Yahoo maps
  • 20. Provide access to potential customers through Review Sites
  • 21. Our Services
    Set up local listings
    Make sure all elements are there to get top placement.
    Continue adding reviews to maintain top placement
    Track & report activity
    Mobilize your business
    Set up Text Messaging
    Mobile Coupons
    Social Media Management & more….
  • 22. A Comment on the Economy
    When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson
    These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.
    How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion
    Without promotion something terrible happens..nothing ---PT Barnum

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