THE LAST FRONTIER LOCAL and MOBILE SEARCH How to take advantage of search engines for your local business..
We Help Businesses Get Local Traffic From Customers Looking for Local Services by Boosting Their Local Search Engine Presence While Still Maintaining Traditional Marketing. Who we are and why you should care.
What Search Means To You 90% of online commercial searches result in local offline purchases 61% of all local searches result in a transaction.
Today’s business owners are faced with an enormous problem Why? Search results are dominated by large corporations and major chains Lack of knowledge to develop a web campaign Belief they can’t compete on an economical basis Inability to make transition from traditional advertising medium
Staying connected meant advertising with: Phone Directories Newspaper TV Direct Mail Telemarketing Print Ads Word of Mouth Before the Internet:
Phone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail Times are rapidly changing 6 Traditional advertising mediums are loosing their effectiveness Where is yours? Declining Rapidly DVR/TiVo Do Not Call List 1%-2% Yield Rising Costs Spam Software
The Statistics Are Astonishing 1 Trillion — Number of web pages in the world 50 — Percentage of small business without a website 78 — Percentage of households with two or more computers2 82 — Percentage of local searches that result in offline action3 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches 7 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)
How do people find it? How do you drive trafficto a website? Are you satisfied with your current web presence? Having a website isn’t enough 8 Search optimization companies are far too expensive for most local Businesses!
Local Search – A New Opportunity 71% of all American adults use the Internet. 91% of all Internet users use a search engine to find information. Over 50% of all purchases are preceded by an Internet search 30 percent of all search queries contain a city, state or zip code. There are 2.6 billion local searches a month What does this have to do with you? You don’t need a website! (Although having one helps)
Google Places– Local Search Has Arrived Not in the top 7 Results? You’re not in Business
73% of new mobile phone buyers report that text messaging is the most important feature on their phone The typical mobile phone user now sends more text messages than mobile phone calls Gen Y and Z consider e-mail passe’. In fact, some universities have stopped distributing e-mail accounts. You can buy traffic for .02 a click! Not to mention…
16 Geo-targeted campaign placement on major search engines
17 Provide access to potential customers through Google and Yahoo maps
Provide access to potential customers through Review Sites
Our Services Set up local listings Make sure all elements are there to get top placement. Continue adding reviews to maintain top placement Track & report activity Mobilize your business Set up Text Messaging Mobile Coupons Social Media Management & more….
A Comment on the Economy When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started. How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion Without promotion something terrible happens..nothing ---PT Barnum