Visualization 101 BA4All
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Visualization 101 BA4All

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Presentation for the first BA4All conference in Brussels, Nov 2013

Presentation for the first BA4All conference in Brussels, Nov 2013

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Visualization 101 BA4All Presentation Transcript

  • 1. VISUALIZATION 101 USING VISUALIZATION TECHNIQUES FOR DISCOVERY AND DISPLAY C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 2. “ALL TRUTHS ARE EASY TO UNDERSTAND ONCE THEY ARE DISCOVERED; THE POINT IS TO DISCOVER THEM.” C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 3. Between 70% and 80% of Business Intelligence projects end in failure C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 4. Seventy-five percent of BI success is determined by factors other than data and technology – so you need to know how to communicate your BI content effectively (Center for Information Based Competition) C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 5. Effectively visualizing your KPIs is critical, as 70% of the sense receptors in the human body reside in our eyes C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 6. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 7. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 8. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 9. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 10. Visualizations… …TO DIRECT C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 11. … to Inform C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 12. … to Educate C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 13. … to Discover C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 14. …TO KEEP TRACK OF PROGRESS Source: http://robslink.com/SAS/democd63/sfew_dashboard2.htm C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 15. Visualization is… • Based on (non-visual) data • Primarily producing an image • Readable and recognizable Robert Kosara, www.eagereyes.org The conversion of any abstract data into a graphical format so the characteristics and relationships of the data can be explored and analyzed. Mark Madsen, Third Nature C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 16. Above all else show the data Edward Tufte, 1983 Source: http://www.infovis-wiki.net/index.php/Data-Ink_Ratio C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 17. Data-Ink Ratio Source: http://www.infovis-wiki.net/index.php/Data-Ink_Ratio C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 18. Chartjunk or Art? C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 19. GeWhat? Gestalt principles! “describe how the mind organizes visual data” COLOR P R O X I M I T Y CLOSURE/ ENCLOSURE CAREFUL: • don’t force the reader to see groups that aren’t really there • a simple shape is not necessarily the right shape. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 20. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 21. Beware of your Brain  C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 22. How many 5‟s? Source: Stephen Few, Show me the Numbers C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 23. Again, how many 5‟s? Source: Stephen Few, Show me the Numbers C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 24. http://www.visual-literacy.org/periodic_table/periodic_table.html C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 25. The first Bar Chart (1786!) C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 26. … and Pie Charts Florence Nightingale, 1826 William Playfair, 1801 C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 27. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 28. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 29. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 30. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 31. Be Careful with Pie Charts… Total = 100% <=5 categories Part to whole Rough indication C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 32. And Never, EVER, use 3D! C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 33. What goes where? C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 34. The „Standard‟ Stuff C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 35. But what about… Bullet Graphs Spark Lines C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 36. Newer Visualization types Horizon Graphs (Mari-)Mekko Charts C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 37. Visualization is about Patterns Course grained patterns (Table Lens) C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 38. Patterns in Categories Parallel Sets C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 39. Patterns of Structure C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 40. Patterns of Containment C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 41. Patterns of Connection www.circos.ca www.circos.ca C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 42. Patterns in Time C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 43. Maps show the „where‟ C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 44. Choropleth Maps C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 45. Symbol Maps C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 46. Combine: Small Multiples C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 47. Required Reading C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 48. Guidelines & Conclusions C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 49. C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  • 50. Jos van Dongen In BI & DWH since 1991 Principal Consultant @ SAS Netherlands Author/Speaker/Analyst Web: Email: Phone: LinkedIn: Twitter: IRC: C op yr i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . www.sas.com/netherlands jos.vandongen<at>sas.com +31-(0)6-10172008 jvdongen josvandongen _grumpy