Presentation Jeroen Van Bree Corenet Global Summit Las Vegas

What can workplace executives learn from computer games?

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MMOG

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massively
multiplayer
online
games

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source: Woodcock, Bruce Sterling. “An Analysis of MMOG Subscription Growth” MMOGCHART.COM 12.0. [April 2008]

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source: Van Mastrigt, Salen & Zimmerman

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complex tasks
decisions under pressure
collaborating in teams

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second-order
design

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newways
of working

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freedom

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freedom
structure

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minimal
structure

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questions?

Exercise
1. The starting point is one of three desired behaviors:

Collaboration
Customer focus
Sustainable behavior

2. Choose one or more rule(s) from the list that you think will induce this behavior (or adjust a rule, or come up with a new one)
3. Describe one or more aspects of the (physical and virtual) workplace that can be used to communicate this rule
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collaboration
as a manager, you should be able to take any role in your team

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Examples of rules
As a manager, you should be able to take any role in your team
You share at least one mistake with your co-workers each day
If you are in the community area, you have time for a chat about work
If you live more than 20 miles from the office, you will be there a maximum of 2 days a week
As a customer, you are welcome to tell us how you feel about our products or services
You cannot make a client proposal by yourself
Your experience and abilities are always visible
A successful team effort leads to a reward for all members
We make other teams curious about our work
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In closing

Presentation and report on feedback will be on YNNO Research blog: http://ynno.blogspot.com
To further refine and validate the methodology, we are looking for organizations that want to apply it
If you are interested: jeroen.vanbree@ynno.com

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