Designing the Rules for High Performance

Designing the Rules for HighPerformance: Applying ComputerGame Design to Organizations Jeroen van Bree ISPI-EMEA Conference 2010 Gothenburg, 2 October 2010

Courtesy of Apple

MassivelyMultiplayer Online Games

Average age: 31_

Average age: 3132% women_

Average age: 3132% womenHours played per week: 21_ source: Nick Yee, et AL., 2010

technology

technology behavior

technology behavior design

complementarity

signaling

meritocracy

proﬁciency

self management

Gilian Laub for The New York Times

game mechanics

points

pointsleaderboard

pointsleaderboard rewards

pointsleaderboard competition rewards

pointsleaderboard competition rewards recognition

replay value

goalsstrategy choicefeedback

clear goals strategy choice feedback

clear goals strategymeaningful choice feedback

clear goals strategymeaningful choice direct feedback

clear goals strategy recoverablemeaningful choice loss direct feedback

rule set source: Van Mastrigt, Salen & Zimmerman

declarative contentrule set

game playdeclarative contentrule set

Game Design game play rule set

game playrule set

game playtest rule set

game playtest adjust rule set

Second-order Design game playtest adjust rule set

New Ways of Working

freedom

To a large extent, your company is beingmanaged by long-departed theorists whoinvented the conventions of “modernmanagement” back in the early years ofthe 20th century. - Gary Hamel

freedom

freedomstructure

freedomminimal structure structure

minimal structure

rule set

game playrule set

behaviorrule set

Design New Ways of Working behaviortest adjust rule set

Analysis of the framework

contributions

contributionsfunding

contributionsfunding knowledge

pointsleaderboard rewards

Analysis of the framework

Analysis of the framework Brainstorm with the PLAYERS

Analysis of the frameworkBrainstorms with the PLAYERS

Analysis of the frameworkBrainstorms with the PLAYERSAdd RULES

The only knowledge we have in-house is aboutbrand management and community management. contributions funding knowledge

Analysis of the frameworkBrainstorms with the PLAYERSAdd RULES

Analysis of the frameworkBrainstorms with the PLAYERS Add RULESPaper prototyping

Analysis of the frameworkBrainstorms with the PLAYERS Add RULESPaper prototypingPlaytest BEHAVIOR

clear goals strategy recoverablemeaningful choice loss direct feedback

Analysis of the frameworkBrainstorms with the PLAYERS Add RULESPaper prototypingPlaytest BEHAVIOR

Analysis of the frameworkBrainstorms with the PLAYERS Add RULESPaper prototyping Playtest BEHAVIORReﬁne rule set

Jeroen van Bree jeroen.vanbree@ynno.com M +31 (0)6 5318 7512 http://twitter.com/jeroenvanbreehttp://ideas.ynno.com/topics/games-at-work Orteliuslaan 9 3528 BA Utrecht The Netherlands info@ynno.com T +31 (0)30 767 05 00

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Designing the Rules for High Performance

by Jeroen van Bree

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