Giving your organization a head start <br />in riding the Social Media Wave<br />Udaipur, 15.09.2010<br />
Our World <br /><ul><li>Google Dependent
Facebook Friendly
Twitter Guided
Instant messaging led
Powered to publish and create news
Recommendation driven</li></li></ul><li>The move to 2.0<br />1.0 to 2.0<br />Britannica<br />Personal Websites<br />Page V...
Our World <br />July 2010 vs. July 2009Total India – Age 15+, Home & Work Locations*Source: comScore Media Metrix<br />*Ex...
So what is Social Media?<br />
Where is the Audience <br />2/3 of the global internet population is on Social Networks <br />AC Neilson Survey 2009<br />...
Who is the Audience <br />
Why should I bother? <br />2/3 of the economy <br />is now influenced by <br />Personal Recommendations….<br />(Source: Mc...
The Internet is Social <br />
PR Influenced by Personal Opinions <br />
MOST COMPANIES STILL TREAT <br />SOCIAL MEDIA<br />LIKE JUST ANOTHER <br />MARKETING CHANNEL….<br />When its MUCH MUCH MOR...
Insert DTPolice – public FB page<br />
Here’s what you need to do…<br />
            so wheretostart<br />
Digital Interaction Landscape<br />Blogs<br />Company Insights<br />Customer Research<br />Engaging<br />Web Site<br />Com...
People Cluster Image<br />build<br />Communities<br />Photo Credit: http://www.flickr.com/photos/sifah/414239977/<br />
Social Media Messaging<br />Objectives<br />Action<br />Tell<br />Advertise<br />One to Many<br />Reviews<br />Broadcast<b...
Follow>Create>Engage<br />
Twitter Enables Real Time, Broad Reach<br />User sends a Tweet <br />Two-way communication<br />Followers Receive Tweet<br...
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Giving a Social Media headstart for Business

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Building a case for Indian businesses to adopt social media strategies for engaging with key stakeholders. Key takeaways for CxO's- identify and listen to stakeholders on social media, create a social media strategy, engage with stakeholders to schieve business results. For more write to jvbakshi(at)digiqom(dot) com

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  • This is data comparing July 2010 vs. July 2009Total India – Age 15+, Home &amp; Work Locations**Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAsSource: comScore Media MetrixWhile the total wired internet usage Excluding visits from public computers such as Internet cafes or access from mobile phones or PDAsGrew by 13% to reach almost 40 million, traffic to social networking sites like Facebook and Twitter grew by 179% and 239% to take the social media user base to 33 million and that is 82.5 percent of all Indian internet users are on social networks!
  • India’s internet community grew by a spectacular 42% in 2009 from a year ago, spurred by a rash of cheaper devices and affordable broadband plans that helped sidestep snags such as buttoned-up PC sales and a shrinking spread of cyber cafes. The country’s total number of internet users grew to 71 million last year, according to an annual survey by market research agency IMRB and Internet and Mobile Association of India, available exclusively with ET. The survey has traced users who have used the internet at some point in time, an indication of the number of Indians who have gone online at least once in their lifetime. Four out of five computer users and English-speaking persons in urban India are now hooked to the Web, said the survey that was conducted among 19,000 households, 68,000 individuals and 500 cyber cafes. “The growth came from reduced prices of cheap access devices like netbooks that are now available at around Rs 20,000,” says Internet and Mobile Association of India president Subho Ray. Companies such as Dell, HP, Acer, HCL and Lenovo have all launched netbook models in India in the recent past. Gartner estimates that nearly 325,000 units will be sold in India this year. Indeed, the burst of such devices in the market couldn’t have come at a more opportune time, given that the customary contributors of internet growth in India were beset with their own problems. PC sales, after years of giddy growth, were almost flat at 73 lakh units in India in 2009-10 from a year ago. And the country’s number of cyber cafes dropped from 235,000 in 2006 to 180,000 in 2009, according to Internet Service Providers Association of India (ISPAI). At least 37% of computer users still reply on cyber cafes to use the internet. Growing awareness about the benefits of internetusage and critical applications such as job search gradually shifting to online portals also helped in the rise in the number of users. The study also says India’s active user base — comprising people who access the internet at least once a month — grew by 18% to 51 million from a year earlier. However, the survey also offers salient data that are a counter against getting carried away by the other glowing trends. The number of users who possess an internet connection remains starkingly low at 14.6 million. Also, internet penetration is still measly compared to that of countries such as the US. China has over 360 million internet users followed by US at 227 million and Japan at 95 million. Similarly, internet additions continued to be eclipsed by mobile subscriber additions that were ticking at 10 million a month last year. Users who access internet via mobile phones remains a meagre 2 million due to slow download speeds. Here, users who access online WAP portals pre-burnt into SIM cards are counted out in the survey. Still, in many households, internetusage rose 70% to 15.7 hours a week from a year earlier, a pointer to the growing popularity of social networking websites such as Facebook and Twitter. “Proper laws governing cyber cafe industry will promote further adoption of internet in the country,” says Amrita Choudhary, Director at Cyber Cafes Association of India.
  • April 08, 2010- name is Matt Sanford and I&apos;m the lead engineer for Twitter&apos;s International team. Signups in India have increased nearly 100% since the beginning of 2010 due in part to politicians like ShashiTharoor and Bollywood mega-stars Sharukh Khan, Priyanka Chopra and Abhishek Bachchan. We partnered with BhartiAirtel, India&apos;s largest carrier, to ensure that a large portion of India&apos;s 550 million cell phone users can send and receive tweets via SMS at standard rates.
  • Xavier is a 16-Year-Old student from Singapore. He is the founder and the main editor of TechXav. Having a passion in blogging and social media, he reviews Web 2.0 apps/start-ups and writes news related to social media &amp; technology.
  • Twitter is a microblogging platform composed entirely of 140 character answers to 1 simple question: “What are you doing?” or rather , “What are you interested in right now?”Twitter receives over 1 million messages as of January 2009. Increasing by nearly 1 million from November 2008. Twitter saw a 752% growth from 2008-2009. Over 3,000,000 Tweets/day (TechCrunch), totaling over 1.25 billion Tweets to date. (GigaTweet)Females now make up over 50% of the Twitter demographic, up from less than 40% in 2008. Twitter&apos;s largest age demographic is 18-to-44-year-olds who make up 78% of its users. (January 2009 iStrategyLabs)Tweet- The 140 character message that Twitter users send out to the followersFollowers- people who have chosen to get the updates or tweets from youFollowing- the people that you’ve chosen to get updates fromRetweet or RT- A retweet or RT for short is used when someone wants to share information that they found in your twitter stream and find helpful. @reply- Is simply replying to another Twitter user using their handle name. (ie- if someone wanted to send a message to or about me they’d send it to @sarahmarchetti)Hashtags or #- a way to tag conversations on Twitter to make them easy to search and follow. The hashtag for this conference is #NCHCMM
  • Giving a Social Media headstart for Business

    1. 1. Giving your organization a head start <br />in riding the Social Media Wave<br />Udaipur, 15.09.2010<br />
    2. 2. Our World <br /><ul><li>Google Dependent
    3. 3. Facebook Friendly
    4. 4. Twitter Guided
    5. 5. Instant messaging led
    6. 6. Powered to publish and create news
    7. 7. Recommendation driven</li></li></ul><li>The move to 2.0<br />1.0 to 2.0<br />Britannica<br />Personal Websites<br />Page Views<br />Publish<br />CMS<br />Directories<br />Stickiness<br />Wikipedia<br />Blogs<br />CPC<br />Participate<br />Wiki<br />Tags<br />Syndication<br />Expression<br />
    8. 8. Our World <br />July 2010 vs. July 2009Total India – Age 15+, Home & Work Locations*Source: comScore Media Metrix<br />*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs<br />
    9. 9. So what is Social Media?<br />
    10. 10. Where is the Audience <br />2/3 of the global internet population is on Social Networks <br />AC Neilson Survey 2009<br />Visiting Social Networking sites is the 3rd most popular activity online ahead of Email <br />Source AC Neilson <br />82.5% of all Indians on the internet are on social networks<br />33 Million <br />Indians spend their Time on social network everyday<br />Source - Comscore <br />
    11. 11. Who is the Audience <br />
    12. 12. Why should I bother? <br />2/3 of the economy <br />is now influenced by <br />Personal Recommendations….<br />(Source: McKinsey Quarterly)<br />We have reached a point where:<br />14% of people trust ads<br />78% of people trust consumer<br />recommendations<br />(Source: Neilsen Global Trust In Advertising Survey, 2008)<br />
    13. 13. The Internet is Social <br />
    14. 14. PR Influenced by Personal Opinions <br />
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21. MOST COMPANIES STILL TREAT <br />SOCIAL MEDIA<br />LIKE JUST ANOTHER <br />MARKETING CHANNEL….<br />When its MUCH MUCH MORE!<br />
    22. 22.
    23. 23. Insert DTPolice – public FB page<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
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    34. 34.
    35. 35.
    36. 36. Here’s what you need to do…<br />
    37. 37. so wheretostart<br />
    38. 38. Digital Interaction Landscape<br />Blogs<br />Company Insights<br />Customer Research<br />Engaging<br />Web Site<br />Company Information<br />Products & Services<br />Customer Service<br />Advertising<br />Core Values<br />Brand Message<br />Social Networks<br />Friendly<br />Helpful<br />Outreach Apps<br />Community<br />Industry Insight<br />Product Development<br />Resourceful<br />Ownership<br />Permanence<br />
    39. 39. People Cluster Image<br />build<br />Communities<br />Photo Credit: http://www.flickr.com/photos/sifah/414239977/<br />
    40. 40. Social Media Messaging<br />Objectives<br />Action<br />Tell<br />Advertise<br />One to Many<br />Reviews<br />Broadcast<br />Brand Loyalists<br />Talk<br />Socialize<br />Many to Many<br />Recommends<br />Facilitate<br />Brand Buddies<br />
    41. 41. Follow>Create>Engage<br />
    42. 42. Twitter Enables Real Time, Broad Reach<br />User sends a Tweet <br />Two-way communication<br />Followers Receive Tweet<br />Followers Read, Reply or Re-Tweet<br />
    43. 43.
    44. 44. Challenges<br />Acquiring Internal Sponsors<br />Compliance<br />Metrics Vacuum<br />
    45. 45.
    46. 46. Make<br />To influence Stakeholder Behavior in World 2.0<br />People<br />Friends<br />Jay Vikram Bakshi<br />+919811044801<br />jvbakshi@digiqom.com<br />

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