The   Curious
            Case of Sociality




                            Bolke de Bruin
                            Mar...
Imagine…
Imagine…
how to   explain? sites
   that social networking   (e.g.)                       code

                                   ...
the SOCIAL isconstructed
   technologiesare




                             the   meaning   of a rose
                   ...
Socialiteit is een wicked problem dat we nooit
                kunnen oplossen
         (maar gelukkig wel doorgronden)
View on People
               Purposive
  People are     Conscious     beings who
                Self-reflexive
         ...
what kind of togetherness
          is there in acting together?




social software a context of
                        ...
individualization
   increasing reflexivitybecause
    we are thrown back on our own

                 +
objectualization
...
The role of objects in constructing, orderning and
reproducing social relations



        durable relations
             ...
what?
               instruments??
        OR




                    goal
knowledge                       ready-to-use
ob...
We need partial
                                               images
We need to have a relation
 before we can unfold
By ...
Unfolding knowledge object

                              Knowledge objects unfold




Complete, of the shelf,
resolutions...
Unfolding
Designing for Object-centered Sociality
                            IT-based systems do exist in reality,
  We need an arc...
AUTHORITY RANKING
MARKET PRICING
COMMUNAL SHARING
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)
Upcoming SlideShare
Loading in …5
×

Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)

570 views
514 views

Published on

This presentation has been revisited especially for the ICT socieiteit of Zoetermeer, based on the original presentation by René Jansen and Wim Bouman at the Social Media Congress. Both are members of the Maatschap and Research Fellows at the University of Amsterdam.

In this version Bolke de Bruin, Mark Nijssen and Tim Hoogenboom (also part of the Maatschap and the University of Amsterdam) illustrate the importance of the concept of object-centered sociality to explain the the apparent natural behavior on social media, to guide designers, by offering alternative and more realistic post humanistic-perspectives.

In the first part the importance of sociality is explained, replacing the focus on functionality as design objective in social media. Sociality also forms the basis to explain why we actually engage in constructing and reproducing our social relations (on blogs, wiki's and other forms of social media). The last part explain the layered structure of constructing and renegotiating meaning (popularly devised as 'knowledge sharing') in social media. In which the construction and reproduction of social relations is pre-conditional for knowledge construction to take place, in comment sections of blogs.

We hope this presentation inspires others...

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
570
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Curious Case of Sociality (revisited for ICT SociëteitZoetermeer)

  1. 1. The Curious Case of Sociality Bolke de Bruin Mark Nijssen Tim Hoogenboom
  2. 2. Imagine…
  3. 3. Imagine…
  4. 4. how to explain? sites that social networking (e.g.) code of ‘consumption’?
  5. 5. the SOCIAL isconstructed technologiesare the meaning of a rose is neither in its inherent properties nor in its economic price BUT is imaginatively constructed in people’s interaction
  6. 6. Socialiteit is een wicked problem dat we nooit kunnen oplossen (maar gelukkig wel doorgronden)
  7. 7. View on People Purposive People are Conscious beings who Self-reflexive shape their own behaviour = a voluntaristic image of human behaviour
  8. 8. what kind of togetherness is there in acting together? social software a context of participation voluntary different kinds of sociality communal sharing authority ranking equality matching market pricing in everyday life, we blend these kinds of sociality
  9. 9. individualization increasing reflexivitybecause we are thrown back on our own + objectualization spread of expertsystems to everyday life expansion of object worlds work and leisure environments promoting and requiring relations with objects + post-human/social sociality human limitations transcended by nonhuman objects offering new sources of the self, forms of togetherness and social cohesion
  10. 10. The role of objects in constructing, orderning and reproducing social relations durable relations ephemeral relations s a te c ip rti n sm pa tio di a nu t .fm r rel l s as you g ita yve L Di H in on
  11. 11. what? instruments?? OR goal knowledge ready-to-use objects are and output ofpractices are open, question-generating and have a ‘structure of lacks’ and force us
  12. 12. We need partial images We need to have a relation before we can unfold By which we construct knowledge
  13. 13. Unfolding knowledge object Knowledge objects unfold Complete, of the shelf, resolutions, Will not unfold, and won’t do because wicked problem
  14. 14. Unfolding
  15. 15. Designing for Object-centered Sociality IT-based systems do exist in reality, We need an archive but social software do not exist as such; they appear and unfold themselves in use in their formative context only Functionality SOCIALITY Soft Systems Thinking Design for a practice Social software systems are IT-based systems, engaged by their users as an unfolding object for constructing and reproducing their social relations.
  16. 16. AUTHORITY RANKING
  17. 17. MARKET PRICING
  18. 18. COMMUNAL SHARING

×