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This is a nice little pictorial that plots out the standard economic cycle (Bull Market/Bear Market) in a way that has been received well. The idea here is to use this diagram to plot out readily accepted patterns in the typical business cycle in order to illustrate when it is best to invest in certain types of projects. It should be noted that the diagram Is not to scale in that the Bull market appears to be as long as the Bear market – which is not typical. What is to be learned from this picture is that the time spent while the business is not behaving in a Risk Averse mentality is ALWAYS spent during a time of high (or FAST) business activity. It is also important to note that the IT projects that are listed reflect DEMAND patterns – NOT when they should be undertaken. Unfortunately, timing is generally poor because many of the projects requested during the FAST period require business involvement at a time when they have the least amount of available resources. It is hoped that this diagram will help foster better discussions with the business regarding investment considerations at a time when they will yield meaningful change.