NET-WERKEN | MINDZ STORYLINE
Plaza Mayor...
Back in the old days the town square used to be a
place of gathering, meeting and connection. A place
where the latest news, ideas and stories were being
exchanged. But also a place where supply and demand
(material and non-material) came together, where new
alliances and bonds were formed.
And it still is, because NET-WERKEN is a contemporary
Plaza Mayor, where you can build, expand, update and
enrich your network. Where you can use your story to
inspire others and where you can connect and
collaborate with peers and soul mates. Online and
offline...

NET-WERKEN

CADA DIA ES UNA FIESTA!
Jeroen van der Schenk
ZP’er

NET-WERKEN | DNA

NET-WERKEN | Uitgangspunten
De uitgangspunten van NET-WERKEN
‣ Storytelling; verhalen zijn belangrijker dan visitekaartjes
‣ Virtueel en fysiek ontmoeten van gelijkgestemden
‣ Doen wat we leuk vinden
‣ Co-creatie; een netwerk van en voor deelnemers
‣ Organische ontwikkeling zonder hierarchische structuren
‣ Ont-moeten

NET-WERKEN | Online

NET-WERKEN | Online

ONTWIKKELINGEN
8

Tru
high
s t
low
2000 2009
Edelman Trust Barometer
9

Web 1.0 Web 1.0
Internet maakt ons sociaal
10

People
A social trend in which people use technologies to get the
things they need from each other, rather than from traditional
institutions like corporations and/or government…
Technology Economics
Groundswell
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11

collective
cooperation
(inter)action
collaborative
production
conversation
sharing
personal currency ( = intangibles) create identity
Organizing without organizations
“Here comes everybody”, Clay Shirky, 2008
12

Sharing
13

Experience sharing & conversation:
reviews and fora
14

Collaborative production
15

Collective (inter)action
‣ Virtual social networks:
“Webtribes”
‣ Social
‣ Business
‣ Socio-business
‣ Serious game
16

Collective (inter)action
17

Snel, efficient en onverslaanbaar...
18

Snel, efficient en onverslaanbaar...
19

CROWDSOURCING
versus
CROWDFORCING
20

Crowdsourcing
21

Crowdforcing
22

‘FREE AGENTS’
23

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MINDZ.com
‣ Branding
‣ Connecting
‣ Meeting
‣ Sharing
‣ Collaborting
25

Debuut BV
‣ Horeca organisatie
‣ 32 fysieke locaties
‣ 17 restaurantformules
‣ 1200 medewerkers
26

er
lezi
&P
sie
, Pas
rgie
Ene
KookDebuut Plaza
27

KookDebuut Plaza
28

Co-creatie
29

‣ KookDebuut Gerechten
‣ KookDebuut MasterClasses
‣ KookDebuut Culinaire Reizen
‣ Events (ism met andere restaurants)
Van virtueel naar fysiek ontmoeten
30

NET-WERKEN | Online