Technology strategy

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Technology strategy

  1. 1. Technology Strategy by Robert Burgelman Richard Rosenbloom Presented by: Hamid Mazloomi
  2. 2. A capability-based organizational learning framework of technology strategy Technological capability Technology Strategy Enactment
  3. 3. Technology strategy <ul><li>Technology strategy is a function of quantity and quality of technological capabilities and competences. Experience obtained from enacting technology strategy feeds back to technological capability and technology strategy </li></ul>
  4. 4. Tech. capability and competence <ul><li>Technological capability and competence are complementary concepts, and Value chain of Porter provides a useful tool for examining their interrelationships. </li></ul>Competence (Prahalad & Hamel) Capability (Stalk et al.)
  5. 5. Substance of Technology Strategy <ul><li>Competitive strategy stance </li></ul><ul><li>Value chain stance </li></ul><ul><li>Resources commitment stance </li></ul><ul><li>Management stance </li></ul>
  6. 6. Competitive strategy stance <ul><li>Technology choice </li></ul><ul><ul><li>Targeted technologies (Targeted technologies development may range from minor improvement to employment of emerging technologies in a first new product in new market ) </li></ul></ul><ul><li>Technology leadership (pioneering role in the development of a technology vs. monitoring role) </li></ul><ul><li>Technology entry timing (appropriability regimes and control over complementary assets) </li></ul><ul><li>Technology licensing (marketing of technologies) </li></ul>
  7. 7. Value Chain Stance <ul><li>Scope of technology strategy </li></ul><ul><ul><ul><li>Scope of TS is the set of technological capabilities that the firm decides to develop internally. </li></ul></ul></ul><ul><ul><ul><li>Developing and enriching technological competences </li></ul></ul></ul><ul><ul><ul><li>Avoiding from the threats of new entrants (if all other four forces be equal) </li></ul></ul></ul>
  8. 8. Resources commitment Stance <ul><li>Depth of technology strategy </li></ul><ul><ul><ul><li>Depth of TS is firm prowess within the various core technologies. </li></ul></ul></ul><ul><ul><ul><li>Depth of TS can be expressed in terms of the number of technological options that the firm has available </li></ul></ul></ul><ul><ul><ul><li>Depth of technology is likely to be correlated with the firms capacity to anticipate technological developments in particular areas early on. </li></ul></ul></ul>
  9. 9. Management Stance <ul><li>Organizational Fit </li></ul><ul><li>Firms that can organize themselves to meet the organizational requirements flowing from their competitive, value chain and resource commitment stances are more likely to have an effective technology strategy </li></ul>
  10. 10. Technology strategy implementation <ul><li>Technology sourcing (Internal or External) </li></ul><ul><li>Product and process development </li></ul><ul><li>Technical support </li></ul>
  11. 11. Substance and enactment in technology strategy making Management Resources comtnt. Value chain competitive Tech support process product Internal External substance Enactment( mode of experience)
  12. 12. Discussion

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