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Technology strategy

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Technology strategy Technology strategy Presentation Transcript

  • Technology Strategy by Robert Burgelman Richard Rosenbloom Presented by: Hamid Mazloomi
  • A capability-based organizational learning framework of technology strategy Technological capability Technology Strategy Enactment
  • Technology strategy
    • Technology strategy is a function of quantity and quality of technological capabilities and competences. Experience obtained from enacting technology strategy feeds back to technological capability and technology strategy
  • Tech. capability and competence
    • Technological capability and competence are complementary concepts, and Value chain of Porter provides a useful tool for examining their interrelationships.
    Competence (Prahalad & Hamel) Capability (Stalk et al.)
  • Substance of Technology Strategy
    • Competitive strategy stance
    • Value chain stance
    • Resources commitment stance
    • Management stance
  • Competitive strategy stance
    • Technology choice
      • Targeted technologies (Targeted technologies development may range from minor improvement to employment of emerging technologies in a first new product in new market )
    • Technology leadership (pioneering role in the development of a technology vs. monitoring role)
    • Technology entry timing (appropriability regimes and control over complementary assets)
    • Technology licensing (marketing of technologies)
  • Value Chain Stance
    • Scope of technology strategy
        • Scope of TS is the set of technological capabilities that the firm decides to develop internally.
        • Developing and enriching technological competences
        • Avoiding from the threats of new entrants (if all other four forces be equal)
  • Resources commitment Stance
    • Depth of technology strategy
        • Depth of TS is firm prowess within the various core technologies.
        • Depth of TS can be expressed in terms of the number of technological options that the firm has available
        • Depth of technology is likely to be correlated with the firms capacity to anticipate technological developments in particular areas early on.
  • Management Stance
    • Organizational Fit
    • Firms that can organize themselves to meet the organizational requirements flowing from their competitive, value chain and resource commitment stances are more likely to have an effective technology strategy
  • Technology strategy implementation
    • Technology sourcing (Internal or External)
    • Product and process development
    • Technical support
  • Substance and enactment in technology strategy making Management Resources comtnt. Value chain competitive Tech support process product Internal External substance Enactment( mode of experience)
  • Discussion